You are reading: Black Hat VS White Hat SEO

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Why Black Hat SEO and White Hat SEO Do Not Work


Hello fellow internet traveler,

Today I have a great educational rant/blueprint/enlightening post for you

As you may or may not know Source Wave and myself were featured on Pat Flynn’s Smart Passive Income Blog

It was a purdy big deal and got a huge response


The response however was somewhat mixed

I got responses ranging from huge praise all the way to someone  calling me a spamming internet Hitler (okay maybe not that…but that would of been awesome)


Now…Frankly I wasn’t so much peeved about the negativity. People have different ways to run their business….which is cool I get that

What inspired this rant of enlightenment does not really have to do with SPI. It was actually totally awesome to work with one of IM heros (Pat Flynn) and hang out with his audience.


So if you were one of the people who read that, whether your response was good, bad, or indifferent…I love you…I love you oh so much


What peeves me…is how strongly opinionated 99% of SEO community is about black, grey, and white hat SEO when they don’t have a clear idea of what they are(or how to effectively do them)

People either go to Black Hat World, SEOmoz or Matt Cutt’s blog and make DRAMATIC opinions about what they don’t truly understand. (What I liked about Pat is he was totally open to everything, he actually just had a KILLER white hat interview here)


Lets Take A Step Back

I see people on both sides of the coin (black and white SEO) make huge points, while completely missing the advantage of either form of SEO and TOTALLY misunderstanding how SEO works.

White hat SEO works, black hat SEO works….Holy crap batman.. SEO works…


It doesn’t matter what type of SEO you do, it matters how much SEO you understand. SEO is not a practice, or blueprint or good or bad. Its a understanding of what gets your from point a to point b in Google and then knowing what keeps you at point B.


There are safe non horrible black hat ways to rank in Google

There are risky white hat ways to rank in Google as well


Both sides can get penalized, both sides have benefits or cons AND both sides can work (or fail horribly)



SOOOOO….What I want to do is address the real pros of white hat SEO and the real pros of black hat. Then you can do both!


So Shut Up..Sit Down…And Listen

In this post I am going to do a few things

A) Use lots of profanity because it makes writing about making backlinks on webpages more fun..(Shit! Crap! Ass!)

B) Explain the huge cons of White Hat SEO

C) Explain the huge cons of Blackhat SEO

D) Cut through the huge load of BS white hat myths that might poison your brain

E) Explain how to do White Hat SEO the right way

F) Explain how to properly cut the cons of Black and White SEO, combine them, and do SEO the right way


This is going to be a long post…So if you need to update your Facebook status do so now


Why “Mental Masturbation” White Hat SEO Is The Worst Thing Ever

First off…I love white hat SEO…I am actually very good at it. Source Wave gets almost 1k targeted visitors a day and I have built like 3 whole PR links to it. (Totally white hat SEO in the IMPOSSIBLE “SEO” niche)

99% of my links come from epic sources and my content stomps all over most SEO blog (keyword most, no offense to some of my awesome SEO buddies). People love this place.

I’ve also created some massive SUPER helpful authority sites, that are now fueled primarily from white hat SEO


So before you whip out your “Matt Cutt’s said this” speech, understand that I am quite good at this white hat thing.


Now the there are two types of White hat SEO…


There is pure mental masturbation White Hat SEO that makes freebie chasers and hippies feel happy inside. 

This is funny little theories like

-Manually building links gets more rewarded by Google

-The secret to great rankings is quality content

-Google loves people that do white hat SEO and you will never get penalized

-A lot more stuff I am about to complain about


(I can factually prove all the statements above are not quite true, which I will do later in this article)


Then there is strategic bad mass mofo white hat SEO

This involves

-Finding ways to manipulate great link sources to link to you (this can be nice or evil)

-Networking your butt off

-Fueling your site first with NON-SEO traffic first and getting them to link to you


The difference in the two is one involves you wasting your time and preaching the most obnoxious BS I have ever read on the web. The other involves you being a business person and getting stuff done.


What you have to understand is this:


PURE White Hat SEO Does Not Work As A Results Based Business Model

(Okay if you are a hardcore content creator,networker, and experienced marketer…Yes it does..But 99% of SEOs are not that)


Here is why

-It is unpredictable

-It is extremely slow

-It is VERY time inefficient

-Google does not reward it like they should


Let me put this in perspective though

Once upon a time I worked at a SEO agency. My superior was a pure mental masturbation white hat SEO. He could talk to you for hour about cool white hat tricks. He would come up with all sorts of neat ways to get links in cool places and on relevant sites.

In fact this dude would spend hours just getting maybe 3 links.


Man Matt Cutt’s would touch himself to this guy…


Heres the issue though. We had over 40 clients. One of our clients was sinking and was paying us close to $16,000 a month for SEO.

So what happened? Well my superior had to spend 8 hours a day to get just 5 white hat links to these guys site. Very rarely did he get them on PR pages (which is all that really matters)


This clients competitors had over 50,000 back links and were using powerful link buys. So look at this way. Not only did my superior have to totally ignore our 39 other clients, but he was also not making a dent in this clients search.

When someone is paying you $16,000 a month, telling them its gonna take 6 months for your white hat backlinks to take effect will not fly.


So look at just the highlights. Our highly paid super white hat feel good head SEO could not

-Focus on more than one client

-Get fast results on the BIG client

-Was extremely time inefficient


Guess What Happened?

My highly paid, super white hat boss got fired and in a very pissed off way. You can cite SEOmoz and Mr. Cutt’s all day, but if your clients see a decline sales your still gonna get blasted.


The Solution

I convinced our big boss to invest 5g in a relevant PR network. We set it up and within a week our big client and MANY of our other clients saw HUGE rank jumps.

The business flourished again.


So Take A Step Back

My superior didn’t get fired because he was a white hat SEO. He got fired because he had no understanding of SEO. Our client needed hardcore high PR relevant links NOW, and the methods he was using (aka all the non effective stuff you see all over white hat blogs) would never of worked in a niche that tough.

