You are reading: Local SEO Guide

Get 50 Profitable SEO Niches
(Over 5k Per Sale)
With No Competition

 

Hi friend,

If your reading this  there is a 1/5 chance your going to die in the next 5 years

According to a recent study  done by FDAP if you have consumed any of the following

-Beats

-Oreo cookies

-Beef jerky

 

You have likely contracted a rare pathogen that accidentally triggers extremely sore feet.

Now while none of this is true, by now I likely have your full attention which is great because you are about to read one of the most useful SEO articles of your life

 

Local SEO? More Like Local Goldmine

On a serious note if your on this site you are probably into SEO. If you are into SEO you probably are really interested in money. Which is great because that is what this post is gonna be all about

Last I spoke with you I introduced you to what I like to call SEO multipliers. These are ways to drastically increase how quickly you start making money with SEO.

Perhaps the best of these is what is known as Local SEO.

 

What Is Local SEO?

Now local SEO is a very limiting name. I prefer to call it doing SEO for businesses, or Professional SEO. (Now you can say your a PRO SEO…High five). So before we get into this, just keep in mind we don’t have to stick to businesses in our local area.

In short, local SEO is where you find businesses that would benefit from better SEO rankings and then you get them to pay you for your help. Instead of doing SEO for yourself, you are doing SEO for someone else.

 

Why Would You Want To Do This?

First off the SECOND you get good at SEO the first thing you need to do is be hopping into local SEO. In fact you need to moving your SEO in the direction of a real business period…But more on that later.

 

WAIT! “What If I Am Bad At SEO?”

Congrats, your on the best SEO website on the web.

If your new heres our free beginners course.

If your a vet, check out all of my SEO case studies and strategies in our sidebar

 

 

Now why would you want to do this?

Because even if you are a SEO rockstar, it will take you a couple of months to reach a $150+ a day income.

On the flip side, once you get good at local SEO you can literally go from zero to 10k a month within a month realistically.

 

Its just to easy not to rock out doing local SEO

Now you have to realize that rankings your own websites can be just as profitable as doing local SEO…But it is NOT as explosive or easy to do.

I want you to see the true potential of this, and for you to do that you need to understand the biggest perks of local SEO

 

Perk #1 : You Are Paid Before You Rank

This right here is the main reason why you can build an income SO fast doing this.

In personal SEO you only get paid after your site is killing it. When you do local SEO your get paid the second you start working on a persons site.

This means if you get six $500-$1000 clients in a month, you are INSTANTLY at a full time income (Note all of this will be recurring). This is almost impossible to achieve so quickly with your own sites.

 

Perk #2: Less Competitive/Easier To Rank

First…There are some searches out there like Dallas Dentist, Austin Lawyer, Texas Credit Repair that are tough as hell to rank for.

However, when you first start out doing this you are likely going to get clients that want to rank for EASY keywords. These are keywords ANYONE can rank for, and your going to be getting paid very well to rank for them.

 

Perk #3: You Have A Budget

When you are doing work on your own sites, buying links comes straight out of your pocket.

When you do local SEO, you can spend money your clients are giving you to get results. This makes ranking extremely easy because you can use the raw power your budget allows you WITHOUT having to pay for it out of pocket.

On top of this, the tougher the search you are targeting the more you can charge. This means you can also afford to spend more on tough searches, allowing you easily rank for them as well.

 

Perk #4: Your Ranking Aged Quality Domains (Most of The Time)

One of the biggest challenges of ranking your own site is that you are trying to rank a brand new site that has no trust or authority. This means you cannot just slam the site to the top of Google and it’s going to take time to build trust.

In local SEO, most of the time your clients have 5 year old sites with content already on them. So not only are these sites 100% done, they also have trust with Google.

This means you can be way more direct and have very little chance of being penalized.

 

 

In Short…WHY ARE YOU NOT DOING THIS?

If your not doing this already…Boom wake up call

I am not telling you to drop all your current sites and just do this. I am telling that you can be doing this as well and making even more money.

 

“But How Do I Get Clients/Businesses On Board?”

Good question…In fact this is the number one barrier of entry for most people that get into local SEO

Lucky for you this is EXACTLY what we are going to focus on today. (Later this week I will show you how to get clients results)

So…without further adue…Lets hop into another Source Wave Omega Guide

 

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Source Wave Omega Guide

Omega

How To Get Local SEO Clients

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What Is A Source Wave Omega Guide?

If your a Source Wave virgin (how cute) , SEO Omega Guides are my attempt to make the ultimate resource on a topic of SEO. This is where I cover topics like keyword research, back linking  monetization in such detail that you will literally be an expert by the time you are done reading.

I also want to make it so that you will never have to look anywhere else for this info. One of the biggest issues I had when I first got started was that SEO info is never put in one place intelligently  making learning like a scavenger hunt.

The answer to this scavenger hunt? Source Wave Omega Guides.

 

So..Getting Clients

Hopefully by now you are pumped about getting into local SEO.

Now the hardest part of all this is getting people give you money to do their SEO. Actually…It is not hard at all IF you know how to do it.

 

Before I get into this though…I have a brief warning

First off, as you know only about 2% of people find success in internet marketing or SEO. I truly believe this is only because 2% of people put in the effort and hold themselves accountable + create their own ideas.

Today I am not going to give you a for dummies “step by step blueprint”, because frankly there is no step by step blueprint to success. The secret is to take other peoples ideas and make your own.

 

So today, I am not writing to the 98% of people that do not want to think. Today I am writing to you, the 2% who are going to have success and I am going to talk to you with the full expectation that you are an ambitious, clever intelligent person who does not constantly need their hand held.

In short, I am expecting to step up to the challenge and break out of your comfort zone. If that is not for you, then I am sorry but you likely fall in that 98% category.

Now lets get back into it!

