You seemed to like it A LOT
So today I want to share with you something that is even more totally awesome
The understanding of how to PERFECTLY build these links
If you master this…You will be a link building freak show
In This Post I Am Going To Show You
Everything that determines the “value” of a link
How to effectively and safely build all your links
Everything that will get your links “flagged” in Google (aka slapped!)
The Omega SEO Guide Of Link Building Perfection
What This Guide Is
In this Omega SEO guide I am going to be focusing on everything that goes into effective link building. Instead of talking about the link strategies themselves (which can be read about here) I am going to be diving into how to correctly and safely pull them off and even more important UNDERSTAND how proper link building is done.eww
Why Is This Important
One simple reason…If you go out there and just start mimicking link strategies you are
A) Going to have zero success. (It would be like giving a kid a UZI and expect good results)
B) Going to get your self slapped back to the evil SEO depths you arose from
I don’t want that. I want at the end of this article for you to be like “Okay I have the strategy and I now know HOW to apply it”. Then I want you to just do it. Boom…Bada…Bing epic SEO awesomeness deluxe sweet deal
Now the first step to leaving the “kid with a Uzi” stage is…
Understanding The “Value” Links Have
Now if you didn’t know…Not all links have the same value. The site they come from, where they are placed on the site, the text of the links and whole bunch of other stuff determines the “value” a link has.
QUICK WARNING ( IDIOT ALERT)
Before you even throw your 2 cents in, I am well aware there is a ENDLESS debate online about the value of links. Everyone has some different opinion (seriously just check out all the crap in this Warrior Forum thread…50 SEO “experts” all preaching a different over the top strategies)
With that being said…99% of the people who are doing the preaching have no fricking clue what they are talking about. In fact most of them are HORRIBLE at SEO.
So my first big tip is ignore the mass of idiots. What I am about to tell you is the exact info I used to ACTUALLY fill my bank account. Its not based on theory or Warrior Forum mental masturbation.
Creating The PERFECT Link
First off, we are not going to be creating ONLY perfect links. But by understanding what makes the perfect link, you will be about 100x better when it comes to building links in general. To build the perfect link we need to identify EVERY aspect that determines the power of the link we can get from a site. 95% of the power is based on where we get the link and what type of site it is.
Factor One : The Authority Of The Site
The first and most important factor is the authority of the site. If you get a link from Forbes or The New York Times or the home page Icanhas.cheezburger (awesome site) you can expect some serious link juice to go to your site.
Because Google is well aware these sites only link to quality. If the New York times references your site, there is really no better indicator of “Hey this site rocks”.
Factor Two: The PR Of A Site
PR is the “page rank” Google assigns pages on the internet. This overall reflects how powerful and trustworthy the page is in Googles eyes. Page rank is mainly controlled by the sites linking to the page, but also is controlled by many other mysterious factors Google randomly makes up on their smoke breaks. The PR scale goes from N/A (worthless) to 10 (supreme being)
There is all sorts of debate on whether the PR of a site effects how it ranks, and there truly is no tangible proof that it does. HOWEVER, I have a tidal wave of proof that the PR of a PAGE (not site) effects the power of its links.
First off…The PR of a DOMAINS HOMEPAGE means NOTHING when it comes to link juice. The only thing that matters is the PR of the page.
This is why when you see people saying they got a PR7 link from a article site, you need to promptly call them a baboon. You see when you create a new page on any site, the new page created is a PR N/A. This means it has no page rank and is AKA useless.
With that in mind, getting links from big sites is still useful because the AUTHORITY of the domain is transferred to some extent.
Understanding that, know that the higher the PR of the page, the more powerful the link it produces. This is why links on the homepage of sites (the page that usually has PR) is so crucial.
Factor Three: The Relevance Of The Site The Link Is Coming From
What this means is that links from “relevant” sites carry WAYYYYY more power than links from random sites.
For example if your site is about cooking and you have tons of links from cooking sites Google assumes you are a niche superstar. They then boosts your rankings.
On the flip side if you are a cooking site and you have links from video game sites Google is not going to take you nearly as seriously
This is why in “theory” we want to target sites in our niche. KEEP IN MIND, this is not always possible or even reasonable in random SEO Niches. It ,however, is ESSENTIAL to be an authority in a niche if your making a big site (like Source Wave)
Factor Four : The Type Of Site The Link Is Coming From
Google is well aware that there are sites link E-zine articles and social bookmarking sites that give out links all willy nilly. Because of this Google pay MUCH less attention to these type of sites.
On top of this Google knows that their are many sites that usually produce straight spam links. These are forums, N/A Pr comments and N/A Wikis. Google again pays even less attention to these.
Then Google knows that some sites like blogs, press, and other authority sites are much more difficult to get a link on. Logically these links carry MUCH more weight. The end
Factor 5 : Where The Link Is Placed On The Page
It is fairly easy for sites to slip links in their sidebars, footer, and header areas. These can carry weight, but they do not carry as much as other positions on a site. (These are often where people place links when you buy them on “high pr sites”)
The best place for a link to be is contextually.
