Category Archive: Omega Guide
How To Get SEO Clients Paying You For Life
Hey! Go back and watch the video!
So You Got Your First Client and You’re All Like
But WAIT! How Do You Provide The Service
Well that is exactly what I want to break down in the written version of this post. Now a lot of this is covered in the video in a over the shoulder way, HOWEVER I want you to have a free quick reference in this article (If you appreciate that please toss our fan page a like below)
Now if you are new here, first stop by our client getting guide so you can get a SEO client
The 5 Steps To Getting Awesome Results For Clients
The thing about local SEO is it is borderline easy to assembly line the whole process once you get it done.
While every client of mine gets special attention, I have a streamlined way of giving that attention that lets me
1. First identify and fix possible issues
2. Understand exactly what they need
3. Get them results
And those three things is what it all comes down to! So without further adue here are my steps to doing this
Step 1: Checking Their Past Links
This is a step I do not see many local SEO’s do, and frankly it is mind blowing. If you fail to do this your setting yourself up to get either
A) And extremely unhappy customer
B) Frustrating results
C) Possibly sued (which is why you should never GUARANTEE results in a contract)
What this step does is check to make sure your clients site is healthy…If you fail to check this and address this within the first month your gonna be in for some hurt.
What you have to understand is that most clients you get will have had SEO work done in the past. If their rankings are very poor its likely they had their SEO done by idiots and their site is damaged to the point where it will not rank.
This is NOT your fault and most of the time not even the best SEO in the world will fix this. So how do we check for this?
Step 1: Check its current rankings
If your client had SEO work done in the past, and their site is optimized (if it is not check step 2) they SHOULD at least be past page 5.
If they are sitting past page 5 with an optimized site that has a year or so worth of SEO done to it then SOMETHING is wrong. This is your first sign that your client has handed you a corpse you can’t revive
Step 2: Check their links
Now what we want to do is check their link profile in majestic. Right off the bat we want to check a few things
1) How far their SEO dates back (can be seen for the past 5 years). If they have links dating back a few years they HAVE had SEO work done for them. This usually is bad, as if the SEO work was any good they would be ranking
2) Their trust flow and citation flow – If it is below 20 they more than likely have bad links
The next thing we want to check is their back links. Now if you have the $40 per month version of majestic (which you should) you can see a large majority of their links. Now what we want to do is check for
1) Bad Links – To check for these go back to their farthest back pages in majestic. If they have a TON of links with zero trust flow/citation flow…They have bad links
2) Blog Networks – Not all blog networks are bad. But for the most part, SEO service providers in the past just threw sites up on networks to get rankings. When these networks got blasted, all of their clients got blown up.
Now, a lot of networks just threw in the towel and never even took the links down. So your gonna see a lot of potential clients with old networks still aimed at them.
The will be pretty obvious. Just stand alone blog posts on random sites, with their anchor text. You might have to dig a little bit, but its worth finding them
3) Over Optimized Anchor Text – The other thing most SEO services messed up was anchor text. If your clients is trying to rank for “Monkey Clothes” and 90% of his anchor text is “Monkey Clothes” they probably triggered a penguin penalty.
What To Do If You Have A Client With A “Corpse” Site
No… you do not try to repair the SEO, that has like a 10% chance of working. If you let a client stay on, and then at the end of 6 months say…”Well your site was busted the whole time, thanks for the money”…They are gonna flip shit and say “Why couldn’t you fix this or why didn’t you tell me from the get go”
This is not your fault, but when someone is paying you keep this in mind “If they are not happy, you are wrong”. So with that being said, trying to revive a dead site rarely works and is not something you can rely on
So what do you do?
Its really simple…
1st : Buy a new domain and push ALL of the content to this domain. (Get an optimized domain for best results EX: DentalDallasExperts.com)
2nd : Keep their old domain up (people might still come to it) but simply block robots from reading it. This way you have zero duplicate content
3rd : Rank the new domain…taaa daaah
This gets rid of all the negative SEO factors and gives you a fresh start!
“But isn’t ranking a new domain harder than an aged domain?”
Yes…BUT it is
A) 10x easier than ranking a penalized domain
B) With the curent algorithm rankings come FAST so it doesn’t matter
Bing bam boom, your client has a chance to rank again. Move to step 2
What If My Client Seems Healthy?
Then move to step 2
Step 2: Check Their Site
The next thing we want to do is optimize their website for their searches.
Your going to see primarily two set ups
1) A wordpress site which you SHOULD be able to optimize
2)A html site which might confuse you
If you see an HTML site and you don’t know HTML here is what you do
1) Learn super simple basic html…
Holy crap your an internet marketer and the internet is built with HTML..Why the hell haven’t you learned to read it yet. I took one basic HTML class when I was 14 years old and its totally covered my needs till now. Spend a day or two learning this
2) Make small changes with in the HTML. Meta tags and the content of a page is SUPER easy to modify without major changes.
For example: when you open up a basic html page it will have these basic things
|<meta charset=”UTF-8″ />|
|<title>Source Wave : SEO Blog</title>|
|<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″ />|
|<meta name=”robots” content=”index, follow” />|
|<meta name=”description” content=”Source Wave Marketing Is A SEO Blog That Shares The Latest Insights On SEO and Internet Marketing” />|
<title>Daves Dental Shop</title>
<meta name="description" content="Dave is awesome" />
Dave is a great guy!
Now to make this optimized just change the stuff slightly to make it optimized
<title>Dallas Dentist Dave</title>
<meta name="description" content="Dave is a great Dallas Dentist and Fort Worth Dental Expert" />
Dave is a great guy and also a Dallas Dentist
Yes…That is a simple explanation. If you need more go to Lynda.com and spend 2 hours learning basic HTML. If you want a future in internet marketing, you should know the basics of how a web page works. Its SUPER SUPER SUPER (notice how I said super 3x) easy to learn.
What To Do To Their Site
The next thing you want to do is
A) Optimize the main page for the main keyword OR make a page focused around the main keyword
B) Make additional pages for the other keywords you want to rank for
A lot of times you will get a client with a branded home page url like : lilmermaidprofessionals.com
This of course is not very SEO optimized. So sometimes it is just best to try and rank a page for their main keyword like lilmermaidprofessionals.com/Dallas-Dentist
This truly depends on how well their homepage is already ranking and is up to you.
For their other more obscure searches. For example : Free teeth whitening Dallas…Your going to want to make additional URL optimized pages
A) Ranking the home page for every term is impossible. You can only optimize one page for so many searches
B) The url of a page provides a big bonus in ranking
C) Because I said so
Now Add The Secret Rank Increasers
Get the following on their pages
1) Links to authority sites (like wikipedia)
2) Youtube vids if you can
3)A google maps on the home page (helps with local)
Things That MUST Go
1) Phone numbers in the title
2) Over optimized pages (very common)
Bing Bam Boom, Their Site Is Ready To Rock
Now to move onto the next step
Step 3: Check Those Competitors, Ya Hear
The biggest difference between local SEO and personal SEO is how you read competition.
In personal SEO your trying to find low competition
In local SEO your walking into a room full of tough competition (in certain niches) and saying “WHO WANTS SOME”. In local SEO your pretty much only going to be able to rank by beating other SEOs.
Its pretty much like a never ending dog fight. (Que Kenny Loggins and Top Gun music)
Pretty much sums up local SEO…sort of…
…Yes I know that was not needed and distracting
Now before you get intimidated by the sweet guitar riffs, realize most SEO’s are horrible. Like “really bad, your dog can beat them at SEO” horrible.
If you read everything on Source Wave you can beat about 95% of SEO’s. If your an Infinitum members, you can beat 99% of them.
What we want to do now though, is simply gauge how big of a gun we need to bring to the SEO party. In short we are going to judge how much we will have to spend to beat them.
Now here is our secret weapon
Most SEO companies are short sited and only spend 20% of what a client gives them on getting results. I however, spend 100% of what they give me TILL I get results
Because I want a client for life…Not just 6 months. Get them results fast and you will never worry about them canceling. So with that strategy in mind, if a client is paying 1k a month I can get the results that most Agencies could only get in 5 months (spending $200 a month) in 1 month (Because I spend it all)
What We Do
The first thing we need to do is throw our competitors in Majestic SEO. Now lets use the search “Dallas Dentist” as an example. Keep in mind there are some bad ass mofos in this search. If you stick to suburbs starting off you will not have competition like this.