 

Getting Clients Is Not Hard If You Do It Right

In my first month of local SEO, I literally made 5k in recurring income. Granted I am a talented guy, but you are too (right?).

Getting local clients is not hard IF you understand the 4 steps to getting them. These are

 

-Know how to locate the best potential clients

-Getting them on the phone

-Telling them what they need to hear

-Understanding how to close a deal

 

None of steps above are hard, and most businesses KNOW they need to be marketing themselves online. You simply need to follow the 4 steps I am about to give you and you WILL eventually hit success with this.

 

Step 1: Knowing How To Locate The Best Clients

Locating clients is easy if you know where to look

Locating clients is easy if you know where to look

First off there are a few requirements we will need a client to fall under

 

A) Has a high price per customer

We need this because most of the time we are not going to be targeting high traffic searches. Because of this we need the average customer the business gets to be fairly high priced, this will make it much easier to justify our price

For example

If you do SEO for a local hot dog stand and only get 100 people to their website, they will not make much money. This is because at a conversion rate of 5% they will have only made about 5 hot dog sales. This will net them a whopping $20 and not cover the cost of your service.

BUT

If you do SEO for a local dermatologist and get 100 people to their website, they will make a truckload. On average a dermatologist can make anywhere from $200-$1000 per customer. So at a 5% conversion rate they will get about 5 customers. This will realistically result in 2k+ in sales. This easily justifies you charging 1k per month for your service

See how that works?

 

B) They Cannot Already Be Ranking Well In Google

We want to find clients that are ranking poorly in Google. Chances are if the business is on the front page then they already have an SEO working on them.

Obviously, check a businesses ranking for “common sense” terms they would want to rank for before calling them.

 

How To Find Them

The easiest way to find potential clients is to do a quick Google search. Simply go to Google and type in businesses+a local area

 

For example

-Plano Architect

-Green Falls Dentist

-Dallas Sleep Center

-Arlington Chiropractor

-Orlando Construction

 

Then go back to page 2+ in Google. Go to each website and record their phone numbers. You now have a list of potential clients who need your help.

 

A Quick Bonus Tip : Target Small Towns and Suburbs

When you first get started do not target city wide searches (Ex: Dallas Dentist, Chicago Lawyer). These are usually tough and your gonna be in competition with SEO agencies. Keep in mind you CAN do far better SEO than them, its just theres way more business competition in these areas

Instead target medium sized towns and outlying suburbs of cities. These areas have FAR FAR less competition, are easy to rank for, and are far more likely to hire you.

 

Quick Bonus Tip #2 : Network Your Butt Off

In every major area there are hundreds of business owners who are constantly networking. There are tons of events you can attend and networking business groups you can join. Seriously just do a few quick Google searches.

If your truly ambitious go to these events, better yet speak at them and help business owners understand why internet marketing is so essential. I have made over $10,000 in clients from just speaking at one business networking event.

Is networking, speaking, and teaching up everyone alley? No…But neither is making a truck load of money online. Decide what type of person you want to be. Become a local leader in your industry and you will NEVER have trouble finding clients.

 

Step 2: Getting Them On The Phone

If you do not know, the owner or “decision maker” of a business rarely answers phone calls. They either have a secretary or an employee do this. These are called “gatekeepers” and their job is to decide who gets to talk to the boss. If your selling something they will often “screen” you out.

Because of this it can actually be a huge challenge to get the person your selling too on the phone. Keep my quick tip above about suburbs in mind. The bigger the area the business is in, the more likely they are marketed to constantly and the less likely they will be to take your call.

Now, there are various ways to get these people on the phone. They range from just asking for them (will work in smaller areas) to down right trickery (almost needed in large areas). Lets go over the basics first

 

Basic Ways To Get To The Decision Maker

If your calling in smaller areas, sometimes asking in a way that does not annoy people is all you need.

 

Now the way most sales men call is like

“Hello, my name is captain salesman and I work for The Best Ever SEO Service. I am a sales man and was wondering if you have time to talk about our marketing service”

 

This will get you instantly ignored. Not so much that your doing anything wrong, it’s just we are literally socially conditioned to hang up the phone when a telemarketer calls us….So rule #1: don’t sound like a telemarketer.

 

What you want to do is casually sound like the perfect solution for their business. What I do is explain that I specialize in marketing for whatever profession I am calling, and was wondering if I can talk the person that makes marketing decisions.

 

For example

“Hey my name is Alex. I realize your probably pretty busy so just give me two seconds. I do marketing for dentist, and wanted to see if I could talk to who is in charge of your marketing a little bit later today or tomorrow?”

And that is it.

 

Two things to take away is how I say “just give me 2 seconds” and “can I talk to someone later today or tomorrow”

The first thing strangers think about when you talk to them is when your going to STOP talking to them. I literally tell them I will stop talking to them in 2 seconds, so that they can relax and assume I will ONLY take up two figurative seconds of their time. The moment someone thinks they will have to devote a lot of time to you they will find a way to flee.

On top of that, the decision maker will usually be busy, there for your not going to get through to them right away and if you try to you will get dismissed. Instead ask for a good time to call back so that you can be a welcome interruption later in the day.

 

If your just starting out stick to that. You WILL get turned away fairly often, but remember you only need 6 clients to be at a full time income. Even if you have a super low 5% conversion rate you are ONLY 100 calls away from being financially free.

 

 

Evil Ways To Get The Decision Maker On The Phone

Now, there are a bit more manipulate ways to get past the gate keepers and get the owner on the phone. Lucky for you I made an entire course on it back in the day.

If you like our FB fan page below it is all yours for free. (If you have already liked us, just pick it up off our fan page wall)

 

 

I would explain this here, but I literally wrote a BOOK on it which you can download above.