MAYBE they would of worked a year from now, MAYBE they would be more long term, but the FACT is that you cannot run a business on MAYBES.


Here is why what he was doing did not work

a) Its super hard to get links on the actual PR pages of sites. A guest post is usually on a PR 0 page

b) He did not have a reusable system to get these links

c) He could not build them fast enough


Preach me all the silly white hat BS you want, those 3 problems will stop your SEO business in your tracks.

In a sec though I will explain White Hat tactics that WOULD of actually worked (so get all giddy)


But First… You are probably thinking Black Hat Is The Only Way To Go Now


Why Straight Black Hat SEO Sucks For Business

Before I get into it, pure evil black hat SEO is the most powerful form of SEO out there. I know a handful of people that literally just hack high PR sites and place links on them. This is nigh unbeatable until Google takes a VERY good look at the site.

With that being said, the black hat SEO I am talking about here suffers from the SAME issue as mental masturbation white hat. Its again, a lack of understanding of SEO.


99% of people do black hat the wrong way. For example, when I started at the agency their ENTIRE strategy was put clients on “Build My Rank” and take their checks.

This is why most agencies are tanking right now, FYI


You will also see people still blasting out links, building at weird rates, or leaving their sites looking like spammy dog doo. They are failing because of black hat SEO, they are failing because they are ignoring common sense.


This results in what I like to call “stupid person black hat SEO”. This is

-Extremely short term

-Will always get caught

-Uneducated as hell

-Unpredictable and uncontrollable


I cannot tell you how many lazy black hat SEO’s I know made 6 figures, and then lost EVERYTHING post panda. Simply because they were lazy and dumb about their linking. Because of this lazy person black hat SEO is only slightly better than mental masturbation white hat SEO.

On top of this if these lazy black hats had JUST made their site quality, built a list, or performed at all like a decent marketer they would

A) Have not gotten hit (more on this in a sec)

B) Still have a massive income

But sadly, most black hat SEOs are just as totally f#$ktarded as their whiny white hat counterparts.


The difference is, instead of looking way to hard at what Googles looking for (White Hat), people are looking WAY to less. Again its all roots back to lack of understanding of Google itself and NOT the type of tactic being used.

Things like

-Having a non spammy site

-Not getting quality relevant links

-Assuming Google is an idiot


Will get your site banned ….always. But again, its not the fact that your doing a certain TYPE of SEO…Its missing the understanding OF SEO.


So what I want to do right now is drop the “hats” and instead educate you on what REALLY ranks you in Google long term.

The first thing we got do real quick though is disprove the ginormous load of unproven white hat dog doo doo you may of heard.


White Hat Doo Doo Disproven


Doo Doo #1 : Quality Content Is The Key To High Rankings

Nope…I disprove this here over and over again. (Instead of speaking out of my ass I like to prove things…crazy I know).

It has EVERYTHING to do with keeping rankings though (which I will prove here in a bit as well)


Doo Doo #2 : Its better to work hard for a few manual well placed links, than to make lots of spammy links

No…Manual link building is A) a waste of time B) pointless if there is no PR involved. In fact, you can dominate searches with extremely spammy links, as long as you get them on the pages with PR

Proof:  Pink Discharge Majestic Results


This site literally DOMINATES the women health issue niche (very very profitable). It probably gets close to 5k-10k visits a day. Check out its links


This guy has literally just cracked hundreds of high PR Russian sites with PR (TOTALLY unrelated) and hidden his link in them. This site has been ranked for years and crushes big helpful sites like

So again…Just because your doing feel good manual relevant link building, doesn’t mean your gonna get results. If your gonna manually build links, get them on high PR sites no matter what.


Doo Doo #3: Everything On SEOmoz or Matt Cutt’s blog is fact

First off…as much as I rag on them for SEO advice, I love the brand and the business. Rand is the smartest SEO marketer of all time and SEOmoz is a genius at what it does. It does TWO things


What it DOES is

1. Appeal to large companies, businesses, and professional SEO’s. Then they SELL TOOLS, not rankings

2. Make Google send them tons of traffic


Seriously think about…SEOmoz has clients like Disney, and other huge businesses. Can you imagine how these huge companies would react if there goto SEO tracking company was like “SPAM THE INTERNET AND MAKE MONEY!”

No…SEOmoz’s clients want super professional squeaky clean SEO (even if it doesn’t work) so SEOmoz gives them that. Again they are not SELLING rankings.


2nd…SEOmoz is perhaps the biggest SEO company on Googles radar. Google also sends them HUGE amounts of traffic. Do you think Google would keep them in favor in Rand came dancing on white board friday saying “Today I’m gonna show you how to negative SEO motha f$%ckas!”

SEOmoz would lose their shiny throne at Google overnight.


So put 2 and 2 together. SEOmoz can either

A) Beat around the bush with pointless white hat stuff and make 11 million a year

B) Share grey hat strategies that piss of their customer base and their biggest fan boy


Cmon now…


And for Matt Cutt’s. When I hear someone cite his blog, its like citing Kim Jong Il.


“Well Matt Cutts says he cares about the people and has our best interest”


Then 2 days later Google yanks the reviews off a great white hat site, and replaces their spot in Google with ripped content, then tell them they need to pay up if they want to get anymore sales..


“Oh no, thats Google improving search quality”


Look I’m sure Captain Cutts is a nice guy, but Google’s main source of revenue is adwords. His job isn’t to help your SEO, its to improve adwords revenue by making SEO confusing and discouraging anything that works.

When a company cannot rank well it buys ads. Its really that simple.


So with both those points out of the way, please remove your head from thy ass.



Doo Doo #4 : White Hat Sites Do Not Get Penalized

Google does not look at a sites link profile and go…”Is this white hat or black hat”

It puts the sites link profile through a math program.