Lets throw in the number one site : www.lynndentalcare.com/
Now lets look at a few things they are doing
1) Buying relevant directory links
Okay so its obvious they are spending money. Here is a directory links.
2) Swapping links
After another quick look it is clear they are swapping links with other practices (or paying to be on them). This is really good SEO FYI
3) Working with link swapping services
After a bit more digging, it is pretty clear they working with A LOT of link swapping services
What This Tells Us
First off these guys are gonna be tough as hell to beat. Their main focus and top links ALL come from swapping links with other businesses.
Most of the time this is not the case, but to beat them (and this will take awhile) we will have to first get the same SEO they have. This takes us to the next step
Step 4: Mimic The Competition
The first thing we need to do is get on the same level as our competition. Now the site above has some VERY good SEO, we might not be able to beat them but we can definitely beat some of the other competitors.
If I were to go for this search here is what I would do
A) Judge the cost to beat them : This would probably be about 2.5k a month at least.
B) Buy links from the same directories : I would go through their list of sites and get links their as well
C) Start swapping links with their friends: Obviously a lot of similar sites are open to trade, I would contact them and well…trade
How To Judge The “How Much”
I have a simple rule of thumb for this.
If it is a local keyword (City, Suburb, Town): if it is high competition (mostly city) then $2.5k a month, if it is low competition $1k a month
If it is a national keyword: If it is low competition 2.5-5k a month. If it is medium to high 5k-7.5k. If it is a tough mofo keyword 10k+.
How many keywords is this?
10 keywords, with a 25%-50% increase for 10 additional keywords
Do I do a set up fee?
Most SEO services do this…I do not, why? I do not need it and a one time upfront payment doesn’t help my recurring revenue (which is all I care about). Sure I don’t make as much as other SEO providers up front, but when I am wiping the floor with them for a tad cheaper 2 months later do you think I am going to lose many customers?
This Will Be The Majority Of Your Work
In step 5 we will be doing some HARD hitting SEO. However, hard hitting does not mean time consuming.
Mimicking competitors is the most time consuming task and should be part of your on going service. After the heavy hitting first month, taking time every month to check what your competitors are doing and match it will get you HUGE rank increases.
The best thing about your competition is you can ALWAYS see what they are doing and what is working best for them. Their power house links show up first in majestic and you can literally track anything they are focusing on doing.
Now lets focus on our secret sauce
Remember when I said mimic your competion.
If your in a low competition area, why not steal mimic what the sites in TOUGH areas are doing anyways. This will give you a serious edge in lower competition areas like suburbs.
Step 5: High PR Relevant Link Building + Local SEO
The final step to all this is crushing our targeted searches with high PR relevant backlinks.
You will see 100 different SEO strategies, but the CORE of ranking for whatever search you want is high PR relevant links…The end…Period…It always wins
There will of course be sites that have a serious edge on a search you might not be able to beat AND sometimes you will not be able to afford as many PR links as you need. However, 9/10 times this is what will win your search.
How Do We Do This?
Its borderline impossible to get your links on truly high PR relevant sites. You also don’t have time for this if you want to be effective, despite what many white hat dumb asses may tell you.
To do this super quickly and super effectively, we literally just buy high PR sites and then put our own relevant content on them. This makes them a relevant high PR link. Bam we win.
Lucky for you I have created a 4000 word guide on doing this here.
What Elese? Time To Buy Links
Buying super high PR links from good quality sites in the fastest way to get an immediate bump from any search. You can find these links by using forums to locate sellers OR from buying your competitors links.
Again I have made another HUGE guide explaining how to do this here.
Yes..For local searches (area based searches) reviews, citations, and links from relevant local area sites are becoming more and more important.
Its gonna be a pain in the butt, but I truly believe this will be what solely ranks sites locally in the future (especially reviews via the Google placeplus review system)
You also see the Google places/plus 7 box blanket the first page of searches. This used to be super easy to manipulate by simply building a ton of citation links, but after the G+ upgrade and importance of reviews it is just a big pile of WTF at the moment. It can also be a serious burden.
I have managed to rank well in this many times by mass building reviews and citations but its is really just a mess right now (its a mix of the users location,review, citations, local site links) and I more so aim to just out rank the plus box.
The reason for this is : Real reviews can be a pain in the butt to amass and getting links from local sites (think the local news or local review sites) can be a tough task. Sadly I think grey hat SEO is losing its luster in this area.
With that being said, in uncompetitive areas you can pummel the places box with citations and review links.
For Citation Links
Senuke can do this, my best advice if you cannot do it is to get a outsourcer to do it. Doing this manually can be VERY time consuming.
Just make sure the address on your plus Page + business details is exactly the same as what your putting on the citation sites. This goes for the website as well!
Just follow the exact same procedure above
You can easily both of these totally handled here (Local Citation/Review builder). Again the Plus listings can be extremely unreliable in tough areas, so do not lose your head on this. The links also work GREAT as local backlinks if you link back to your site.
Well congrats…Your ready to get your clients results! If you need more SEO expertise just check out some of our Omega Guide posts
So uh…Go Get Some Client!
In the last 2 posts I have shown you EXACTLY how I get clients and more importantly KEEP clients. You have everything I have now, besides my boyish good looks and ability to do a hand stand (helps with client conversions).
What you need to do now is take imperfect action…NOW
Do not sit around trying to find out the nitty gritty details of my process….Hell do not even try to copy me. Take my ideas above, use them to get you started and then gain first hand experience so that you have your OWN ideas.
I cannot stress that enough. What I have given you above will ONLY get you started, it will NOT make you successful. Being that 2% of people who gets off their ass and take action (even if its not 100% right) will make you successful.
So with that being said. Give our little blog a like and then get the hell off it. If you want to make money doing this and are not picking up your phone to call businesses right now…You are wrong…Very wrong
If your reading this there is a 1/5 chance your going to die in the next 5 years
According to a recent study done by FDAP if you have consumed any of the following
You have likely contracted a rare pathogen that accidentally triggers extremely sore feet.
Now while none of this is true, by now I likely have your full attention which is great because you are about to read one of the most useful SEO articles of your life
Local SEO? More Like Local Goldmine
On a serious note if your on this site you are probably into SEO. If you are into SEO you probably are really interested in money. Which is great because that is what this post is gonna be all about
Last I spoke with you I introduced you to what I like to call SEO multipliers. These are ways to drastically increase how quickly you start making money with SEO.
Perhaps the best of these is what is known as Local SEO.
What Is Local SEO?
Now local SEO is a very limiting name. I prefer to call it doing SEO for businesses, or Professional SEO. (Now you can say your a PRO SEO…High five). So before we get into this, just keep in mind we don’t have to stick to businesses in our local area.
In short, local SEO is where you find businesses that would benefit from better SEO rankings and then you get them to pay you for your help. Instead of doing SEO for yourself, you are doing SEO for someone else.
Why Would You Want To Do This?
First off the SECOND you get good at SEO the first thing you need to do is be hopping into local SEO. In fact you need to moving your SEO in the direction of a real business period…But more on that later.
WAIT! “What If I Am Bad At SEO?”
Congrats, your on the best SEO website on the web.
If your new heres our free beginners course.
If your a vet, check out all of my SEO case studies and strategies in our sidebar
Now why would you want to do this?
Because even if you are a SEO rockstar, it will take you a couple of months to reach a $150+ a day income.
On the flip side, once you get good at local SEO you can literally go from zero to 10k a month within a month realistically.
Now you have to realize that rankings your own websites can be just as profitable as doing local SEO…But it is NOT as explosive or easy to do.
I want you to see the true potential of this, and for you to do that you need to understand the biggest perks of local SEO
Perk #1 : You Are Paid Before You Rank
This right here is the main reason why you can build an income SO fast doing this.
In personal SEO you only get paid after your site is killing it. When you do local SEO your get paid the second you start working on a persons site.
This means if you get six $500-$1000 clients in a month, you are INSTANTLY at a full time income (Note all of this will be recurring). This is almost impossible to achieve so quickly with your own sites.
Perk #2: Less Competitive/Easier To Rank
First…There are some searches out there like Dallas Dentist, Austin Lawyer, Texas Credit Repair that are tough as hell to rank for.
However, when you first start out doing this you are likely going to get clients that want to rank for EASY keywords. These are keywords ANYONE can rank for, and your going to be getting paid very well to rank for them.
Perk #3: You Have A Budget
When you are doing work on your own sites, buying links comes straight out of your pocket.
When you do local SEO, you can spend money your clients are giving you to get results. This makes ranking extremely easy because you can use the raw power your budget allows you WITHOUT having to pay for it out of pocket.