 

Now that you know how to get them on the phone, lets move onto actually talking to them

 

Step 3: Telling Them What They Need To Hear

First off, this is where 90% of people mess up. Just because you know how beneficial SEO would be for their business does not mean they do.

In fact, most people you talk to won’t even know what SEO is. They do not even care to be honest.

 

All…And I mean all business owners care about is results and getting an ROI + a few other things.

Before you sell to anyone you need to understand their problems and what they care about. If you can highlight what they care about and aggravate their problems you will have their attention. Here is what most business owners think about

 

What They Care About

- Making more money

-Getting more exposure

-Being easier to find

- Making a safe investment with an ROI

 

What Their Problems Are

- Their competitors being ahead of them

- Falling behind and becoming obsolete

- Losing their ability to be a long term business

- Being hard to find and losing money because of it

 

Notice how ranking higher in Google is no where in either of those. Neither is having good backlinks or having effective SEO. When we talk to them we MUST smother them with their “cares” and “problems” when we sell to them and not the technical side of what we do

 

How To Smother Business Owners With Cares and Problems

When I talk to a business owner I do not sell them at all. I frankly make them very upset, worried, and excited to have found a solution. This is because I stick to their cares and problems.

For example if I get a business owner on the phone.

 

“Hey my name is Alex. I work around the local area, and when searching for your profession online I noticed it is really hard to find you. With that being said your competitors A,B,C (look at whose ranking well) are all showing up highly everywhere I look and probably making a killing because of it”

 

Look what I just highlighted their. Their competitors are out doing them (problem) and making money they could be making (care). I do not mention SEO at all, I mention their huge problem and the money they are losing. Then after they respond I will throw in something like.

 

“Well, if you want I specialize in helping your type of profession get more exposure in searches. Basically, you jump on with me, I make you 10x easier to find online and you get more paying customers because of it”

 

Again I am not forcefully selling. I say “if you want” and mentioning I specialize in their profession (aka I am perfect for them). I then highlight what they care about “being found” and “getting more customers”. I am basically saying, “If you want I can fix your problems and get you what you care about”

Then after that I will say

 

“I know your busy right now, but if your interested I would love to go over some of my past results with similar businesses and show you what I can do for you”

 

Remember, the person is likely busy AND is not going to buy from you over the phone. These two things work against you. Counter them by offering another time to “close the deal”.

Also look at what I am saying “I am willing to show you that this is a sound investment before you buy“. So far we have agitated their problems, provided them a solution and highlighted everything they care about. They would have to be insane not to want to speak with you further.

At this point simply schedule a in person or over the phone meeting. It is now time to “close the deal”

 

Step 4: Closing The Deal

When I first got into this I would mostly do in person meetings. Now many of my clients are all over the nation so I cannot do this. I usually meet via skype, or gotomeeting. I do the same thing that I would do in the in person meeting though.

Here is exactly what I do

 

Step 1: Search For Them In Google and Show Them Their Awful Ranking

I do this to ,again , make them realize where they are suffering. Most of the time they are not even aware of this.

I then physically show them the first page of Google and say I can get you here. This makes them understand what SEO is and what I do.

 

Step 2: Bring Up The Keyword Tool and Show Them The Traffic They Are Losing

Very simply, I bring up the keyword tool and show them the search volumes for relevant local searches (Keep it on broad). I then ask them for the amount they make per customer. Usually its around $200-$2000 dollars.

 

Step 3: Compare How Much They Could Be Making On A “Bad Day”

I then give them a low end estimate of how much they could profit. For example I will say

 

“Look 2,000 people search for your business in this area per month…If we can get even 5% of those people to your site and convert them at 5% then you will make $2,000 a month off of us. By the way these are my super low end bad day estimates. Most Google traffic converts much higher and we can likely get more than 5% of these people.”

 

What this does is make them realize how much money they are missing out on and gets them excited. After all, this is the LOW end estimates. It also justifies my fee that I will pitch at the end.

 

Step 4: Walk Them Through Results

If your anywhere decent at SEO, you need to be tracking your current rankings. Then use the results you have gotten yourself as case studies to present them.

On top of this, if you want to really blow them away, buy a few exact match domains for local areas (For example arlingtonchiropractor.com). Rank these sites in about a week and track it all.

Boom you now have undeniable proof that

A)They will make money back

B)You consistently work.

Not only are they in a position to make money, but you are a safe investment.

 

Step 5: Mention Your Price

My price starting off was $500 to $1000 a month. (I now charge quite a bit more and deal with national clients)

If your just starting out, go for around $500. This is pretty cheap, but your goal right now is to build a solid testimonial base from your first clients. Get them on board, get them results, and get a testimonial from them.

Then after that ONLY charge $1000+ a month. Always compare your final price to how much they could be making. You need to be selling a $100 bill for $20 in their eyes

 

Step 6: Counter Objections

At this point the person will either be all in OR will have some questions. You need to be able to answer these. Here are a few of the most common ones

 

Will you need access to my site?

Yes, we need this to optimize it for Google searches. We will not be making any large changes to it, just moving a few words around.

 

How long till I see results

If you follow the SEO I have given you on Source Wave, then you can get them results in 1 month. I will also be getting into the results part of this later this week.

 

Is this safe, will my business get in trouble

Yes this is totally legal and the way I do this is 100% safe

 

How do you make my site rank in Google

The secret is to go change a few words on your site and optimize the files so that it’s a perfect match for the searches you need. Then we got to authoritative websites and build links to your site. This builds trust in Google and makes your site look good. This results in higher rankings. (Remember your client has no clue what SEO is, keep it as “for dummies” as possible

 

Is there a contract and can I cancel

I personally give them the first month without contract because I know they will get results. I also let them know they will lose rankings if they cancel (I use high Pr sites that I can remove links from).