For example, if you made an awesome post and 1000′s of people linked to it from comments with similar anchor text…Bam your penalized

However, then a black hat SEO links to his post with a variation of links with diverse anchor text…Boom he is ranking


White or black has nothing to do with it it is how the links are built


Doo Doo #5 : Its Unprofessional To Do Black Hat SEO (Not Good For Long Term Business)

Hmmmm – Ranks first for home security…Uses MASSIVE link buys – top 5 for credit repair (endless links buys and directory purchases) – first for Dallas SEO…Blog network links abound


These multi million dollar businesses do not seem too short term for me.



Case and Point

I have given you a ton of facts that blatant disprove many SEO “theories”.

The secret to a long term successful SEO business is skipping the white or black hat label, and doing good SEO. Pay attention to facts, track what works and you will make a lot of money.

Or stick to theory and well….Be poor



 Okay Now Lets Look At Good White Hat SEO

Serious time everyone

So now I want to play a game. It’s called Matt Cutt’s is your father and you haven’t come out of the closet about being a SEO.

So its time to cover our tracks and make ourselves look super natural/fit in so he doesn’t find out.


How do we do this? I mean you remember my old now fired boss right? What was he missing?


What he was missing was the CORE of SEO. Black hat or white hat if you get enough links from relevant bad mofo sites…You rank. The end.

Now what most white hat SEO’s think is good SEO

-Guest posting

-Posting to article sites manually

-Leaving manual comments

-Manually doing everything


Is IDIOTIC in big bold letters


You see the above works in black hat SEO because you can achieve such a huge mass of links (post to 2k article sites at once). These links carry as much weight as an article submitted manually.

Therefor doing this “feel good” manual submission is pointless and a huge waste of your valuable time. The links your making don’t have PR and are not bad mofo sites.


You See…Being a GOOD White Hat SEO Is About Being A Bad Ass…Not Being Nice To Google or Doing “feel good” SEO

To be a good white hat SEO you need

-A telephone and email

-Networking skills

-And understanding how people work


Your going to have to get people from BIG sources (fox news, etc) to link to you and convince powerful reputable sources (libraries, colleges, local government sites) to link out to you.

Your going to need to get a collection of writers to owe you, your gonna need to be able to manipulate people (I mean that in a nice way)


First Off…Lets Look at KILLER “Cannot Beat This” White Hat SEO

The majestic SEO results for


Do you see that? This site has every local Dallas business, college, airport, etc all linking to it. I am not sure if they caused this, but these links are just unbeatable. They are all natural and just danm…Sorry your not gonna get this search.

In order to beat them you would have to get every newspaper, college, hotel, etc in town to link to you..


That would be impossible…….For a shitty “feel good” SEO. For a truly good white hat, its just part of the job.


Now I do not do to much pure white hat stuff. It takes time and energy I do not have. I do however have some amazing White Hat SEO friends and have worked with them.

When you want to actually succeed at white hat SEO here are a few tactics you can use


Quick Rule Of Thumb

Some links carry just MASSIVE weight, regardless of the PR of the page they are on. The are like

-Local business sites

-Local government sites

-Colleges and education sites

-BIG news sites


-Sites related to the local area


Providing An Answer

One of the easiest ways to get links is to provide an answer or solution to a site somewhat relevant to your.

For example, if you were trying to rank for “Dallas Taxi” you could call places around town that usually use taxis. You could explain that your client has a great taxi service and ask if they could place a link to your site. This would make it easier for their customers or whoever the hell they deal with to get a taxi

On top of this, another form of this is purposefully creating content that is so relevant to someone else’s content that they have to link to it. Say for example an architecture academy/university is doing some study or what not and you have an architect client. You create an article that is a perfect resource or follow up to something on their site.

You then call them up, say “hey I saw your shit” and then explain that they should link their shit to your shit to make the users experience not shitty. Boom you have helped them inform people better and have a amazing link to your architecture clients website.


On another note…You can sometimes just pay these places for a link


Enticing Bloggers/News Writers

What you got to understand is that most professional bloggers and news writers are DESPERATE for content and experts. They literally are on a deadline every day to pump out content non stop, thats tough juju to do constantly.

Lucky for you most of your clients will be experts in something or you can create crazy content they have to link out to.


2 examples


Example one: a writer  on a big site covers health. If you have a dentist as a client you can reach out with some crazy new thing in the dentistry niche and ask them if they might like to right about it.

One white hat SEO I know, goes so far as to create small amounts of traffic for bloggers then uses it as a way to ask for a link every now an then. What he basically does then is take on a client and then ask all his blogger contacts to links to him all at onces. Boom he is basically running a white hat blog network. Get writers as contacts…Case n point.


Hell even I would link to THIS story

The next example is a little more ridiculous. If you have a personal site creating insane over the top ridiculous content can get you thousands of links.

Like on one of my old sites, during the way back election I had a writer of mine write about How Obama Used Pick Up Artist Tactics To Push Communism on the US….

See that? You just felt either pissed off or extremely intrigued. I took something that was a big topic, made it stupidly controversial, then related it back to my niches


Long story short we got a ton of shares and links from a ton of places (mostly other dating sites who were like “SEE OBAMA DOES IT”



Oh and on another note again..A lot of writers will link to you if you just pay them.


 The Contest

Okay so say you have a car dealership client.

You make a buffer blog with a local award for car dealership or some local whatever. You then call up other dealership in your area and tell them they won the award or were featured.

Most small businesses will be like “no way! Awesome!”. You then ask them to link to the blog OR if you really sneaky give them a badge/banner that they can embed on their site. The badge then links back to your site.

Sneaky like a cougar!


You now have every car dealership in town inadvertently linking to your client…Who do you think is gonna rank first?


On another note, you can also propose link swaps with other dealerships in other area. Yes this still works..Check out the link profile for this dentist (1st for Dallas Dentist)


So Bam

See how none of the above focused on wasting your time with BS and focused more on getting a few INSANELY good links.

White hat SEO is not about manually submitting and being squeaky clean. Its not about wasting your time doing pointless bullshit in hopes you rank a year from now. Its about crushing Google with extremely strategic links.