On top of this, the tougher the search you are targeting the more you can charge. This means you can also afford to spend more on tough searches, allowing you easily rank for them as well.
Perk #4: Your Ranking Aged Quality Domains (Most of The Time)
One of the biggest challenges of ranking your own site is that you are trying to rank a brand new site that has no trust or authority. This means you cannot just slam the site to the top of Google and it’s going to take time to build trust.
In local SEO, most of the time your clients have 5 year old sites with content already on them. So not only are these sites 100% done, they also have trust with Google.
This means you can be way more direct and have very little chance of being penalized.
In Short…WHY ARE YOU NOT DOING THIS?
If your not doing this already…Boom wake up call
I am not telling you to drop all your current sites and just do this. I am telling that you can be doing this as well and making even more money.
“But How Do I Get Clients/Businesses On Board?”
Good question…In fact this is the number one barrier of entry for most people that get into local SEO
Lucky for you this is EXACTLY what we are going to focus on today. (Later this week I will show you how to get clients results)
So…without further adue…Lets hop into another Source Wave Omega Guide
Source Wave Omega Guide
How To Get Local SEO Clients
What Is A Source Wave Omega Guide?
If your a Source Wave virgin (how cute) , SEO Omega Guides are my attempt to make the ultimate resource on a topic of SEO. This is where I cover topics like keyword research, back linking monetization in such detail that you will literally be an expert by the time you are done reading.
I also want to make it so that you will never have to look anywhere else for this info. One of the biggest issues I had when I first got started was that SEO info is never put in one place intelligently making learning like a scavenger hunt.
The answer to this scavenger hunt? Source Wave Omega Guides.
Hopefully by now you are pumped about getting into local SEO.
Now the hardest part of all this is getting people give you money to do their SEO. Actually…It is not hard at all IF you know how to do it.
Before I get into this though…I have a brief warning
First off, as you know only about 2% of people find success in internet marketing or SEO. I truly believe this is only because 2% of people put in the effort and hold themselves accountable + create their own ideas.
Today I am not going to give you a for dummies “step by step blueprint”, because frankly there is no step by step blueprint to success. The secret is to take other peoples ideas and make your own.
So today, I am not writing to the 98% of people that do not want to think. Today I am writing to you, the 2% who are going to have success and I am going to talk to you with the full expectation that you are an ambitious, clever intelligent person who does not constantly need their hand held.
In short, I am expecting to step up to the challenge and break out of your comfort zone. If that is not for you, then I am sorry but you likely fall in that 98% category.
Now lets get back into it!
Getting Clients Is Not Hard If You Do It Right
In my first month of local SEO, I literally made 5k in recurring income. Granted I am a talented guy, but you are too (right?).
Getting local clients is not hard IF you understand the 4 steps to getting them. These are
-Know how to locate the best potential clients
-Getting them on the phone
-Telling them what they need to hear
-Understanding how to close a deal
None of steps above are hard, and most businesses KNOW they need to be marketing themselves online. You simply need to follow the 4 steps I am about to give you and you WILL eventually hit success with this.
Step 1: Knowing How To Locate The Best Clients
First off there are a few requirements we will need a client to fall under
A) Has a high price per customer
We need this because most of the time we are not going to be targeting high traffic searches. Because of this we need the average customer the business gets to be fairly high priced, this will make it much easier to justify our price
If you do SEO for a local hot dog stand and only get 100 people to their website, they will not make much money. This is because at a conversion rate of 5% they will have only made about 5 hot dog sales. This will net them a whopping $20 and not cover the cost of your service.
If you do SEO for a local dermatologist and get 100 people to their website, they will make a truckload. On average a dermatologist can make anywhere from $200-$1000 per customer. So at a 5% conversion rate they will get about 5 customers. This will realistically result in 2k+ in sales. This easily justifies you charging 1k per month for your service
See how that works?
B) They Cannot Already Be Ranking Well In Google
We want to find clients that are ranking poorly in Google. Chances are if the business is on the front page then they already have an SEO working on them.
Obviously, check a businesses ranking for “common sense” terms they would want to rank for before calling them.
How To Find Them
The easiest way to find potential clients is to do a quick Google search. Simply go to Google and type in businesses+a local area
-Green Falls Dentist
-Dallas Sleep Center
Then go back to page 2+ in Google. Go to each website and record their phone numbers. You now have a list of potential clients who need your help.
A Quick Bonus Tip : Target Small Towns and Suburbs
When you first get started do not target city wide searches (Ex: Dallas Dentist, Chicago Lawyer). These are usually tough and your gonna be in competition with SEO agencies. Keep in mind you CAN do far better SEO than them, its just theres way more business competition in these areas
Instead target medium sized towns and outlying suburbs of cities. These areas have FAR FAR less competition, are easy to rank for, and are far more likely to hire you.
Quick Bonus Tip #2 : Network Your Butt Off
In every major area there are hundreds of business owners who are constantly networking. There are tons of events you can attend and networking business groups you can join. Seriously just do a few quick Google searches.
If your truly ambitious go to these events, better yet speak at them and help business owners understand why internet marketing is so essential. I have made over $10,000 in clients from just speaking at one business networking event.
Is networking, speaking, and teaching up everyone alley? No…But neither is making a truck load of money online. Decide what type of person you want to be. Become a local leader in your industry and you will NEVER have trouble finding clients.
Step 2: Getting Them On The Phone
If you do not know, the owner or “decision maker” of a business rarely answers phone calls. They either have a secretary or an employee do this. These are called “gatekeepers” and their job is to decide who gets to talk to the boss. If your selling something they will often “screen” you out.
Because of this it can actually be a huge challenge to get the person your selling too on the phone. Keep my quick tip above about suburbs in mind. The bigger the area the business is in, the more likely they are marketed to constantly and the less likely they will be to take your call.
Now, there are various ways to get these people on the phone. They range from just asking for them (will work in smaller areas) to down right trickery (almost needed in large areas). Lets go over the basics first
Basic Ways To Get To The Decision Maker
If your calling in smaller areas, sometimes asking in a way that does not annoy people is all you need.
Now the way most sales men call is like
“Hello, my name is captain salesman and I work for The Best Ever SEO Service. I am a sales man and was wondering if you have time to talk about our marketing service”
This will get you instantly ignored. Not so much that your doing anything wrong, it’s just we are literally socially conditioned to hang up the phone when a telemarketer calls us….So rule #1: don’t sound like a telemarketer.
What you want to do is casually sound like the perfect solution for their business. What I do is explain that I specialize in marketing for whatever profession I am calling, and was wondering if I can talk the person that makes marketing decisions.
“Hey my name is Alex. I realize your probably pretty busy so just give me two seconds. I do marketing for dentist, and wanted to see if I could talk to who is in charge of your marketing a little bit later today or tomorrow?”
And that is it.
Two things to take away is how I say “just give me 2 seconds” and “can I talk to someone later today or tomorrow”
The first thing strangers think about when you talk to them is when your going to STOP talking to them. I literally tell them I will stop talking to them in 2 seconds, so that they can relax and assume I will ONLY take up two figurative seconds of their time. The moment someone thinks they will have to devote a lot of time to you they will find a way to flee.
On top of that, the decision maker will usually be busy, there for your not going to get through to them right away and if you try to you will get dismissed. Instead ask for a good time to call back so that you can be a welcome interruption later in the day.
If your just starting out stick to that. You WILL get turned away fairly often, but remember you only need 6 clients to be at a full time income. Even if you have a super low 5% conversion rate you are ONLY 100 calls away from being financially free.
Evil Ways To Get The Decision Maker On The Phone
Now, there are a bit more manipulate ways to get past the gate keepers and get the owner on the phone. Lucky for you I made an entire course on it back in the day.
If you like our FB fan page below it is all yours for free. (If you have already liked us, just pick it up off our fan page wall)
I would explain this here, but I literally wrote a BOOK on it which you can download above.
Now that you know how to get them on the phone, lets move onto actually talking to them
Step 3: Telling Them What They Need To Hear
First off, this is where 90% of people mess up. Just because you know how beneficial SEO would be for their business does not mean they do.
In fact, most people you talk to won’t even know what SEO is. They do not even care to be honest.
All…And I mean all business owners care about is results and getting an ROI + a few other things.