I do this because it make them feel safer about coming on and its easier to sell them a 6 month contract after they see results

 

Step #7: Close The Deal

At this point offer them the chance to join. Also, give them a 10% discount if you can get it all handled today. This pushes them to join then and there.

Now you usually will need to take a check because most business owners are unfamiliar with paypal. Here are a few things to help this go smoother

 

-Get your assumed business name and open a business bank account. This way you can get checks written to your businesses name (looks 100x more professional)

 

-Get legal contract set up. I simply borrowed mine from another SEO buddy of mine. You will have to figure this out on your own

 

-Have a customer support email and phone number so they can reach you.

 

 

Quick Bonus Tip

What I like to do sometimes if they are still on the fence is offer them a free demo ranking.

To do this I will rank their website for a super low competition search like “(their profession) + (area code they are in). These usually only require mimimal on page SEO and a few back links.

Then I report this back to them and this usually will close the deal.

 

Boom You Have A Client

clap

Congratulations, you have now convinced someone to pay your bills in return for SEO.

Now if you can get them results you will have a nice income stream for quite some time, maybe even years…But that create an even bigger question

 

How Are You Going To Get Results?

Heck how do you even go about providing this service??

Well check back here in a few days because I am going to be adding how I go about getting clients results.

 

See you then!

-Becker

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Comments

"Local SEO Guide" has 90 Comments

  1. April 8, 2013

    Hi Becker

    Love the quality info you pass on to us budding seoer’s. Just a quick question I have been seeing a lot advertising for the Backlink Beast software do have any thoughts on it? I would appreciate to hear what you think. Is it just another junk software that’s hear for a short time and not a long time?
    Cheers
    Warren

  2. Becker
    April 8, 2013

    I checked it out. Senuke is still 100x better

  3. Aldin
    April 8, 2013

    great stuff as always Becker, can’t wait for the next guide “how to get the results”

    thanx

  4. April 8, 2013

    I like using a Google Plus Post myself,… whenever I am Having difficulty getting one of my videos ranked I go to Share underneath the video and make a post about it,..instant 1st page ranking!

  5. Becker
    April 8, 2013

    =)

  6. April 8, 2013

    Love your savvy SEO wisdom and skill set. Can’t wait to implement your strategies in order to produce my own INSANE results!

    Keep it coming…:)

  7. Damien
    April 8, 2013

    It facinates me that you can still actually come out with a post that is more informative than your last, is there no end to your knowledge?

    Just got my first client about a week ago, shes a friend of a friend but shes already ranking for the keyword terms I have worked on for her and thinks the sun shines from my behind, and its all info I got from you so thank you very much for getting me my first pay cheque in seo, you rock dude :)

  8. April 8, 2013

    Thanks for the great approach, Alex! Focusing on the customer and his problems/desires is the way to go.

  9. Becker
    April 8, 2013

    Glad I could help andrew!

  10. Becker
    April 8, 2013

    Haha gland I could help damien!

  11. April 8, 2013

    Hey, that’s interesting that you rate SEOnuke way above Backlink Beast.

    What about Magic Submitter?

    I like this post am I’m going to act on it, as I have done with your advice on targeting agencies. I’m getting results too.

  12. Becker
    April 8, 2013

    Senuke is amazing. I read up a bit on backlink beast and its just a watered down version of nuke.

    There is nothing nuke cannot do at the moment. The only thing a tool could one up it on is

    -Ease of use (nothing is as easy as nuke)
    -Audio and file download site submission

    Heck I can even run a blog network from nuke. Its damn handy

  13. April 8, 2013

    I’ve read so much on local seo and saw all that courses being promoted on the WF and i always thought something like… oh no i do not want to do all these uncomfortable selling process over the phone. But now i just think: What is the problem ? Just sit down and call 50 businesses in one day and you will probably get the results you want, if you work your ass off and get over that uncomfortable feeling of anxiety and insecurity… that is just a huge opportunity for growth and is probably a very fun thing to do, especially the way you explain to do it. I will meet with my friend Arthur next week and we will definitely give this whole strategy a shot, by being the sweet talker ;-) Let’s be the 2% guys. Thanks Alex for being such an inspiration and delivering hugh amounts of value all the time. I’m hooked! Good Look for all of you. Stop sitting around there procrastinating and doing nothing! At the end, it always takes a lot of hard work to actually start seeing REAL results. Let’s make it happen!

  14. Becker
    April 8, 2013

    Great comment Roman, be the 2%!

  15. Gabriel
    April 9, 2013

    Hey awesome material! I read through your SweetTalker guide and I really liked the part about telling businesses your “accidentally” worked on their websites and then ranking them for some small keyword. However, in the guide you didn’t say how you ranked them without doing any on page seo.

    Do you have a strategy to do this since you can’t do anything to their on page seo?

    Thanks

  16. Becker
    April 9, 2013

    Hey Gabriel check out the linking strategies in the sidebar

  17. April 9, 2013

    Another awesome post, they’re just a joy to read lol. Just wanted to add my 2 cents. I tested Backlinks Beast and have to say it sucks balls. Not to say anything bad about another product in public but; it’s comical how they are charging the same as Ultimate Demon among others with their obsolete technology.

  18. Matt Stack
    April 9, 2013

    I wanted to add to the part about ideal clients. Services with short selling cycles and emergency type services are more ideal for local clients. I.E. emergency plumbing, emergency vets, emergency dentists. Another final factor that can be helpful is services that are covered by insurance, as it will make the customer less price sensitive.

  19. April 9, 2013

    very interesting idea. get local. I am working on your suggestion in half million product and looking forward to add this in the menu :)

  20. April 9, 2013

    Becker;
    Good post and I appreciate you approach to winning over a client. Not sure if I understood about buying a domain and getting it ranking to show a potential client how I could help get them ranking.