This ^^^ Is Still Bad SEO…Time To Bring It All Together

Okay so the above works great!

One issue…It takes FOREVER to pull off unless you already have a good list of contacts.


Good luck explaining that to a client or making an income any time soon. So how can we get them results NOW and long term as well


BY COMBING WHITE HAT AND BLACK HAT…To make a dirty grey mustard stained hat

So look…Lets subtract the hippie BS from white hat and the spammy laziness of black hat. When you do this something cool happens.


The first thing I have to point out is the law of look the other way

If you go on Google right now you will see a TON of sites that have broken everyone of Googles rules. Yet they still kill it and are SUPER quality sites.


When your this interesting…Google can never ban you


A great example is Pat Flynns security guard site ( This site broke ALL the rules.


It has

-De indexed blog networks

-Massive amount of “spammy” links (social bookmarks, articles etc)

-Blatantly be cited as a SEO site (Google HAS seen this site)

-Over optimized anchor text


Yet it not only ranks well…It CRUSHES its searches and has for year. Post panda and penguin.


Why? Because the site EFFING rocks if you need security guard training.


Heres a little thing I picked up and it is WHY I almost exclusively make authority sites.

Feel free to quote me. Once your site reaches that authority level and kicks total butt, there is NOTHING that will get it penalized.


Some of my oldest sites that have HORRIBLE SEO but amazing content still crush their searches, because they are the best answer for the search.

Crazy right?


Now first off, great content is NOT 1000 word articles. If anything that is horrible content. Great content

-Lowers bounce rate

-Generates return visits

-Has a higher time on site


Create content that does this and you’ll be on the right path


But I Digress…How Can We Use This For Our Sites

Its nigh impossible to get good white hat links to a brand new site. No one wants to link to it.

Its also hard to get good white hat links to fresh client


However, in order for you to eat…They must rank FAST.



So what do we do…Go back to the good ol core of SEO (PR+Relevance)


Step 1

Use the tactic in my blog network post to create a small amount of high PR relevant sites.

Boom your site is ranking now, like in a week..You and your client are now happy.


These links while black hat, are SUPER controllable, can be made to look 100% natural and can be taken down at anytime. They are also SUPER non spammy.

Welcome to smart safe black hat SEO.


Step 2

Now that your sort of ranking and getting traffic make your site ROCK.

Lower you bounce rate, increase your return rate, and increase time on site.


Now your black hat site is a site people love. Google likes what people love, you just had to GET it to the people.


Step 3

Now that people love your site, how easy is it gonna be to get white hat links?

Stupid easy.


Use some of the tactics above and use your quality site as a way to get links.


What Just Happened

A) I gave you a super simple dumbed down version of THIS STRATEGY

B) You got results FAST without risking your site using safe good black hat SEO

C) You made a quality site that will rank long term because people actively use it

D) You got great white hat links ensuring your sites everlasting prosperity


Holy burrito bowl…Did we just use…Common sense? My goodness.

Yes…You can get the best of both worlds. You can get the quick results of black hat SEO and the long term safeness of white hat SEO.


You can have clients who get results fast and long term

You can make Matt Cutt’s and evil black hat wizards happy

You can be a GOOD SEO, instead of some idealistic idiot who preaches either “Pure white hat” or “Pure black hat”


So there you have it. I have bestowed the gift of being an educated SEO upon you.

You can now run forth to a forums and SEO blogs and preach this to people. You will be the coolest kid on the block now. You will also annoy everyone, like you always have..But at least you will be right this time!


OR…You could go out there…apply this and make an absolute killing…But who wants to do that =)


So with that being said… This has been Becker…Thank thank thank you for reading my SEO rant, and giving me some of your time.

I will see you in the next post =)


Get 50 Profitable SEO Niches (Over 5k Per Sale) With No Competition


"Black Hat VS White Hat SEO" has 118 Comments

  1. May 11, 2013

    Anakin: Is it possible to learn this power?
    Darth Sidious: Not from a Jedi….

  2. May 12, 2013

    Awesome post (as always), Becker! You nailed it with your “common sense” advice vs. pushing white hat tactics (because they are “safe”) or admonishing black hat (because it will “get you banned”). I love how you point out the facts — which perhaps should be obvious, but to many are not. Appreciate your transparency and cut-to-the-chase commentary. Thanks for what you test and do day-to-day and then openly share with your followers — very few have the guts.

  3. May 12, 2013


    This is genius!

    Your the man,
    Source-Wave is definitely the #1 place to go for effective SEO!


  4. Neeraj
    May 12, 2013

    Hi Alex,
    I am a big fan of your strategies. I love all the stuff you teach.
    Though today, I noticed that your bleach episode guide and ddroll sites are no longer ranking. Did it happen recently? What could be the reason behind that?

  5. May 12, 2013

    Haha Clark. That’s hilarious. So true also

  6. jovan
    May 12, 2013

    Alex this is a great post.

    This is by far one of the best post on this topic.

  7. May 12, 2013

    You are hella amusing. lol

    But confirmed things I always thought and why I read the SEOmoz blog just to chuckle and find the one person who calls them on their BS and has everyone in the comments section frothing at the mouth.

    Viperchill just pointed out something similar – that what Google says works and what actually works are two different things.

    Great article.

  8. Ryan
    May 12, 2013

    Woo Becker another ‘hit the nail on the head’ Now about the pr update…. Any thoughts? Been waiting to hear your opinion on the upcoming google algo change.

  9. May 12, 2013

    This is yet another amazing post from Becker – Source Wave continues to beat places like SEOMoz for top free SEO Info :)

    Thanks once again!

  10. Eduard
    May 12, 2013

    Dat shit cray…

  11. Becker
    May 12, 2013

    hahaha epic

  12. Becker
    May 12, 2013

    Thanks so much Karen, means alot!