Before you sell to anyone you need to understand their problems and what they care about. If you can highlight what they care about and aggravate their problems you will have their attention. Here is what most business owners think about
What They Care About
- Making more money
-Getting more exposure
-Being easier to find
- Making a safe investment with an ROI
What Their Problems Are
- Their competitors being ahead of them
- Falling behind and becoming obsolete
- Losing their ability to be a long term business
- Being hard to find and losing money because of it
Notice how ranking higher in Google is no where in either of those. Neither is having good backlinks or having effective SEO. When we talk to them we MUST smother them with their “cares” and “problems” when we sell to them and not the technical side of what we do
How To Smother Business Owners With Cares and Problems
When I talk to a business owner I do not sell them at all. I frankly make them very upset, worried, and excited to have found a solution. This is because I stick to their cares and problems.
For example if I get a business owner on the phone.
“Hey my name is Alex. I work around the local area, and when searching for your profession online I noticed it is really hard to find you. With that being said your competitors A,B,C (look at whose ranking well) are all showing up highly everywhere I look and probably making a killing because of it”
Look what I just highlighted their. Their competitors are out doing them (problem) and making money they could be making (care). I do not mention SEO at all, I mention their huge problem and the money they are losing. Then after they respond I will throw in something like.
“Well, if you want I specialize in helping your type of profession get more exposure in searches. Basically, you jump on with me, I make you 10x easier to find online and you get more paying customers because of it”
Again I am not forcefully selling. I say “if you want” and mentioning I specialize in their profession (aka I am perfect for them). I then highlight what they care about “being found” and “getting more customers”. I am basically saying, “If you want I can fix your problems and get you what you care about”
Then after that I will say
“I know your busy right now, but if your interested I would love to go over some of my past results with similar businesses and show you what I can do for you”
Remember, the person is likely busy AND is not going to buy from you over the phone. These two things work against you. Counter them by offering another time to “close the deal”.
Also look at what I am saying “I am willing to show you that this is a sound investment before you buy“. So far we have agitated their problems, provided them a solution and highlighted everything they care about. They would have to be insane not to want to speak with you further.
At this point simply schedule a in person or over the phone meeting. It is now time to “close the deal”
Step 4: Closing The Deal
When I first got into this I would mostly do in person meetings. Now many of my clients are all over the nation so I cannot do this. I usually meet via skype, or gotomeeting. I do the same thing that I would do in the in person meeting though.
Here is exactly what I do
Step 1: Search For Them In Google and Show Them Their Awful Ranking
I do this to ,again , make them realize where they are suffering. Most of the time they are not even aware of this.
I then physically show them the first page of Google and say I can get you here. This makes them understand what SEO is and what I do.
Step 2: Bring Up The Keyword Tool and Show Them The Traffic They Are Losing
Very simply, I bring up the keyword tool and show them the search volumes for relevant local searches (Keep it on broad). I then ask them for the amount they make per customer. Usually its around $200-$2000 dollars.
Step 3: Compare How Much They Could Be Making On A “Bad Day”
I then give them a low end estimate of how much they could profit. For example I will say
“Look 2,000 people search for your business in this area per month…If we can get even 5% of those people to your site and convert them at 5% then you will make $2,000 a month off of us. By the way these are my super low end bad day estimates. Most Google traffic converts much higher and we can likely get more than 5% of these people.”
What this does is make them realize how much money they are missing out on and gets them excited. After all, this is the LOW end estimates. It also justifies my fee that I will pitch at the end.
Step 4: Walk Them Through Results
If your anywhere decent at SEO, you need to be tracking your current rankings. Then use the results you have gotten yourself as case studies to present them.
On top of this, if you want to really blow them away, buy a few exact match domains for local areas (For example arlingtonchiropractor.com). Rank these sites in about a week and track it all.
Boom you now have undeniable proof that
A)They will make money back
B)You consistently work.
Not only are they in a position to make money, but you are a safe investment.
Step 5: Mention Your Price
My price starting off was $500 to $1000 a month. (I now charge quite a bit more and deal with national clients)
If your just starting out, go for around $500. This is pretty cheap, but your goal right now is to build a solid testimonial base from your first clients. Get them on board, get them results, and get a testimonial from them.
Then after that ONLY charge $1000+ a month. Always compare your final price to how much they could be making. You need to be selling a $100 bill for $20 in their eyes
Step 6: Counter Objections
At this point the person will either be all in OR will have some questions. You need to be able to answer these. Here are a few of the most common ones
Will you need access to my site?
Yes, we need this to optimize it for Google searches. We will not be making any large changes to it, just moving a few words around.
How long till I see results
If you follow the SEO I have given you on Source Wave, then you can get them results in 1 month. I will also be getting into the results part of this later this week.
Is this safe, will my business get in trouble
Yes this is totally legal and the way I do this is 100% safe
How do you make my site rank in Google
The secret is to go change a few words on your site and optimize the files so that it’s a perfect match for the searches you need. Then we got to authoritative websites and build links to your site. This builds trust in Google and makes your site look good. This results in higher rankings. (Remember your client has no clue what SEO is, keep it as “for dummies” as possible
Is there a contract and can I cancel
I personally give them the first month without contract because I know they will get results. I also let them know they will lose rankings if they cancel (I use high Pr sites that I can remove links from).
I do this because it make them feel safer about coming on and its easier to sell them a 6 month contract after they see results
Step #7: Close The Deal
At this point offer them the chance to join. Also, give them a 10% discount if you can get it all handled today. This pushes them to join then and there.
Now you usually will need to take a check because most business owners are unfamiliar with paypal. Here are a few things to help this go smoother
-Get your assumed business name and open a business bank account. This way you can get checks written to your businesses name (looks 100x more professional)
-Get legal contract set up. I simply borrowed mine from another SEO buddy of mine. You will have to figure this out on your own
-Have a customer support email and phone number so they can reach you.
Quick Bonus Tip
What I like to do sometimes if they are still on the fence is offer them a free demo ranking.
To do this I will rank their website for a super low competition search like “(their profession) + (area code they are in). These usually only require mimimal on page SEO and a few back links.
Then I report this back to them and this usually will close the deal.
Boom You Have A Client
Congratulations, you have now convinced someone to pay your bills in return for SEO.
Now if you can get them results you will have a nice income stream for quite some time, maybe even years…But that create an even bigger question
How Are You Going To Get Results?
Heck how do you even go about providing this service??
Well check back here in a few days because I am going to be adding how I go about getting clients results.
See you then!
Hey guys what is happening…It is Becker..
And if you have been around Source Wave recently you’ll notice I am breaking away from screaming/ranting at you via video to write another SEO Omega Guide
What Is An Omega Guide?
If your a Source Wave virgin (how cute) , SEO Omega Guides are my attempt to make the ultimate resource on a topic of SEO. This is where I cover topics like keyword research, back linking monetization in such detail that you will literally be an expert by the time you are done reading.
I also want to make it so that you will never have to look anywhere else for this info. One of the biggest issues I had when I first got started was that SEO info is never put in one place intelligently making learning like a scavenger hunt.
The answer to this scavenger hunt? Source Wave Omega Guides.
The Most Effective Link Building Tactic
Today I am going to be going into the most effective link building tactic you can ever learn. If you master this, you can rank your clients and yourself for literally WHATEVER you want. (Notice how I bolded literally)
This is setting up your own high PR themed sites. Most people call this making a blog network.
The funny thing is this is something very few SEO’s know how to do. I have worked with and directed multiple SEO’s yet never met anyone who knows how to build a basic network. Ironically building a solid network is not hard, nor time consuming, and requires basic knowledge.
What I am about to teach you has allowed me to out class other SEO’s and get my clients results that no one else can. So get excited!
(Also if you appreciate this, go to the like box in the sidebar and give us a thumbs up)
SEO Omega Guide : Blog Networks
First off if your brand new to SEO, this will not make sense to you..Go read our free beginners course.
With that being said you need to first understand what the two biggest factors that go into how powerful a link is. These are PR + Relevance. This is heavily explained in THIS Omega guide.
To sum it all up though if you can get a link from a high PR site that is relevant to your site your gonna see VERY large rank increases. Now if you get a ton of these links your gonna see your site dominate Google
PERIOD. I don’t care what hippie SEO theory you have heard, but if you master high PR relevant link building your going to win at SEO. This is also the current algorithms BIGGEST weak spot
Keep In Mind : A PR links can still be good if its not relevant, and a relevant link can still be good if its not super high PR. They are just not PERFECT links.
But Heres The Issue
Where the hell are you gonna get a bunch of high PR relevant sites linking to in a timely manner. White hat hippies will tell you by networking with people and guest posting..