    Just wondering, I’ve been hitting the pavement locally trying to win a client or three. Because I’m new at the SEO thing they want to see examples of my work. You know, other sites and clients that I have helped. Well I don’t have any yet. So how did you win your first few clients when you were just starting out?

    Thanks again, looking forward to the continuing story.

  21. April 9, 2013

    Hey Becker,

    Great article on getting clients. BTW, I’m reading through your “Sweet Talker” ebook currently. Some good information in there.

    I agree that it is best, when getting clients, to speak to their “pain” or as you have put it, their “problem” and “care”. Too many times we make the same mistake and start talking “techno” jargon and that throws the whole thing in a spin.

    Another great way to get clients that I have used successfully, using the same principles you speak about in this article, is to send the prospective client a video going through their “problem” (not being found, competitors beating them, etc.) and how you can solve what they “care” about (making more money, ROI, etc.).

    It’s a good way for someone new or semi-new to get comfortable with reaching a business and then closing a deal. I just landed a new client doing this exact thing, so hope it will help someone here.

    Keep the good info. coming.

    Patrick

  22. April 9, 2013

    Stanley,

    At the end of the article, Becker stated this:

    “What I like to do sometimes if they are still on the fence is offer them a free demo ranking.

    To do this I will rank their website for a super low competition search like “(their profession) + (area code they are in). These usually only require mimimal on page SEO and a few back links.

    Then I report this back to them and this usually will close the deal.”

    In your case, they ARE on the fence because they are asking you for examples. So use this to prove it to them.

    You can also take an Exact Match Domain (EMD) and rank it for a term, i.e. [small town] dentist and then when you are prospecting, show them right on Google that your site is on the first page.

    Hope that helps.

    Patrick

  23. April 9, 2013

    Because of info I learned from you Becker I got up the confidence to get my first local client just over 6 months ago (an acquaintance). Turned out he had several agents around the globe who needed ecommerce websites and local SEO. So I bit off more than I could chew and chewed like crazy. What a learning curve! Well less than a month after the websites were each launched they are on page one of chosen keywords.

    I’m not earning huge amounts yet (less than $1K a month), but what this experience has given me is totally invaluable… I CAN DO THIS! I can replicate what you have taught and get results. This is the foundation I needed. Now it’s up and away to that $500K Lifestyle one business at a time!

    And frankly Becker if an almost 60 busy, busy grandmother can do this – anyone can!

    Thank you!

    (From the President of the Alex Becker Fan Club)

  24. April 9, 2013

    Love this post, Alex! I’ve been working entirely on local SEO for around 6 years and provided you pick the right niches, there’s a lot of money to be made for a good SEO and their clients.

    The biggest thing that I’ve found here is client retention. Regular contact with the client and easy-to-understand stats showing the value in your work will keep clients for the lon-term.

    $1000+ per month over three years is $36,000+ so it’s really worth keeping those people very happy!

  25. Becker
    April 9, 2013

    Hahaha thanks so much Susannah we need to get an official fan club going

  26. April 9, 2013

    Great stuff Becker.
    Appreciate it and keep the good content rolling!

  27. Gabriel
    April 9, 2013

    Wow that was a awesome read, I like how you broke down tiered linking! So just follow the strategy and ignore the fact that you can’t modify their website for proper keywords? (sorry if I’m being annoying and missing something important here haha)

  28. April 9, 2013

    Hey Alex,
    Great stuff, as usual.
    Got one problem though. I am rebuilding a friends site as a demo to see what I could do and this time I was able to put his site on to wordpress. What happens when you have a client with a real site? Do I need to learn html? Or can the on page stuff be outsourced?
    All your stuff is great. It is really getting me places I have never been. Thanks again.

  29. Djax
    April 9, 2013

    Hey Becker,

    What do you do about Google places? I find that to be a bitch with local searches..

    Do you try to out rank the Place’s pages, if so is it any harder? Or not really even worry about them as they aren’t really the ‘organic’ search results?

  30. matt
    April 9, 2013

    Stephen, can you explain that google plus trick better. Are you saying to go to youtube and click share and then write a comment while you are logged into google plus?

  31. April 9, 2013

    Wow this post was worth the wait. Really looking forward to the next part!

    I have one problem though. How do you actually do the changes to the client´s site (html-site)? Is it an html-file on their hosting service?

  32. WarrenC
    April 9, 2013

    Hi. As Djax asked above, I’d also be interested in your thoughts about Google Places. Google Places comes up for just about every local-related search and it dominates page 1. The usual Warrior Forum WSO response to that is, “We ignore it. We’re just promising them an organic result. Now buy my piece of crap WSO.” We all know that’s rubbish. Even if you rank a client organically on the first page, sitting under a huge chunk of Google Places results, they’ll be lucky if they get one visitor a month, and they’ll soon dump you.

    So would like to hear your thoughts on that, as it’s always been the thing that’s made me double-think getting into local SEO.

  33. claude
    April 9, 2013

    Great post Becker, it really inspired me. But you know I’m an action taker and a beast at following through. So I will do this.

    I tried starting a local seo business but had a lot of other projects and let it fall by the way side but I’m what you consider a more intermediate geting closer to advance seo.

    I have ranked my own sites and have an excellent understanding of seo… You’re open my eyes for sure.

  34. April 9, 2013

    Becker is the man hands down!

  35. April 9, 2013

    Hi Becker,

    As you mentioned your starting price was $500-$1000 a month. May I know how many keywords will you be ranking for them?

  36. Mareks
    April 9, 2013

    Hey Becker.
    I have some questions for you !

    1. About the business account :
    The thing is I’m only 17 years old and I think I can’t even do it, I don’t now how to pay for electricity bill :D

    2.What wouldn’t have born in a English speaking country, and you wouldn’t be able to talk so good.
    Yes, I can speak and write in English, but to talk about things like Business and sound professional ? I don’t think so.