Contextual Link : A link placed in the content of the page. Like This. <—-This is a contextual link to one of my favorite blogs.
On top of that, if you can get a link in the first sentence or paragraph of the content it will have even more power. This is usually outside of your control though
Factor 6: The Amount Of Outgoing Links
What this means is that the more links that are on a page, the less “juice” each link will have.
While this is true, it is only true to an extent. I have ranked the CRAP out of sites with links from pages with a ton of OBLs (Out bound links). Just keep in mind the less links the better.
The Perfect Link
So in short if we wanted to make the PERFECT link to our site this is how it would work:
Lets imagine we have a cooking site. If we want the perfect link we want a link from a
- A PR 5+ Cooking blog
- In the context of the site
- With very few outgoing links
And boom we got a epic link
Keep In Mind Perfection Is Not Something To Strive For
In most SEO, aka niche site SEO getting links like this is not a good way to get rankings because of the work required. It is much better to get a wide diversity of easy to obtain links from somewhat quality sites OR to simply buy high PR links from networks (Source Wave is launching one of these soon.)
Now that we understand the “perfect link” and more importantly understand what Google values, lets get in to
How To Effectively Build Links
Just like with link value, there is a value in how, when, and how fast you build your links. This is what is referred to as how “natural” your link building appears.
First off, keep in mind the Googles algorithm is not any where near air tight…Or even “good”. As long as you stay within certain limits you should be okay.
But it is more than that, if you purposefully stay within certain levels of “nautralness” it can give you a very big edge in the rankings. If you wander outside of this, you won’t always get slapped but you also won’t always be rewarded.
Here is everything that goes into keeping things el naturel
Rate Of Link Building
Rate of link building is one of the most important factors when it comes to looking like a pure bred website. This is the exact rate I build my links at for niche sites.
First week : Do nothing but build 10-20 good base links (more on this in a sec)
2nd week-4th week: Build 10 links a day from 2.0s, pdf, pr 1+ comments and social profiles OR simply throw them on one of my blog networks sites
4th week- forever: build 50-100 links a day through link pyramids and other links
ALL of this can be automated with tools or paid for. You can actually get EXACTLY what I do at Source Autopilot
With that being said the MOST IMPORTANT thing I can teach you about rate of link building is this : Whether you build 1000 links a day 0r 10, make sure to do it EVERY DAY. The worst thing you can do is have spikes. Consistency is one of the main factors to high rankings.
Another one of the most important link building factors is diversity. I will be making a Omega post on every type of link out there soon, but until then pay attention.
A site with an extremely diverse link profile looks natural. This is for obvious reasons, but since you may be totally new this it is because we want it to look like OTHER people are building our links. If our site was growing naturally we would have link coming from all different sources. This is why we want to build links from all sorts of sources.
By different sources I mean different types of sites. Wikis, article sites, social bookmarks, wikis, pdfs, etc!
Building Strong “Base Links” First
What I mean by this is that you got to have good “base links”. These are the strong links that make up the core of your backlinking.
Now look I am ALL about amasssing tons of links and I will be blunt with you…with niche sites I am all about being black hat wiz kid.
Because that’s the only thing that works for niche site SEO and anyone who tells you otherwise is a idiot. HOWEVER, you always need a few really good quality links before you start SEnuking everything to the ground (love that tool)
Ranking in Google is a lot like starting a relationship. You need to make a good first impression and prove that you are ranking material. You can’t just walk in and defiantly slap a link condom on the table, because then Google knows right off the bat what your intentions are. They will then throw a drink in your face and will slap you.
So to make this good first impression we need to show Google some quality links. These are REAL press releases, authority article sites, guest post, web 2.0s, PDFs, authority social bookmarks and blog network links. This gets things off on the right foot and gets Google to give you a chance.
So in short…Set up about 10-20 really good base links first manually or pay someone on Fiverr or Source Links to do it. Then wait about a week. (Here are some good Fiverr packages for this) PR Links, Manual Social Bookmarks,
Its Not Just About Being Effective Though
Sure we can be effective at SEO link building all day long. However, if SEO was that simple everyone would be ranking and Google would be chaos. No it takes a bit more elegance than that to rank highly. To do this we have to focus on…
How To Safely Build Links
Bum bum bum, this is the part of the post I am really excited for because 90% of the questions I get are about link safety. Prepare to have ALL your link penalty questions answered.
Warning: Before I dive into this, please realize Google is no where as smart as much SEO think they are. If I do not include a problem in this list, you do not need to worry about it because I don’t.
So with all that being said, your number one priority when building links should be safety. This is because we do not want our sites to be slapped. There are about 101 things that can get you penalized and sometimes it is totally outside of your control. However, if you stay within certain limits and cover your track you will (for the most part) be safe.