  13. Becker
    May 12, 2013

    Thank you thank you =)

  14. Becker
    May 12, 2013

    Ddrols old network links caught up to it. Bleach episode guide got reported as spam (there has been no content on it for literally months)

  15. Brad
    May 12, 2013

    Simple, he did the work to make it rank quick proving to us all what can be achieved.
    to keep ranking you need to keep adding links and content
    becker obviously didn’t want to waste his time doing this
    the dude makes a killing as an seo for companies paying him s*%t loads, so why would he waste his time on a niche site that has the potential to make $500-$1000 a month if hes lucky
    always remember ROI

  16. May 12, 2013

    People have to get with the program and understand the business end of things..This post is just amazing. Brilliant job Becker!

  17. jason
    May 12, 2013

    spam works period. type in payday loan for google uk and its full of spammy sites with hacked high pr links.

  18. Becker
    May 12, 2013

    Thanks buddy!

  19. May 12, 2013

    Epic post Becker. And SEO can be so damm easy.

  20. Jacob
    May 12, 2013

    Found your site through SPI and just wanted to say how much of a breath of fresh air you’ve been. Truly incredible the amount of value you provide – keep up the awesome posts!

  21. May 12, 2013

    Another crazy great post by Becker, the SEO Stupidityslayer.

  22. Carlsbadd
    May 12, 2013

    More awesomeness from the wave. Entertaining and educational. Love the monkeys!

  23. May 12, 2013

    I found your blog after you have been featured to patt flynn’s blog. I think it is the best thing that happened to me in the last month at least :P.

  24. Jason
    May 12, 2013

    Hi Becker

    Probably one of the best posts so far. Was it 1000+ words? I think it was like 4K+
    Anyways, you said” Some links carry just MASSIVE weight,…”

    I get these “BIG news sites” links here , works like a charm for me:)

  25. May 12, 2013

    Man I am working overtime trying to get my hands around all of this. Becker, another brilliant piece of bringing everything into perspective. How did you know I needed this kick in the pants today?

  26. Tim
    May 12, 2013

    That cat photo cracks me up

  27. Andrew Martin
    May 12, 2013

    I blew the zipper off my pants when I read this post. Great job!

  28. May 12, 2013

    Great post, Becker. Wow I spent a good half hour digesting this information and I really appreciate the transparency you bring. Keep it up, homie.

  29. Becker
    May 12, 2013

    Yep :)

  30. Becker
    May 12, 2013

    Ha glad you enjoyed Jacob :)

  31. Becker
    May 12, 2013

    Haha thanks my man

  32. Becker
    May 12, 2013

    So glad your enjoying Maxime

  33. Becker
    May 12, 2013

    Nice Ill check that out!

  34. Becker
    May 12, 2013

    Haha I just like kicking people in the pants whenever I get the chance!

  35. Becker
    May 12, 2013

    Haha made it just for you

  36. Becker
    May 12, 2013

    Haha I hope that is a good thing!

  37. Becker
    May 12, 2013

    Thanks so much!

  38. Ted
    May 12, 2013

    Hey Becker, thanks for this awesome post. I really liked the interview with Pat Flynn so I became a subscriber and man, I”m glad to be here.
    Source-Wave Rocks!

    Thank you

  39. Samuel
    May 12, 2013

    You are awesome buddy.But i’m too lazy to read all post.
    Thanks for good advices.I read a few words from this awesome post.So can we say the most important thing for seo is PR links ?
    I think best links are related to site and high pr ?
    And did you use any program for link building? (senuke,gsa,xrumer,ultimate demon etc…)
    I will wait your response !!!

  40. John B.
    May 12, 2013

    Hey, Becker!

    I have a question. This is about after you build a blog network.

    How many links can i have coming from the blog network?

    Not coming into the blog network but going out.

    Am i able to use it to get like 100 different sites ranked in Google? If not what is the links out limit?

    Thank You! Love your site.

  41. shug
    May 12, 2013

    Thanks man..I’ve read everything you’ve written here and watched the vids multiple times.This post finally wiped away the “morality” issue for me i.e. “On another note…You can sometimes just pay these places for a link” Crass!

  42. May 12, 2013


    I like you Becker, I like you alot. I can’t disagree with what you just said. It makes perfect sense when you look at it that way and you would know that anybody would be wrong the minute they doubted you.

    I always believed that there is no blueprint

    Good post mate


  43. hi
    May 13, 2013

    hey alex i have seen one of your old video when you were talking about you website i like that theme and i hope that you will share with me

  44. May 13, 2013

    L..M..A.. O.. : Do you think Google would keep them in favor in Rand came dancing on white board friday saying “Today I’m gonna show you how to negative SEO motha f$%ckas!”

    Had I been drinking milk, I would have blown it out my nose.

  45. May 13, 2013

    Epic shit, dude.

    My first site was my baby with 60 articles and 300, hand-written, blog network posts. This stuff was relevant, unique, and light grey.

    And Penguin bitched slapped that sucker.

    Just bought my first PR domain this week. Can’t wait to start putting this stuff in action.

    Oh, thanks for the great attitude following the hoity toity discussion over at SPI. You just take everything in stride, dontcha?

  46. Kelly
    May 13, 2013

    Another great article…
    I notice you put a small headline (8 font?) above your title with your keywords in it, then make the font the same color as the background…I thought Google disapproved of this…does this help?

  47. Giselle
    May 13, 2013

    Someday last week, when i was about to build some links for my new sites. I watched the interview from SPI. i haven’t submit any articles or built any web 2.0s since. I have spent the whole lots of time on Source-wave. Alex, you opened a whole new world to me. until now, i felt like i gained a bit insight of seo.

    I have to say, very smart for posting this white black hat post at this time.

    I’m just glad that i have enough understanding about seo to understand what you said in the interview and what you have written here.

    Many thanks


  48. May 13, 2013

    Becker stop trying to make my head explode with all this info!!

  49. Annette
    May 13, 2013

    Thanks, Becker. The eye-opener for me was when you said a quality site doesn’t have to be articles, articles and more articles.