    Anyway, looking forward to the next post.
    Thanks Becker again, one of the favorite blogs for me :)

    P.S Anyway are you on BHW ? I think you are.

  37. April 9, 2013

    I have been using the same tactic that Patrick Whitson described. I make a screen cast video of me pointing out “problem areas” of a prospect’s site with an emphasis on why their competitors are beating them. Then I upload to my YouTube channel, change the video to unlisted, and email them the link.

    I have landed 3 SEO clients in the last 2 weeks using this method alone.

    The beauty is that I don’t cold call. They call me after watching the video. It’s a whole different psychology when they call you!

  38. April 9, 2013

    I wonder where do you find time to make SEO (for you and your clients) if you keep writing these wonderful posts. Thanks Becker.

  39. April 9, 2013

    Lol….Burger King got my attention more than the warning sign. Thanks for the awesome post.

    I only have one question Becker. Does this mean fast food restaurants are awesome for newbie SEOs?

  40. April 9, 2013

    I’m glad to see you’re back to making posts though that’s cool

  41. Matt
    April 9, 2013

    Alex,

    Great job on all of your posts, especially with helping on local SEO. Also, I appreciate your more “white hat” use of software like Nuke & Ultimate Demon on your previous videos.

    Two quick questions regarding getting high-PR links for local clients’ organic SEO efforts:

    1) If someone has credits through a service like Automatic Backlinks, verifying that the actual inner pages where the link appears has PR 4 (or higher) and a MozRank of 3 (or higher), do you feel comfortable using such a service to help a client’s main site? Or would you be more comfortable using such a service to promote a local client’s “next best” property like the company LinkedIn page or YouTube channel?

    2) For any web page which has the high-PR and meets your standards of comfort to warrant putting a link to the client’s main website, do you still mix up the anchor text? Or do you prefer to put the “click here” and keyword synonyms even on these high-PR pages as well?

    Many thanks for your thoughts and keep up the great work with your posts.

    Matt

  42. April 10, 2013

    Long read but lots of good information. Thanks. There are many ways of doing SEO and somethings work better for some people and another way works good for someone else. You just have to find what system works best for you.

  43. April 10, 2013

    Hi

    I liked your fan page a time ago and went to download the guide at the end of step 2 above, where you talk about Evil Ways To Get The Decision Maker On The Phone, and could not find it anywhere in your wall. Is there any direct ink?

  44. April 10, 2013

    Hi Bear!
    I make all my ‘real’ sites on wordpress and I don’t know a scrap of html. Picking good themes is the key.
    The on page stuff is the easiest part of building your website and I don’t outsource that… yet. Just follow the list of what has to be on each page (you’ll find that somewhere in Becker’s articles).
    If I can do it… you can too!!

    Cheers!

  45. April 10, 2013

    You’ve come a long way from Hamsters With Laser Guns.com

  46. April 10, 2013

    Great Post Alex

    Can’t wait for the “Heck how do you even go about providing this service?? ” Post

    Thanks

  47. April 10, 2013

    Yeah trust you to say that Becker… :)

    Thanks for yet another awesome post. As you already know (but others don’t) you helped me get a few locals, and currently ranking them for keywords. Can’t thank you enough.
    Will be taking on cold calls soon as the work dies down a bit.

    You rock.

  48. April 10, 2013

    You don’t HAVE to do this, Becker provides many other examples of SEO you CAN do even if English isn’t your primary language. And you’re actually at an advantage if you can speak and write in another language as you can do non-English websites with ease and barely any competition… Go rank for some medical terms and weight loss products in your primary language…

  49. April 10, 2013

    1) next best, always… the less links pointing to a money site the better IMO.

    2) No use the good relevant anchor text for the High PR sites.

    But vary it within the page. 3-4 links on the High PR page eg. 1 link for “dog Training” 1 link an image 1 link “barking Labrador”.

    Use social links to drown out the anchor text with “click here” etc. Social links are pretty safe.

  50. April 10, 2013

    This is awesome. I’d love to look into local SEO. I’m going to keep checkiing in on this blog to find out new info you post. Just need to get confidence that I can rank keywords and some advice on getting the quality and whitehat links needed in order to rank local sites.

  51. Andrew
    April 11, 2013

    Hey Backer,

    Some good info, thanks. I have question.

    When all (all PUBLIC ) blog networks are gone, how do you backlinking your clients sites? (or you own sites).

    I saw your two vids where you share some fast SEO tactics but unfortunately these are outdated. So, how are you going to rank totally new site? If you can say something about tools you use or services? Or process?

    Hope I don’t ask for too much. Any info will be very helpful.

    Andrew

  52. April 12, 2013

    Pay someone on fiverr to create your video on youtube only after you have done your research on google. You can type in english so create the script for voice over and record the video yourself… easy work around. Go learn what you have to do to set up the business name an account. HINT youtube that ish…. not knowing how to pay a bill but knowing a great op when you see one. Winston Churchill frowns on it. I would tell my relatives to give me some insight on your more personal matters. They would more than love to help you Mareks. Please don’t let your age stop you. <<<< 30 typing from my XBOX 360

  53. Gregory Elfrink
    April 12, 2013

    Hey Becker,

    All of this looks pretty awesome. One concern I personally have though comes down to the On-Page optimization portion.

    When if their website isn’t built on wordpress or is something totally foreign to me? Just contact their site designer to change it or what?

    Good tips!

  54. Andrew
    April 12, 2013

    Becker,

    I don’t need the answers to my questions anymore. Got all I have been looking for from your other posts.

    You are really a smart guy mate! :)

    Thanks for providing that info. I’m your fan now.

    Andrew

  55. April 12, 2013

    Hey Becker

    As I mentioned in my other post I’ve just started going through your stuff – awesome content.