News flash: We are SEO’s not public relations experts so good luck getting a link on the home pages of a PR 5 relevant site consistently. On top of that if you guest post your post will go on a inner page of a site that has no PR…In short this crap does not work
So in short..If your pretty much screwed if you want PR+relevant links…
You go out there and make your own high PR relevant sites and place links to your money site. This is why blog networks are SO insanely powerful. It gives us the powerhouse links that we would have to work our butts off to get, at a whim.
Using just this method I was able to get a new site of mine (that is shown of in Infinitum) to a PR 4 and crush huge searches in just one month.
In short…Its the beez kneez
So How Do We Do This?
Building a good power link base is pretty simple. In fact its comically easy when compared to some of the white hat “quality content” hippy BS out there.
It is done in 4 simple steps
- Identifying, scanning and buying high PR domains
- Setting up the domains safely
- Making the PR domains relevant to your site
- Placing links strategically on these domains
So without further adue lets get into that
Step 1 : Finding/Buying high PR domains
First off building a blog network is not free. If are strapped for cash either
A) Get a job…
B) Use cheaper SEO methods to give you budget money (Which is not as fast as getting a job)
How Much To Buy Sites For
So yeah..Sorry, this does take some investment depending on the network.
If your just starting, getting a few PR 2-3 sites will cost you about $200 and get you GREAT results as long as you do good keyword research
If your a vet or have a big client budget, you can pick up solid PR 5′s for about $150 to $200 a pop. Then it is just how powerful you want your network to be. If your doing good research $2k worth of sites with rank you for about whatever you want.
Now if you want to get REALLY competitive, aka your client is paying you 10k+ a month to rank for some serious keywords, then spending 5-10k on a network is a way to ensure they will always have results.
How To Find Sites
There are a ton of different ways to find sites. Here are a few
1) PR Powershot
If you want to save some money and just want some basic PR 2′s to 3′s then this is the way to go. PR Powershot basically goes out and finds expiring high PR domains on Godaddy. It then allows you to jump in and buy them at the last second.
This takes some time and your going to have to dig to find some winners however I have found and built many small reliable networks using this. The great thing is you can get most pr2 to pr3 sites for about $20 bucks. This lets you get started fairly cheaply.
You are almost never going to find anything higher than a PR 3 on here though..
2) Domain vendors
A lot of people will go out there and bid on high PR domains. They will then sell them for profit. These are called domain brokers.
Now there are a few ways to find them..Also when your making mass PR networks having your own private list of domain brokers is very important. Its like having the “hook up”
The best places to look are
Google : Do a bunch of related Google searches. You will have to dig but vendors will show up
The digital point buy/sell forum : This is where you will find a lot more underground vendors
Other than that you might have to stick to using some tools to find the really high PR domains. A decent one is Fresh Drop
How To Choose The Best Sites
I AM BOLDING THIS AND PUTTING IT IN RED BECAUSE ITS VERY VERY IMPORTANT
Choosing the best sites is not hard, but if you do not know what your doing your going to lose hundreds of dollars. Just follow these steps and you will be fine
1) Scan the sites backlinks
This is done by throwing the site into majestic SEO. What we want to see is large amount of links coming from good sources.
This is because when a domain expires, if it does not have a healthy link profile it loses PR fast when the content changes. We will be changing the content, so it is super important that the site has good links.
On top of this, the links ALSO effect the amount of link juice the site will give. A PR 5 with 100k links will give more juice than a PR 5 with 40 links. This also depends on where the links are coming from, and the PR of the links, this can be a pain to find out though.
In short though, a good amount of links with a good trust and citation flow (10+) is a good sign.
Here is my criteria for PR domains. Feel totally free to break this, as I do all the time. These are simply my best practices to be 100% safe
PR 3 – 100+ links
Pr 4 – 800+ links
Pr 5 – 1500+ links
2) Make sure the PR is real
The next thing we need to do is make sure this is not a fake PR domain
Fake PR domain: When you 301 redirect a high PR domain to another site, the site gains the PR of the redirected site. A lot of people will do this, then sell the site that gain the “fake PR”. Then as soon as it is sold they will remove the redirect, thus wiping out the sold sites PR
This is very easy to check for. Simply go to this fake PR checker. Throw the domain in and look at the results.
3) Make sure the site is healthy
The last thing we want do is make sure the site is 1)indexed and 2) healthy
A lot of people will go to google and enter “site: (the url). If the site is indexed it will show up.
I go one step further though. I simply to put in the domain name (Source-wave.com). If the site is healthy and has PR it will show up due to it exact match-ness. If it is not showing up this is usually a sign the site stinks. It might be indexed, but that does not mean its not penalized.
Voila, You Now Know How To Buy High Pr Domains
As long as you make sure to follow the info above, you are pretty much guaranteed to be an effective domain buyer..Now onto the next step
Step 2: Setting Up Domains Safely
If you do not know, Google does not like blog networks. This is because they work REALLY well and are very hard to find without a manual review..IF they are done right.
Now if Google finds your network your PR sites will get deindexed and your money sites will get a penalty. We want to avoid this. The good news is that if you follow a few simple steps it is highly unlikely that your PR sites will ever be found.
These are those simple steps and things to avoid
Set Your Sites Up On Different IP Addresses
While I personally believe this is a tad overkill, it is basic practice to put your sites on what is called “different class C ip hosting”.
We do this so that Google cannot simply check a single IP and find all of your PR sites. Though keep in mind, if someone is manually checking your IPs your probably screwed anyways unless you have a very natural looking network.
If you are not very technical, don’t worry. Simply sign up for SEO hosting here. It is a fairly inexpensive way to have all your sites on different IP addresses.
Then simply install WordPress and hosting as usual..If you do not know how to do that, then go to our beginners course.
This will give you very basic IP protection. I would not dive any deeper than this though. Your IP addresses won’t usually get looked at until you’ve made some other mistakes.
Do Not Interlink Your PR Sites
This means if you have two PR sites linking to your money site do not link them together. This leaves a huge footprint and sets off a ton of red flags
Do Not Publicly Sell Links
Doi…First off (and I don’t care what any sales letter tells you), there is no such thing as a safe advertised network and there never will be ever again.
What drives me nuts is that people think Google is clever enough to track their analytics, hosting, etc but is to stupid to read the huge SEO forums online when it comes to combatting spam.
If you advertise selling your networks links on forums or BIG public places your gonna catch a spanking. This also puts your network at a huge risk. Do not do this OR if you want to do it privately.
With that being said, if your thinking about joining a network ask yourself “Could Google easily find this”
Make Your Sites Semi Unique
By this I mean different wordpress themes, unique content and different layouts.
Now take this a far as you want. This actually does not make your network any less trackable from a “technical” side. It also does not effect how powerful the links are.
The reason we do this is to make our sites not so obvious at first glance. If all your sites are just on a blank wordpress theme with the same content, its very easy to spot it as a blog network.
Now if you want your network to even be able to pass a manual review, go all out with this. Make your sites look legit, put decent content to them and format them differently.
I am somewhat in the middle with this. I make most my network sites “video style” sites or add a few 150 word articles. I also try to make the sites seems like real sites.
REMEMBER: The chance of your network getting a manual review are slim to none. If your brand new to this, it is more important to take action and just get the network up. Do not spend all night trying to make your network “pretty”. It truly does not matter when your network is in its “baby” stage.
Just Don’t Be Stupid
If you go on any forum, your going to see people endlessly debating about the stuff above. Just remember these people are stupid…Like really stupid.
As long as you don’t do anything blatantly stupid your chances of getting busted are pretty unlikey if you have a small personal network.
Focus more on taking action and don’t let paranoia stop you. Now lets move to the next step
We are 2k words into this..Take a break and watch a funny video
Step 3 : Making Your Sites Relevant
So this is where we make our network like 3x more effective. This is because we are going to turn our sites into “perfect link farms”. We are going to do this by making the sites relevant to your niche.
So What Does It Mean To Be Relevant?
Being “relevant” is actually pretty simple. Google looks at some very basic things when determining what a site is “relevant” too.
Its looks at things like
-Title and meta tags
-The content on the page
Whatever you fill the above areas with will determine what your site is “relevant:” to.
How Do We Use This?
So ideally if we are trying to rank a site for a keyword like “Light Sabers for sale” we want to make our PR network links relevant to “lightsabers”
So we could go out and buy five PR5 sites. We would then fill these sites with lightsaber related info.