    BTW, what are “mofo sites”?

  50. Mitch
    May 13, 2013

    You are to lazy to read his post, yet you waste his time by asking questions that may have already been answered in the article? Fuck off.

  51. Marty
    May 13, 2013

    One of the best posts I’ve read on SEO.

    I heard the SPI interview and heard Pat’s take on it. It makes me laugh, I like Pat but I learnt how to spin articles, use blog networks and manipulate anchor text following him. I think the morale of the story is don’t get too hung up on what other people say is ethical, just do what works.

    Becker your stuff works, I joined Infinitum a week ago and have a new site on page 1 already, proofs in the pudding.

  52. Vusal
    May 13, 2013

    I read some comments on the video at Youtube and I have to say, most of Pat’s readers are stupid internet marketing beginners :)

    If they were full-time internet marketers not just the beginners, I am sure response would be quite different.

    btw, you are too hot for this industry :D

  53. Tiflaq
    May 13, 2013

    I took a look at

    Becker, is this type of service that offer you high PR links from desired niche sites?

    How could I trust a service I hire?

    You know Source-Wave’s SEO service are not always open for us. :)

  54. Tiflaq
    May 13, 2013

    Thanks for the epic post, Becker… Its one of a kind :)

    But what should I tell my client if the high PR sites from which I get links from, get tanked in upcoming algo updates?

    Becker, in the next post, it would be great if you could reveal the URLs from where you get the high PR link packages. Perhaps, you can add a list of services that you trust.

    And you may keep the list updated depending on your recent experiences using them. So we should better hire the same service and worry not much about getting tanked.

    Like Jon Cooper does in (His ‘Link Building Strategies’ Website)

  55. May 13, 2013

    LOL that’s exactly what poped up in my head after reading this post.

    Guess that’s why he overruled Jedi…because he wasn’t that freakin one sided.

  56. May 13, 2013

    Awesome stuff … Seo doesn’t seem so daunting anymore. It shows that people are willing to pay $$$ for services even if the company doesn’t know how to do effective seo

  57. May 13, 2013

    Basically this post teaches you how to be a decent “Gray Hat” Optimizer by taking intelligently the good stuff from both sides. In reality, there are no hats! ~ There is a jungle out there where survival is for the fittest. Alex Becker is an official advocator of “what works” – His stuff are amazingly stormed, easy to read and fun to follow!

    “If SEO was an endless dark forest, then surely A. Becker holds a torch along the path”.

  58. Herschel
    May 13, 2013


  59. May 13, 2013

    Great assessment of how things really are in SEO. People are naive if they don’t realise that Google puts out misinformation to protect their business model. Their mantra should be modified to “Do no evil… but pretend not to notice when Google does it”.

    I read that their pay-per-click revenue went up 35% when they slapped everyone with penguin. It’s a wonder they don’t slap more often for pay days like that.

  60. May 13, 2013

    Nice post Becker!!! I found you from the Smart Passive Income Blog last week, and i could not believe the heat you caught. I love everything you are saying on here keep it coming!!!!

  61. Marc
    May 13, 2013

    Don’t knock mental masturbation. My Rubik’s cube and I can make some beautiful music together. Sometimes it helps to view a Scientific American centerfold and it always relaxes me when it’s over…

  62. May 13, 2013

    From now on you’re my goto seo guy! You have a very down to earth approach, and your vids are superb. Only one criticism – more swear words please!

  63. Becker
    May 13, 2013

    hahaha it made me laugh to

  64. Becker
    May 13, 2013

    Haha about SPI, I pretty much expected it and was more so excited to work with Pat.

    His community is very white hat, free method, and SEOmoz backed, am I’m not arrogant enough to expect to them to just change their views because I said so. If anything it made me realize not all SEO’s relate to me.

    Regardless it was super fun, and I am glad my article got a ton of responses. That is what a good article does (gets a response)

    TONS of people loved it and thats what I focus on.

    Also if stuff like that ever gets me down I just remember I am a 24 year old millionaire whose helped thousands of people…Then I feel good again =)

  65. Becker
    May 13, 2013

    It has no correlation to anything except that I dont want the title to show up

  66. Becker
    May 13, 2013

    Haha glad I could help. Dont worry, TONS of people loved the SPI article so I focus on that

  67. Becker
    May 13, 2013

    hahaha thank man. They are not stupid, just have very different views =)

  68. Becker
    May 13, 2013

    Ha i dont know, im not giving it a thumbs up or down

  69. Becker
    May 13, 2013

    You can always removed the link. The algo update is not going to effect PR sites

    Sorry if I revealed my sources to thousands of people, I wouldnt ever be able to use them again (they would sell out instantly)

  70. Becker
    May 13, 2013

    Haha something like that :P

  71. Becker
    May 13, 2013


  72. Becker
    May 13, 2013

    Yep its kinda ironic

  73. Becker
    May 13, 2013

    Ha its okay :) Glad you enjoyed!

  74. Becker
    May 13, 2013

    Ha there is a difference in productive good swearing and unprofessional white trash swearing. I stick with the amount that feels right!

  75. Becker
    May 13, 2013

    hahaha okay fine

  76. Becker
    May 13, 2013

    Mofo = Mother F@#cker

    So when I say bad ass mofo, i mean that

  77. Becker
    May 13, 2013

    Sometimes people heads just have to explode…Sorry =P

  78. Becker
    May 13, 2013

    Haha glad you enjoyed

  79. May 13, 2013

    “Look I’m sure Captain Cutts is a nice guy, but Google’s main source of revenue is adwords. His job isn’t to help your SEO, its to improve adwords revenue by making SEO confusing and discouraging anything that works.

    When a company cannot rank well it buys ads. Its really that simple.”

    Consider your point noted. The thing is, I’ve been following Google for quite a long time now. The company is known for their great quality of work. They’re known for taking the high road, following long term principles that make them what they are today. Otherwise, Google is just another one of those companies that start with full sound and fury, and then die eventually without even making a mark. If Google is as evil as you think they are, they won’t last this long. But again, a lot of people have been saying that since its very inception. Peace, brother.

