I didn’t really write an SEO e-book but most of the e-books I’ve seen out there should be combined into a big pile and burned.
If I were to write a SEO e-book, it would probably be less than a page long.
Here is my e-book replacement.
If you’re a beginning onlinepreneur, you should know one thing, SEO is easy, but the more you read the less you will know. Of course, some basics such as on-page SEO is a must know. If you are still not sure about how to do something please do not spend money on e-books. Do a Google search and you’ll find all the information you will ever need.
After getting some smarts on the subject of SEO, jump right in and start building a test site, any niche will do. Buy a test domain or put a small amount of money that you can afford to lose at a small affiliate site, for giggles.
Being able to test the waters is critical. Try different strategies, either ones you’ve picked up on SEO forums or ones you’ve created on your own. Experimentation is key and success will only come with experience.
Consistent ranking followed by profitability isn’t going to happen overnight. The goal is to stay in the game for as long as you can without getting discouraged.
I hate to sound like a walking cliche but there will be many bumps in the road. You’ll have to prepare yourself to take the punches and keep getting up.
My brother is a pilot for a major US airline so I know how many hours he had to have flying an airplane before he was considered proficient enough to fly a large passenger jet. Why would doing SEO be any different? Get those SEO hours. Even then, there is no guarantee that you will be successful but you’ll never know if you don’t get the experience.
With this experience and increased ability, I’d like to think the rest is this simple.
-Do not lose your time and money on fancy logo or an expensive WP theme if you are just starting out. SEO is not design.
-Do a proper on-page SEO. This literally is still the same as it was 10 years ago. Pay attention on keywords in URL, title, H2 and that is it. Of course do not overthink, do not go for “perfect percentage” of keywords in the text. If someone tells you anything different he is your enemy.
-Do not build crappy links if you are doing a long term project. Blast shitty links on a test site to see how this helps/ruins a site. Only after trying something you will know what works and what is a guru talk. If you want links from real sites this will costs you real money and not peanuts. If you buy $5 SEO services you cannot expect much.
-Delegate as much as you can, if you can afford it. Content, design….you focus on SEO.