Ideally, we would want a site with a relevant URL. This is VERY hard to do though, and is not that important. So in short, do not let a PR sites url be a factor.
Title : Reviews of Lighsabers
Content: A 150 word article talking about why Dart Vaders lightsaber should of been pink
Images : Titled “lightsabers” and preferably of lightsabers
Boom The Site Is Relevant
Now this is the bare minimum you have to do to get maximum results. If you want to make your PR sites seem more legitimate go crazy. Overall though, this will make your sites the perfect place to get links from.
Does The Site HAVE To Be Relevant
Look…It would be a HUGE waste of money if you could only use one PR site for one money site/site your trying to rank. For example, you might have other sites you want to rank in Google but your “lightsaber” site is not relevant
Remember what I said in the beginning though…PR links are still very powerful even if they are not relevant.
So, what I do is build a PR network around the most competitive niches I am targeting. This way the links give me a lot of ground in the TOUGH niches. Then I will add a few other links on the PR site to my easier niches.
This way my tough niche sites still rank and my lower competitive niche sites also rank even though they do not have the most “relevant” links.
Step 4 : Strategically Linking
Okay now that we have our sites set up, time to just slap links all over them…NO!
If you have spent any time here you already know there are a ton of factors that effect how much juice a link passes on. You also know that Google has some pretty sharp over optimization rules.
If you don’t know these things, then here is EXACTLY how you need to link from your sites.
The Rule Of 3
One thing you got to keep in mind is that you do not just have to place one link per money site on your PR sites. Each link will send more juice to your site, with diminishing returns.
This basically means each links is less powerful, but is still powerful since it is coming from a high PR relevant site.
So what I like to do is build 3 links per money site. I do it in the following pattern
-The first link is an exact anchor text link (lightsabers for sale)
- The 2nd link ia relevant anchor text link (star wars)
- The 3rd link is either a url link (http://lightsabersforsale.com) or a picture link..Like the one below
Too Many Links = Bad
Having too many links on your PR site will not totally ruin the power of your links, however for optimal results try to keep your outbound links under 10.
If your running a link selling business, try to keep it under 80 and there will still be decent juice. After 100 your gonna start to see a huge decline in juice.
Get It On The Page With The PR
You must must must get your links on the page with the PR. This will always be the home page. There are a few ways to do this.
-In the side bar
-In the footer
-In the content
The best place to place the link is at the start of the content. A cool thing about sidebar link though, is you will get multiple (site wide) links from it. This gets you a solid amount of link juice.
It Is Pretty Simple
As long as you follow the simple guidelines above your gonna have a hard time messing up.
Bam..Get Ready To Sell A Ton Of Lightsabers!
I am hoping your niche is not lightsabers, but you get the point.
By following what I laid out above you can be as competitive as you want to be OR just crush smaller niches left and right. High PR relevant links ARE the most powerful links you can create efficiently.
So What Now?
Well if you are new to this I suggest you first get REALLY good at keyword research. Feel free to subscribe for our free “24 hour” SEO keyword research guide.
Then you should go out and try using PR power shot to find a few cheap PR2-3s.
If you did good keyword research your going to see almost overnight results. Then make some money from those sites and rinse/repeate
Pretty easy =)
And if your a veteran..Well I am sure you already have all sorts of idea!
Hit me up in the comment section below and I will do my best to answer.
Also, if you want to see this all done live with a few more tricks, check out our members area Source Infinitum. Pretty sure it will blow your mind!
So…With all that being said guys, thanks so much for checking out another Omega guide and using Source Wave. I will catch you in the next episode of Source TV
The Competitive SEO Blueprint For 2013
See This All Done Live – Click Here To Check Out Source Infinitum
Super Competitive Niche Blueprint
Step 1: Knowing When To Go Competitive
The main reason why people rarely find success in competitive niches is because they don’t understand what makes them different from a medium or low competition niches.
The general belief of why sites fail to rank is
A) Your using the wrong links
B) Your strategy is not as “clever” as the top ranking sites
When it comes to really competitive niches with good SEOs operating in them, it truly has nothing to do with your “cleverness”. At least not in the way you think. It pretty much ALL comes down to who has the biggest budget AND who can spend their budget the most effectively
Don’t let the mental masturbation happy train you see on popular SEO sources fool you . If you don’t have a budget, then you should not be operating in these niches.
Let me say that again : If you do not have a budget you should not be operating in these niches
This is thoroughly explained in the video so I am not going to beat a dead horse. In short though, if you are looking to rank your own sites or are new it is 10x easier and 10x more likely you will reach success by doing killer keyword research and using the method from the last vid here.
(Also there will always be exception to this, but 95% of the time this true. #inbeforetroll)
Step 2) Knowing What A Competitive Niche Is and Why You Can Beat It
For the most part, competitive niches are niches that big companies would LOVE to rank for. The most competitive of these are big simple broad business related searches.
Examples would be :
There are 1000s of multi million dollar companies that would love to rank for these…and only 10 top spots in Google. If you do just a little math its pretty clear that these searches are just going to turn into strategic bidding wars.
Anyhoo, competitive niches (in general, but not always) are broad searches that heavily relate to a product that can be sold online. How to cure acne, how to lose weight, etc.
Now I have broken down how to identify competition if this article. In general though if you look at a niche, think to your self “Is there a big company that would like to rank for this”.
If the answer is yes, then your probably going to be going up against professional SEOs with a solid budget.
Lucky for us, most SEOs are horrible at their jobs. So even if you have a smaller budget, you can womp them.
Why Most Big Budget SEO’s Are Terrible and You Can Beat Them
Most big budget SEO’s are terrible. This means competitive niches are actually WIDE open if we have even a decent budget, so don’t let yourself get intimidated.
You gotta understand big companies do not hire solo SEO’s do get them rankings (most of the time). They go to agencies because well…I have no clue…But they want to do businesses with other big businesses.
The thing is while agencies are usually pretty good at bringing in big customers, they don’t often have talented SEOs. This is because really good SEO’s can make WAY more money going solo or starting their own agency. This results in most agencies having to fill their SEO manager spots with people who have college degrees, but no real SEO experience.
For example, when I worked at a agency I was the ONLY person their who had ever ranked their own website in Google.
It was mind blowing.
Anyways, this results in the agency having a massive budget that is being spent by inexperienced SEOs, thus making them VERY easy to beat.
Step 3 : Understanding The Core Of SEO
I have laid this out all over Source Wave, but never really connected to the dots for you.
First off, there are 101 things Google looks at when ranking sites. Social media, page layout, basically all that “clever” stuff you read about in on hippie white hat blogs.
However, there are 2 things Google always (100% of the time..literally) responds to..
This is PR+Relevance
You can debate this and perform all the endless SEO rain dances all you want, but this is 100% fact.
If you get enough high PR relevant links, you can rank for ANYTHING within reason. Which in turn brings us to the only question that matters…How many high PR links can we get with our budget.
Step 4: The All Out Warbeast SEO Method
This is EXACTLY what I do when I get a new client. Literally…step….by…freaking…step
Step 1: Collect my sign up fee from the client (Monthly service fee+set up fee)
I usually put this in one of those bank things….
Step 2: Spend ALL of it on PR links
Wait what hell?!
Yes, I spend the entire first months income on links.
When you have a client, its about keeping them on long term and having to deal with them as little as possible. We don’t want one months pay. We want a client paying us for years and NOT constantly being on our butts 24/7.
The best way to get this is to get them KILLER results in the first month. If you do this, they will trust you and your skill set with their money
Step 3: Pick Up High PR Sites
So what I do is go out and spend 80% of what they gave me on buying high PR5 sites. I then convert these PR 5s into sites that are relevant to my client. I then link these sites to my clients sites.
Boom…I got PR+Relevance.
Step 4: Buy High PR Home Page Links
The next thing I do is go find some high PR link brokers who are selling PR6 and above home page links.
I then spend the final 20% of what they gave me on these links. These links are usually monthly reoccurring.
I do not buy any more PR sites unless they are needed, so after the first month I keep 80% of the profits and the clients have stable rankings.
Step 5: Rank The Clients Uncompetitive Keywords
Remember this post? I use this exact method to then rank my clients smaller erroneous keywords.
Again, I am sure your shocked that I am not doing anything that complicated.
It may not sound as sexy as the last crazy method you read on some hippy SEO blog, but it just plain works.
Of Course There Is More To It!