  80. Becker
    May 13, 2013

    Google isnt evil at all. Its a business. If I was running Google I would be way crueler (I am surprised they havnt taken more drastic to counter SEO)

    Google is a great company that changes the world, but they are not on SEO’s side.

  81. May 13, 2013

    John, check out Becker’s post here:

    Look for the heading “Too Many Links = Bad”

  82. May 13, 2013

    Ooh la la. 3 of my idols in the same post, Arnold, MJ and Becker ;)

    (That was stupid..)

    For old Source Wave followers this wasn´t as revolutionary as for the new guys but useful for sure and once again I learned a few important things and got more clarity to SEO. Thank you sir.

  83. Tiflaq
    May 13, 2013

    ok i understand… I wish if you could at least help us to distinguish the bad ones from the real deal.. Also, what is to be enquired before purchasing such package?

    Are these high PR links coming from sidebars and footers? If not, what I could see was a lot of sites provide contextual links buried in a link cloud since everybody is paying to get link from that webmaster.

    Such a link would be worth for the amount we pay?


  84. May 13, 2013

    Hey Becker!

    As usual, the only one who truly EPIC here is you and what you have to say. You put things in such a way that there is no way you can misunderstand anything you are saying.

    You preach SEO tactics and leave out the labels. As I have always said, anyone who attempts to manipulate rankings in any way – white, black, gray, mustard, pink polka dot, or whatever the f*&k! is violating the rules in some kind of way.

    You have to manipulate in order for Google to give Google what it wants. so we get back to SEO. Do it coherently, and screw the labels. In a way, it is a recipe because you use a bit of this and a bit of that, some people spice it up more some don’t. But if you understand the basic recipe, then everything else falls into place.

    As always, I send my best

  85. JohnS
    May 13, 2013

    Great stuff. Gotta admit I was flailing in the squeaky clean WH trap before I saw this. Glad I found your site. Whole new perspective…

    That said, though ..47/m for Infitum’s pretty cocky.. are there some tools in there, as well? Helluva landing page and great pitch ..if there’s ongoing value/tools/updates, I’m all in. Sell me a little.

  86. Becker
    May 13, 2013

    I am one of the highest paid SEO consultants in the world and my members kill it. I don’t think its cocky at all, I think its pretty cheap.

    We literally have members ranking in days and our success board on forum is jam packed. Its going up to $97 a month soon. Not really interested in pitching it, either you want in or you don’t.

  87. John
    May 13, 2013

    Becker what is your opinion about curation sites like the doggington post

  88. May 13, 2013

    Hey Alex,

    Great post! I agree totally that really good SEO lies somewhere between white and black hat, and those on either end of the spectrum are really just hurting themselves. I am running a passive income case study and I am definitely going to use some of your techniques.Thanks!

    - Thomas

  89. May 13, 2013

    At the end of the day, it’s what under the hat that counts. Provided you use it…..

  90. Darrell
    May 13, 2013

    Hey Alex

    I follow your blog regularly and enjoy the “common sense” approach and the tons of valuable information you give. Its truly appreciated.

    I called Pat out over on his site for suggesting that he wants to go “white hat” because he clearly uses back linking to rank his sites – according to Google TOS that is black hat period. I personally could less about the color of the hat. As long as I’m ranking on page 1 and making coin – who the f–k cares.

    Google uses and abuses our content every single microsecond to make billions of dollars a year. Talk about epic content curation or what. They are the tops in that category – using other people’s content to make bank…

    I think I need a nap after this epic post… :)


  91. May 13, 2013

    Thanks for the great content. I am going to sign up for the $47 a month program. I have learned more from your free sight than from anywhere else. Thanks…Alex

  92. May 13, 2013

    Thanks! This hit home. I’ve been second guessing SEOMoz for awhile and cancelled it a week ago. There is so much mental masturbation that I feel like SEOMoz has become a cult and it’s members drink the kool-aid wether they have effective rankings. I became disillusioned after doing everything they recommended and getting my rankings spanked or seeing my ranking fluctuate wildly. Becker….their tools are meh….a week to have rankings updated and Opensite Explorer is woefully behind

  93. Jacob
    May 14, 2013

    Awesome stuff alex! When is it the best to go for an EMD site and when is it best to go for an authority site? and if its an authority site how do you decide on a domain name if it doesn’t include any of your keywords? you rule man!


  94. May 14, 2013

    I’ve paid for WSO that offer less than your “Mad Monk Rants”… I am definitely a follower!

  95. May 14, 2013

    Boy, oh boy, oh boy what a freaking jewel. Matt Cutts and SEOmoz is going to send the illuminati after you, but I got your back Becker.

    My question: So when I buy the high pr domains and then add the content will these pr site be ranking In google already from the the age of the domain prior to my purchase? Or will I have to continue to add content and backlinks to my entire pr network to keep them with high pr?

  96. lisa
    May 14, 2013

    Becker what do you think about The post of M.C in his blog about pguin two . Do you think your strategies will continue working the next months? Reading M.C post what kinds of links will hit and wont work in the next months?

    Thank you.

  97. Becker
    May 14, 2013


  98. Gary
    May 14, 2013

    Spot on! Logic, Logic, Logic, backed up by testing. Unfortunately, it still won’t help against those who believe they are somehow “morally superior” because they only use white hat methods.

    But, who cares! I will rank … and they won’t.

  99. May 14, 2013

    Hey Becker, i am an unconditional fan of yours!

    Sorry i f i can`t find another way to personally contact you!

    I have been dealing with a question i can´t have solved watching your videos and reading your posts.

    I speak Portuguese and i am doing Portuguese Sites to earn full time income(just beginning). Beside of creating blog networks, i also wish to use SEO tools for my own language. The thing is that, most of the tools and websites provided with this tools are in English Language. As this is the second stage you recommend after building the foundation links (High Pr+Relevance) i wish to ask you!