    [Sidenote - this connection came about after you did that webinar with Chad H., who I've been partnering with on a project. Anyway, enough of the name-dropping...]

    So, couple of questions for you not necessarily related to local SEO but I figured you’re more likely to be looking at your last post:

    - I have a semi-authority site in my but many of the major search terms in my niche are based on people in the niche with whom I do not have a relationship with (and don’t wish to). So should I just ignore those and go after other terms or try and use their names but bury pages of them within the site and give people a route from there?

    - I am revamping my site and wish to republish some of the older posts. Is this a good idea? If so, what’s the best way to handle incoming links to them?

    Cheers, Dude, appreciate all your help.

  56. Pam Hiti
    April 12, 2013

    Becker,

    I am trying to get the free evil client getting course but after I click like, I don’t get taken to the download area. Can I get that please?

    Pam

  57. Octy
    April 13, 2013

    A few questions, first of all, lets say you are very recently starting out with SEO on this level and do not have any results to show for at all, I am guessing pretty much all clients would like SOME form of track record, do you have any suggestions on How to get them aboard before without having references? And what is the best way to build some results mainly for the purpose of having actual results to show for , apart from the obvious of getting actual clients and showing their results?

    Also, when trying to get new clients, would you ever use e-mail as a tool of contacting, I know just sending an e-mail will obviously not do much, but either before calling them sending an email so you can reference back to it (Hey so I sent you an e-mail a few days ago about what we can do for your business) or something like after you have them on the phone, sending an e-mail with some information on how they can benefit from SEO (i can imagine it can be somewhat hard for non internet savvy people to take it all in over the phone.)

  58. April 15, 2013

    Becker,
    As always, you deliver without holding back.
    This blog is my favorite place on the net.

    I have one question:

    This one is a bit of topic.

    When targeting multiple businesses of the same profession, in different areas,
    such as Boston dentist, Washington Dentist and so on, for affiliate purposes, not for clients,
    What would you recommend, setting up an authority site where each page targets a location, or setting up multiple blogs each GEO specific?

    Would your future post deal with local SEO on such authority site to?

    I was also trying to download the course but couldn’t locate it on your fanpage.

    Many thanks
    Tobi

  59. robert
    April 15, 2013

    “Well check back here in a few days because I am going to be adding how I go about getting clients results.”

    Come on man hurry up!! lol

    Great stuff as usual Alex. I just bought my first domains for my own private blog network.

    3 pr 2′s to start with. Want to build up to about 20 over the next cpl months and hopefully grab a few pr5′s

    Would you say buying high or links as soon as you land a client is the right way to go and then senuke with quality content? Some of my clients ask for link reports and its a pain in the ass.

    thanks

    robert

  60. Becker
    April 15, 2013

    Coming out tomorrow!

  61. Josh
    April 19, 2013

    Becker (or others)….what are you using for monthly reporting tools/reports? I have 4-5 SEO clients now that are ranking well, but I still feel like sending out a monthly report (along with my invoice ; ) would help ease the clients minds a bit.

    Yes they are “ranking” well…..BUT I still think reporting would help to appear to be a much more polished SEO agency.

    I also want to know about Google Plus Local Listings…I have seen quite a few posts..but none of them being touched…yet.

    Great post per the norm…appreciate the effort that goes into these as we all do!

    Thanks

    J

  62. April 19, 2013

    Great content Becker,

    I could use resources for getting backlinks to the quality sites. I see how I can identify them, is there a resource I can pay to process these links?

    Second, can you explain a little more how to quickly rank the profession + area code?

    Thanks,

    Richard

  63. April 25, 2013

    Good point, but you can think of it as an opportunity to provide more value. Ranking on Google Places can be tricky, and there’s been a lot of questions regarding Google+, but there’s still a safe and effective approach you can take.

    - Building citations with the same NAP (Name, Address, Phone #) on top local sites like Yelp, Yellowpages, Bing, Yahoo Local, Foursquare and so on.

    - Having that NAP throughout the website in the header/footer.

    *Use Microformats (Slightly more advanced but still manageable) – http://microformats.org

    Using this strategy for local, in combination with organic search as a “comprehensive approach,” will yield best results and longer lasting clients because of the value you are providing.

  64. May 1, 2013

    Richard, the idea behind ranking for the profession and area code is much the same as the process for any other phrase. The thing there is that the level of competition for ‘house painter 3065′ is lot lower than for ‘house painter melbourne’ and you should easily be able to deliver an impressive result for your prospective client.

    Becker may approach this slightly differently but here’s what I would do…

    Get access to their website CMS if they use one. If they have a static html site and don’t use a CMS like WordPress, get FTP access to their website files.

    Change the page title for the home page to include the business category and the post code. Search for in the source code…

    Example Title

    If they’re using WordPress, use their existing SEO plugin to make that changes or install SEO By Yoast if they don’t have an SEO plugin. The Yoast plugin is amazing for this!

    Ensure that their category is in the headline of the page (in H1 tags) and that it’s in context – something like ‘Expert house painters in Melbourne, Victoria’. It doesn’t really make sense to put the post code in the headline of the page.

    Put it in a subhead as well and include a subhead with a variation – something like ‘experienced house painting contractors’.

    Include the phrase you’re wanting to rank for exactly somewhere on the page.

    Give the home page of the site a ‘poke’ as Becker puts it. Get a few high quality PR links that use the anchor text that you want to rank the site for.

    I’m sure I’m just covering ground that Becker has gone over but maybe the info above might help :-)

    Good luck getting some clients!

  65. May 1, 2013

    Ah, the comments won’t let me add any html. I was trying to show the title code that you want to search for in the source code if you’re working with a static site.

  66. May 1, 2013

    Thank you for the insights for the steps to get clients for SEO!