In this method I use tactics like strategic link buying and building a high PR network. These two tactics to deserve a whole entire post of their own. (Which will be coming in the future)
(Also if you want to see my entire network building strategy, we covered it last week in Infinitum)
There are all sorts of tiny things you need master in this, and this post probably created even more questions!
But Your Missing The Point!
What I want you to take away from these two link building post this week is the CORES of good linkbuilding. I want you to see that at its CORE SEO is actually really simple.
Overcomplicated strategies, tiny details, and mental masturbation are not the key. Its is seeing the big picture, and understanding the core principle that make it up FIRST. Then, and only then should you start diving into all the tiny little details.
For example, I see people all the time completely ignoring one of the biggest cores of SEO, PR+Relevance, and instead getting stuck on something like spinning articles (or correcting my grammar on this blog…YOUR NOT ARE SPEND TIME WISELY)
Soooo Here Is The Big Thing
Takes this post and my last link building post. Go practice these simple basic, yet effective tactics. Start playing with high PR sites, get good at running simple link building, and more importantly UNDERSTAND the principles of SEO these tactics are based on.
Then once you get good at that, start nailing down the nitty gritty stuff like spinning, getting sneaky white hat links, and correcting my grammar =)
Till next time,
Got Questions or Have Ideas For A Post?
Hit me up in the comment section, I read EVERY single comment you post =)
Hey guys Becker here…
So I noticed one thing you were REALLY interested in on the last episode of SourceTV
So I naturally assumed you might like a post on it. Without further adue
Beckers Ultimate Guide Of Biblical Monetization Methods
Monetization! Yeeeeehaawwww…Soooo exciting!
Look ….I realize monetizing your website is not the sexiest topic in internet marketing. Everyone wants to hear about some secret magic backlinks or a way to rank in 24 hours (which I have done here, here, and here if it interests you)
However I want you to focus EXTRA hard on this because monetization is THE most important skill a SEO marketer (or any kind of marketer) can have.
Yes you heard me right. If you master getting people to click, buy, or opt in to what you want online you can literally make gold out of toilet paper.
When you are a monetization wiz kid you can
- Make 5x, 10x, or even 100x more money off of the same traffic you already have
- Excel in virtually any niche
- Turn toilet paper traffic into gold
I cannot stress this enough. When you master monetization the amount of traffic you have to generate to make a serious income plummets and the amount of money you make from that traffic sky rockets.
At the end of the day, you are also reading this blog for one and only one reason…Because you want more money (and you enjoy the immature use of cat pictures as marketing teaching tools)
So with that being said, the easiest way to make more money is to learn how to get people to bend to your will online.
Monetization Is Like Star Wars
Just like Jedis, monetization has many different skill levels. These can range from the smelly 12 year old Padwan (random adsense) to a lean mean Jedi Master Obi Wan Kenobi (funnels and product creation)
In this article I am going to show you a ton of ways to monetize your sites from simple to complicated. More importantly I am going to explain to you the marketing mindset that is going on behind these strategies so that you understand WHY you are doing it.
Before I get into it though, I want to stress one thing. Always, always, always be working on moving towards becoming a “total” marketer. By this I mean, not just settling for the simple crap.
Why? Because at the end of the day, the farther you get away from things like Adsense or “stupid” monetization the more profit you will bring in and the more stable your income will become.
So, young padawan lets dive into this (I am also going to use a ton of Star Wars references to make this article more fun to write)
Method 1 : Adsense (Padawan)
Now look…I know I make fun of people that use Adsense and call it stupid a lot…and that is because well..it is stupid.
But it has its place, especially if you are in a high traffic niche and are very inexperienced with monetizing. It also great for a super beginner marketer.
Why I Hate Adsense
I don’t hate Adsense as a monetization method. Its frankly not THAT bad.
What I hate is the stupidity it leads marketers too. I have seen dozens of marketers own sites that could make thousands every month if monetized right, but only make hundreds because the marketer has not surpassed the “copy and paste” training wheels of Adsense.
This leads marketers to create hundreds of sites that make $1-$5 a day because they never evolve from Adsense. This results in a business strategy that is based around making spammy crap low earning websites. The problem with this is that the sites almost ALWAYS get banned in the long run.
I have mutliple friends who got to $50-$100 a day doing this, and now make zero day because their sites were always garbage. The worst part though, is that they NEVER learned how to properly market since they never took of the training wheels, so they are all the way back at square one.
In short, trying to become a online tycoon with Adsense is like trying to win the tour le france with a tricycle. Its possible (if you peddle and work like hell) but its not optimal.
When To Use Adsense (Its not always a bad idea)
Adsense is best used when you have a large amount of un targeted traffic (which is not always easy to get with SEO). The reason for this is because you are not likely to get a ton of conversions off the traffic since it is not buyer oriented.
An example of this would be traffic from the keyword “big bang theory cast” (90k exact matches) that I covered in my last post. The traffic itself is not worth a ton, but if you can generate enough of it you can make pretty steady income.
For example, lets imagine we got about 30k people from that search. At a 5% click through rate (which is decent if you set up your Adsense right) and a .25-.35 earnings per click you net about $450 a month passively. (This is all guestimated by the way. This can go up or down)
Not horrible..But not great either. I will explain how I would monetize this traffic a bit later
Adsense is not very effective unless you have a good amount of traffic. Even then, you got to remember Google is going to take a most of the money earned by clicks. You are also at their ridiculous whims and they can ban you at any time.
I personally prefer to make more than $5 bucks a day from websites so I use other methods.
Method 2: Amazon (Jedi Apprentice)
Amazon is…okay. Its not great, but you can again use it to easily monetize your site. It is better than Adsense because you have a tad bit more control.
How It Works
Bascially, a person comes to your site and you link them to Amazon. You get 8% commission on everything they purchase (including stuff you did not even link them to)
So if you link someone to a toothbrush, and they then buy $300 deluxe Furby, you get credit for that too.
When To Use Amazon
At the most base level, you can use Amazon when people come to your site looking for a product. Lets imagine you are the 10,000th person to make site reviewing coffee makers or blenders. You can then easily link to these products at the end of a review.
This works REALLY well when you target “new niche keywords” which I explain in this episode of SourceTV. This is because you can hop to the top of Google whenever a new product comes out in your niche and monetize instantly.
On A Deeper Level
If your smart, you realize when you shoot someone to Amazon for a coffee maker you will make a whopping 3 bucks. However, if you shoot someone to amazon and they buy a hot tub you can earn hundreds from a single referral. So it pays to operate in high ticket niches.
If your even smarter you also know that if you target people in expensive hobby niche (guitars) you can refer people for lower cost items in the niche (guitar picks). The benefit is you will also get credit if they buy the upper level items in the niche (a guitar). So it pays to refer people based not by the product, but the overall niche.
Finally, if your a freaking wiz kid you will realize that if you get a ton of people on a email list and CONSTANTLY send them to Amazon for stuff, you will get credit for many of their unrelated purchases people constantly make on Amazon. By simply getting your tracking cookie on as many people as possible you will make “random sales money”
If you are smart you can REALLY bank with Amazon. Many sites have similar affiliate programs, like musicianfriend.com. By using the expensive hobby method I am easily able to monetize a guitar site I own (will be revealing soon).
However, if you are not smart Amazon will be virtually useless. Pay attention to the deeper levels I mentioned above and you can make a killing.
Method 3: CPA and Affiliate Marketing (Jedi)
CPA and Affiliate marketing can be EXTREMELY lucrative. Unfortunately, it is much much harder to pull off than Amazon or Adsense.
Why Most SEOs Fail At Affiliate Marketing
The reason why most SEO barely ever create sales is because they have no idea how to pre sell a product.
Seriously, go on 99% of SEOs websites and you will a bunch of random articles suggesting a product. Or better yet people will just spam banners all over their page.
The reason this does not work is because it is the equivalent to putting a picture of a product on your shirt, then running up and down a busy street waiving your arms and yelling “OMG BUY THIS, ITS REALLY GOOD”
This type of marketing does not work because
1. People don’t know what the hell it is
2. They don’t know why they need it
3. They don’t trust you because you (and your site) look stupid
4. There is no buyer interest created.
Sure, some SEOs still make money despite of this because they rank for a super targeted keyword.
If you rank first for “cure acne book” and promote an acne book you will make sales regardless of how big of a idiot you are.
1) You will make 1/10th of the money you could with smart marketing
2) you cant always rely on getting that type of traffic.
How To Succeed With Affiliate Marketing
You ever walk into a liquor store and see some pretty lady offering free sample shots?