    Will they work the same as for English SEO? If you can give me a tip, i would thank you a lot!

    Can´t thank you enough for the info you provide!


  100. May 14, 2013


    I thought of you recently when I was speaking to a client that was dropping $1.5-2k every 3 months with Yodle. He didn’t understand anything.
    I broke it down for him how he can setup a site & get results.
    Glad to say: He’s now a SEO client!

  101. May 15, 2013

    Becker, when you get over your shyness problem, you’ll be totally awesome!

    Seriously, thanks for the cutt-ing (pun and incorrect spelling intended) through the BS, and helping us concentrate on what WORKS.

    Keep up the good work.

  102. May 15, 2013

    Dear Becker, you are right here, what Google says works and what actually works are two different things. Please in your next article, would be great if you could reveal a list of services that you trust. Thank you.

  103. Tabrez
    May 15, 2013

    $500-$1,000 monthly for 15 mins of posting up outsourced content and loading up a Google adsense plugin is a heck of a ROI, even for Becker :p but successful people like Becker work not only on ROI but on a purpose, that site’s purpose was to show his readers that it’s possible to rank with literally no content and guess what? He probably made more money by NOT monetizing that site, indirectly ofcourse ;)

  104. LDavis
    May 15, 2013

    Yes and Amen!

  105. May 15, 2013

    First off, after this post you are officially my FAVORITE guy for seo stuff :D! I did have a question though that I’m sure you have answered in the past so I apologize in advance BUT are there any advantages to using Raven Tools over MajesticSEO for figuring out competitors and finding good PR sites?

    Thanks for everything you do,


  106. sadiq from the London
    May 15, 2013


    I FUCKIN LOVE YOU…no damn homo lol

    I am in the uk, london and stumbled across your site reading pat Flynns website which i am an avid reader of and learnt allot of things from…when i initially saw your interview with pat, i was skeptical but yet you intrigued me to see what else you had to say about seo (which 3 weeks ago my knowledge about seo was the same seo knowledge as a baby elephant )

    I arrived here on sauce wave and i was blown away!!!

    literally i was blown of my chair because i realized i had been fed so much BULLSHITT and mental masturbation from some “seo” blogs that are quite popular.

    Long story short i have read every single article on your website, watched every video and repeated that process about 5 times. I have learnt more from this one website in 2 weeks about seo, than i have in the past 6 months from 10 other websites combined.

    Thank you so much bro, you don’t understand the impact you have had on the way i approach internet marketing/seo and my thought process in general on business online.

    Thanks, and don’t ever go away..i would literally shed a tear :`)

  107. Mac
    May 16, 2013

    Hey Becker. Big fan here. I want to know what you think about paid plugins (like pop-up domination) that creates a pop up for visitors to type in their emails. Before I miraculously found your website, I already purchased it and it cost quite a bit and can be used only one time. Thanks.

  108. May 19, 2013

    Another great post!

    Becker is the best!

  109. May 21, 2013

    Finally, another voice of reasoning, willing to say what so many of us were doing, because it *WORKS*.

    Political correctness be damned, these strategies and breaking all the mythical rules is what started me on the road to earning a high six-figure income, while I was still recovering from a catastrophic accident, and only posting every four or five days.

    This one gets shared everywhere. Thanks for writing!

  110. May 21, 2013

    This post makes the most since of anything I have read. Sitting around waiting for good content to be blessed by Google will get you nowhere fast.

    On the other hand, pushing a website up to the first page on Google without descent content will only get you a skyrocket ride to the top and then back down again.

    I am wondering what I will learn from Penguin 2.0 that I didn’t learn from the other black and white animals.

    I hope I didn’t go to far with the Grey hat stuff this time, since I seem to create websites that are Google Animal magnets. (You should see my pet cemetery…sigh!)

    Please never let Source-Wave go away. It is like an island in a stormy SEO sea.


  111. June 17, 2013


    Thanks for this post… epic. Bookmarked for later because I’m sure I’ll want to come back to it.

    I never understood the GIANT argument over this white-hat, black-hat nonsense. It’s like people pick a way from the beginning, only read stuff that supports their opinion, and defends “their way” like a fundamentalist slapping down another religion.

    I think it’s better to Bruce Lee this thing. “Adapt what is useful, reject what is useless, and add what is specifically your own.”

    Flexibility of thinking is essential if you want to have serious success. Thanks man,


  112. June 24, 2013

    Hi Alex! Thought provoking piece! Love the imagery too, you’ve managed to add a touch or humor to what is actually a pretty awkward and complex subject! Nice!

  113. marvin Mcladon
    July 5, 2013

    Hi Alex! I found you through smart passive income. My wife and i have read so much crap over the past 3 months on how to do SEOo .. our heads were spinning. . Everybody saying buy this and buy that. Until i saw you site and what you were saying we were clueless, Finally! somebody shed some light on this. i have senuke . i have scrapebox i have market samurai But could not put the puzzle together until you showed up. 99% of most people out here who claim to be seo experts are bull ******tters. Thanks Alex for this site . you are the man. Forget the haters.. let em stay broke!

  114. July 25, 2013

    Some really great points Becker! I never thought about the benifit of Google making SEO so confusing in order to sell more ads. That make a lot of since. Thanks for the info!

  115. Mitch
    August 25, 2013

    And I thought common sense is considered another dino now. Great to learn it still alive – with Becker. I wish this article can help kick more pants and resurrect more lost minds to come back to common sense.
    Thank you Becker

  116. February 9, 2014

    thanks for sharing your kind words on SEO as after the updates of google algorithms SEO is really a hard nut to crack

  117. February 17, 2014

    Hello Becker.
    I do not know how I found your site, just know that I was addicted to the content.
    It seems that it took me a kick in the ass and I woke up. This is simply the best content I’ve seen.
    Thank you very much.

  118. May 15, 2014

    I like to mix a little of both

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