On top of this, the REAL key to being safe is having a ton of niches sites and to be able to choose the RIGHT keywords. If you pick the right keywords, even if you get hit, you can have another site up and ranked in a week or two.
But, in the name of safety lets plan on not getting hit. Here is every link No-No you need to avoid.
The Opposite Of Everything Listed In “Effective Link Building”
For the sake of time I am going to simply tell you that if you do the OPPOSITE of anything listed in the last section you will get hit. This includes
Building Links To Fast
During the first 2 weeks your site is up, you want to keep link building low. If you really paranoid keep it low for 1-2 months (I don’t do that).
This is where you build 1000 links one day, instead of building 100 links every day. You want daily consistency in your link building, and Google will consistently reward you.
Low Link Diversity
As I stated above having great diversity gets great rankings. On the flip side trying to rank your site with only 1 type of link is suicide
Not Setting Up Base Links
While this will not get you slapped, it will get you ignored and stall your growth. Build them base links!
Poor Anchor Text Variation
Even though people all over the web claimed the penguin patch cracked down on low quality, all it REALLY did link wise was crack down on poor anchor text.
If your site is targeting the keyword “clothes for hamsters” and ALL of your anchor text is “clothes for hamsters” then it is blatantly obvious you are doing SEO. You will be slapped. (If you don’t know what anchor text is stop reading this and go read our beginners course)
The Safe Anchor Text Variation
If you want to keep your anchor text variation air tight, follow this pattern
20% Main keyword (clothes for hamsters)
30% Main keyword variation (best clothes for hamsters, superhero clothes for hamsters)
20% Random text (link, click here, more info)
20% url links (your sites url)
10% related keywords (hamster cage, hamster assault rifle)
What I Personally Do
Remember, I consistently ignore the “rules”. Here is what I personally do, even though it isn’t “technically” right.
I make ALL the anchor text on my big links (PR sites, 2.0s, base links) my main keyword. This gives the keyword I want to rank for the most juice
I make all of my pyramid links or supporting links related keywords
I then send random anchor text links (names, click here, etc) to my main site to desaturate the anchor text.
In short this makes sure my main keyword gets the most juice, and my weak links are used just to desaturate the link anchor text profile
To Many Low Quality or “Dirty” Links
Now there are many definitions of what a low quality link is. My definition is to many links from domains with a PR N/A. A N/A PR ranks means one of two things. A) Google doesn’t consider it important B) Google hates it.
Either way having thousands of these will get you wrecked.
A dirty link is a link you get from a site that has adult or “mature” content all over it.
For example, I had a client who bought a link building service. The service posted him in forum profiles that also had links to gambling and Viagra type sites. Almost instantly his rank dropped. We were able to then go in, find these links and take them down…His rankings went back up.
In short you do not want to be sharing the same link space with “questionable” sites. This is largely outside of your control though, just be sure to buy links from good source and this has a low chance of happening.
Woo…Time for the fun stuff
These are the penalties that most people do not understand because they lack “technical” SEO skills. These are the not so blatant, but common technical reasons why people get smacked when they build links
Building All Of Your Links From One IP (Not Using Proxies)
I guarantee you at least 90% of SEOs do not use proxies or even know how to use them. What proxies do is change the IP your links are built from , thus covering your tracks and stopping Google from banning you.
In short, anytime you use a link building tool, make sure you have proxies loaded up (every tool has a place for these). For example on Source Autopilot we filter our link building through over 200 different proxies.
On top of this, if you buy links make sure the service uses proxies as well. Private proxies are not cheap, so a lot of service “forget” to use them.
I personally get all my proxies from Squid Proxies.
Poorly Spun Content
There is a ton of misconception about this. Frankly I don’t think this has much to do with getting penalized. Any news article gets sent all over the internet thousands of times and its links don’t get people penalized.
However, it is still very important to spin your content so you cannot be tracked. Now keep in mind, unless you spin past 80% there really is no point in spinning. You can easily do a copyspace check and find different versions of your article (which means you failed to hide).
What I do is have my team create a 200% spun article. This literally means I can use the article thousands of times and be totally uncrackable. Again we also do this for you at Source Autopilot.
Just be aware, that if you are spinning your content to 30%-50% you are wasting your time when it comes to hiding.
Posting On Penalized Sites
This is only something you have to worry about when you are buying links. If you are going to join a network make sure they show you where they place your links. When they do this put the pages in Google and see if they show up. If they don’t the site is deindexed and the link is probably poisioning your site. This is a BIG problem with a lot of networks
3,300 Words Later
Wooo….There you have it
A complete guide on EVERYTHING you need to keep in mind when you are building links. I again will be adding to this regularly.
Smart link building is an ESSENTIAL skill for any SEO, so read this…rememeber it..and apply it!
If you enjoyed this Omega SEO Guide check out the others below
Do you like these guides? Tell me what you want to see in the next one by commenting below!
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