Everything looks good and this creates interest. (Similar to a good looking website)
You then try out the free shot as the lady then tells you why it is so good, and why you should buy it now at the special price.
You now understand what it is your getting , have allowed yourself to be sold to by the lady (aka a good looking site) and now know you need to act now to get it.
Boom…You just bought some random bottle of liqour.
This is how an SEO marketer is suppost to sell an affiliate product. People will land on your site “generally” looking for something. You must then
- Create interest and trust (having a site that looks like dog doo does not help this)
- Make the person understand the product and why it will help them
- Then encourage them to act after creating interest
When To Use Affiliate Marketing
It is best to use affiliate marketing when you are ranking in a related niche. The more on par your product is with “intent” and “specificness” of the product the better.
For example if your keyword is “How to cure a black head on my nose over night” and your book is “5 Easy Ways To Cure Black Heads On Your Nose Over Night” your gonna make sales pretty easily.
However, if you keyword is “Black Heads On Face” (no intent and not to specific) your going to have to pitch your product more.
For CPA Offers
CPA offers range from email submits, to full form fill outs. The same process above applies to these.
Affiliate marketing is only as effective as the marketer using it. SEO is not just about getting traffic….Its about converting traffic (something too many marketers ignore)
I’ve seen good conversion marketers convert weight loss products on sites about celebrity gossip and other totally random traffic. If you can get good at selling to people online, you can just do disgusting things with affliate marketing.
However, if you want to be lazy this probably won’t be for you. This is because
A) The good high converting keywords will be taken by hard working SEOs
B) You will never convert traffic anyways
Keep that in mind. The more you evolve as a marketer the more you will be able to sell
Master Methods (Jedi Master Deluxe)
Below are a list of methods that I consider the pinnacles of moentization. These are by far the most effective, profitable, and creative ways to get your traffic to pay your rent.
Email List Building
A stupid person finds a goose and kills it for food. A smart person finds a goose, raises it with care and eats the eggs for life.
Stupid metaphor aside, if you are not building email list you are living on a very short term, static income.
Why short term?
I hate to be the bearer of bad news but just because you have traffic now, does not mean you will have traffic a month from now.
Lets say you capture 200 emails and those earn you about $200 a month in income from them.
What if next month you capture 200 more emails (400 in total)?
You will now make about $400 a month from the same amount of traffic. By the end of the year you will have 2400 emails ($2400 a month..without ever growing your site)
How Email Marketing Works
Basically, you collect a ton of emails in a niche (lets imagine this niche is goat racing). You then mail these avid goat racers promotions for new goat helmets and goat running shoes. Since these people are interested in goat racing they will then buy what your promoting.
Cha ching, your making money by consistently promoting what they are interested in buying.
The Golden Rule Of Email Marketing
The reason why email marketing does not work for most marketers is because they never develop trust…Or even genuine interest. This is because they break the golden rule of permission marketing (great book)…Don’t treat those who let you market to them like shit!
You need to balance promotion with value or you will never have a long term list. I like to explain this with a metaphor.
The Smelly Mailbox Metaphor
Lets imagine one day you go to your mail box and there is a golden letter. You open the letter and there is $5 inside.
The next day you open your mail…There is another golden letter. You open it and there is $10 inside.
The next day you again open your mail box. There is another golden letter. You open it and this time it is filled with dog doo. You throw it away.
The very next day you receive another golden letter. You know it might be filled with dog doo…but it also might be filled with money. You take the risk and open it. There is another $10
For the rest of time this cycle repeats over and over. You accept that some letters will be full of crap, because most of the letters are full of value. The value outweighs the crap
In short…If you want to mail people crap (affiliate products or your own), make sure you also mail enough value to keep people interested. With that being said.The best selling mechanism in the ENTIRE world is trust and friendship. Earn that and you won’t even HAVE to market to people on your list to make money
Email marketing is something you NEED to be doing now.
Mimicking PPC Marketers
When you are monetizing a SEO site the BEST people to watch like hawks are paid traffic marketers. Why? Because they pay for traffic for one and only on reason. Because it converts!
Whenever I make a site with mass general traffic (aka the big bang theory cast niche) I don’t slap adsense on my site. Instead I keep a eye out for ads for affiliate products that I see on similar sites.
Because if you see a ad running a lot, it MUST be profitable and it MUST be converting.
Paid traffic affiliate marketers do not run unprofitable campaigns for long. They have to pay for their visitors (unlike you).
How To Take Whats Working And Copy It
Very simply..Instead of putting adsense on my sites I will visits sites in a niche similar to mine. If you want to get really down and dirty you can compare the demographics of top sites for your search in Quantcast.
Then look for ads for affiliate products. You will probably recognize a few that keep showing up everywhere. This is because they convert! (They would not be there if they didn’t).
Then simply copy and paste the banner to your site with your own affiliate link.
Congrats you now have a well crafted, traffic optimized ad on your site that will convert. (PPC marketers steal eachothers ads ALL the time…Don’t feel bad)
Taking It One Step Further
One thing you should also pay attention to is the funnels paid traffic marketers create. Actually, you should pay attention to and copy EVERYTHING paid traffic marketers do.
One of the most helpful things you can do to improve your monetization is pick up paid traffic courses. When people put their money on the line for traffic (something most SEOs avoid at all costs), they will develope some very creative ways to convert it.
In fact if you want to REALLY make truck loads of cash you should pay attention to sales page writers, conversion based website designers, and ads you see online. These are all made by every experienced marketers who are VERY good at making people take out their debit cards. Learn from them!
Product creation is a whole other beast in internet marketing and is pretty much a whole other genre of “make money online” than SEO.
However, when you combine product creation with SEO in a certain way it can be the results can be insane. I know a marketer who ranked for a few gold keywords, started building a list and now makes a solid 10k a month from a SINGLE website.
I repeat…SINGLE website. This is why smart product creation and awesome monetization is so FREAKING important. If you master them, the amount you can make from websites just sky rockets.
When To Use Product Creation
My 2 cents : As soon as possible. If you want to make a career out of internet marketing, one of the best ways to get yourself moving forward is product creation. Period
However, in terms of SEO there are times to use it and there are times to not.
The best times to create your own product in the SEO world are
- When there are zero good products to promote in your niche or they are to expensive to convert
- When you have built a big list from SEO and they are hungry for a product (launch time)
- When you have a niche people buy products in
This is also heavily dependent on the niche. For example if you keyword is “Big Bang Theory Cast”, then it is going to be hard to make a product. However if your keyword is “how to train my dog” then you could easily create something to sell to people.
Also you don’t have to be a marketing champion to make money from products online. I cannot tell you how many Clickbank products make millions, yet look like a small illiterate baboon created them. If they can do it so can you.
How To REALLY Bank From Product Creation
One of the most important lessons I could ever teach anyone about selling a product is it is ALL about reoccurring income. Instead of making a $40 book on teaching your dog not to make doo on the carpet, make a $10 a month video course program that is constantly added to.
The same reason as email marketing! Your income constantly stacks on itself due to the SEO traffic. If you get 10 subscription every month at $10, by the end of the year you will have 120 subscriptions that will earn you $1200 a month…almost passively…and all from a single site.
Making reocurring subscriptions is the easiest way to turn a small SEO site into a solid earner because of the income stacking going on.
Finally, one of the last, best and most rarely used methods to monetize a site is to sell leads. This is basically where you rank for something in relation to a business, and then you sell the business your traffic.
How It Works
Lets imagine you rank a site for the term “Dallas Chiropractor”. You then start receiving a lot of traffic that is looking for a chiropractor. You then call local chiropractors and offer to sell them traffic at 70% of what it costs per click on adwords.
Boom easy passive income. This is a fairly easy way to make money from real businesses. Don’t just focus on local searches though, you can easily rank for all sorts of business related terms and then directly sell the traffic to the businesses
So….in short, this is every way off the top of my head to monetize your website (explained in 3,400 words)
You don’t have to restrict yourself to adsense. Hopefully by now you have realized that their are MUCH more lucrative ways to make money (that also don’t require you to constantly get abused by Google)
Its An Art Form
With that being said, monetization is just as much of an art form as SEO. In fact, if you can craft websites and business plans that convert/sell products you probably will not even need SEO to make money. There are countless businesses who pay top dollar for people that can make websites sell and if you have this skill you can make money in ANY industry.
So…Like I always say…Stop being the brain dead SEO marketer, and start being the “total” marketer that uses SEO as one of many tools in your arsenal!
If you have any questions leave me a comment and I will do my best to answer them!