  67. May 10, 2013

    Man you are a bloody legend. I am new to SEO, I’m focusing on Local SEO and this post is just perfect to my needs. The tips are awesome. I like the idea of buying domains with local keywords.

  68. John C.
    May 15, 2013

    Just wanted to let you know you inspired me big time to get my local SEO biz going already. My day job is actually selling SEO/PPC services for a fairly big ecommerce platform solution company so selling is no problem for me. I’m going to start out doing SEO for some friends and family websites to get the practice in. Once I get results I’ll get testimonials from them.and also do some case studies. I can’t thank you enough for all the valuable resources you provide. By the way can you bust out some Slayer riffs on your next video \m/

  69. May 15, 2013

    Another epic post. Thanks ofr all the useable and motivational information.

  70. May 15, 2013

    Hi Becker
    Great Post love everything you guys are doing. This is where I am in my SEO Business I have got a client who keeps asking me how to do this and that I think after the next few months he’s going to try and start doing it himself. His website wasn’t getting any traffic at all before he started working with me but now he’s making some serious sales each week. I had another client who paid 50 % up front then after I got him ranked for 10 keywords on Google within three months he stopped paying me.

    So screw the lot of them. I’ve been working on a system where I can rank a keyword within 48 hours and drive targeted traffic to any website. The beauty about this is I don’t need to do any onpage SEO on the clients site I own the traffic and not them. So if they stop paying me the traffic stops flowing to their website and starts flowing to the competitions website.

    Ok this is how it works get a 400 word SEO press release done, in your anchor text link it to your clients website open up an account at PRBuzz and SBWire Premium Search Optimized Press Release Services that Post to Thousands of Popular News Sites then submit your press release Job done. If your client stops paying you then login to PRBuzz and SBWire and change the link to the anchor text so it points to another website.

    There is a course on this but it’s a bit expensive so am going to wait a bit before I buy it.
    Let me now what you guys think

    Cheers
    Des

  71. May 20, 2013

    Great Post on local SEO , that too for companies who are looking for instant results..
    thank you..

    small doubt here..

    submitting business listings with keywords in the title(Name OF The Company) will help ?

    like @ “Openwave – Ecommerce Web Development Company”

  72. May 26, 2013

    Hi Becker,

    Love the whole post right on with the sales pitch.

    Not sure where I can unlock the free evil client getting course. Liked the Facebook page but can see were to download the course. Can point me in the direction were to find it.

    Look forward to more.

    Best
    Andrew

  73. June 7, 2013

    You’re n fn BEAST Becker. I’m about to change my life. Ain’t leaving your site for info ever again. Except for how to set up a contract, search that up on google. I’ll keep you posted on my progress

  74. June 7, 2013

    I unliked the page, and re liked it, worked great!

  75. louisa
    July 17, 2013

    I also found interesting article at http://www.geoseo.net/every-keyword-is-a-campaign-local-seo/ which describes about local seo key phrases and online local marketing.

  76. Dustin
    August 5, 2013

    Louisa, Yeah http://geoseo.net company maybe its revolution in Local SEO, I know him and work with them.

  77. wsjiii
    August 19, 2013

    Why can I not find the ebook download? I tried and tried.

    Fantastic info btw!

  78. iswat
    August 19, 2013

    nice post

  79. August 20, 2013

    The ebook is on the Fanpage. Just go to the date of April 8 and one of the fans posted the link within the thread!

  80. Pam Hiti
    September 11, 2013

    Becker,

    How do you get the copy of the free evil client getting course after you hit like?

  81. October 1, 2013

    Yes, I agree with Louisa, that local keyword phrases draw more traffic to your site. I also used geoseo plugin, which gave my website more local keyword related pages.

  82. Carolina
    October 1, 2013

    Louisa, I agree with you, that local keyword phrases draw more traffic to your site. I also used geoseo plugin, which gave my website more local keyword related pages

  83. Sloan
    October 8, 2013

    very nice, very nice. Do you like senuke or senuke xcr?? or they are basically the same?

  84. Chanchana Sornsoontorn
    February 1, 2014

    I’m not a native English speaker. I’m a Thai boy. I don’t think I can’t do cold calling. I’m very interested in this kind of business but this is just a hard part.

  85. February 10, 2014

    Damn, so disappointed he didn’t reply to your post on Local SEO, Google Places. I can’t believe EVERYONE (including the mighty Becker himself), simply ignore Places.

    This gets results! And by this I don’t mean “visitors” that are spiders and bots. I’m talkin’ about PHONE CALLS! How can someone afford $1k a month when they’re getting 0 calls and 55643665 “hits” to their website because they’re on the “1st page of Google”?!?!?

    I’ve posted in ALL of Becker’s posts and I have never ever gotten a response. Everyone just ignores GP and that is sad!

  86. alan
    February 11, 2014

    Hi Alex, i have read this many times and i love it! I live in the suburbs, and most of the monthly searches for businesses are less than 20 according to keyword planner. How would you price seo for such small searches? Thanks!

  87. Daniel
    February 19, 2014

    Hey Becker, appreciate the quality content. Just found Source Wave a few days ago and have been consuming all of the content. Definitely much better then all of the other SEO “how-to’s” out there.

    Also, appreciate you actually have a business and marketing brain and not just trying to sell me affiliate garbage.

    Anyways, keep up the quality content. I’ll be signing up for Infinitum shortly after taking in the rest of the free stuff on here, I’m about to run out!

  88. March 12, 2014

    Nice guide :D keep rocking !!! this will help newbies a lot. cheers mate !!!!

  89. John
    April 2, 2014

    “When you do local SEO your get paid the second you start working on a persons site.”

    Hahaha, that was a good one.

    Only an idiot client would pay a cent before his/her site is ranking.

  90. May 15, 2014

    great guide.

    Now it comes down to action

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