Hey what is happening Becker here….
So over the past month a TON has subtly changed
in Google…So I have been getting together with my
research team to bring you EXACTLY what is working
and not working
With that being said, this post is written by my head
SEO researcher Jake Tanner. He is currently doing
well over $40k a month from SEO clients and affiliate
On top of that I am aiming to make Source Wave the
best source of REAL actionable result based (not BS
hippy theory based) SEO information online.
Not only will I still be doing episodes of SourceTV, but
Jake and a new member I am bringing on (he is doing
90k+ JUST from affiliate sites) will be posting exactly
what is working them on the client and affiiliate side.
This means every month you will get tips and REAL data
for 3 people pulling in over 300k+ a month combined from
3 words : Top….That…S#@t
Without further a due, lets get into the big changes in SEO
What Is Working Now In SEO…And Is FOR SURE Not!
Many people are complaining about the new 30 day
Google sandbox that I have seen myself lately and read a
bout in many different places across the web.
This doesn’t really effect too much what us SEO’s are doing. We
just continue to build good links and good on page ranking signals and
we will still rank after that 30 days are up. Let me give an example of a
site I am working on started about June 10th. (See some of the results below)
Over the 30 days I just continued to build good PR links to my site
and when we first started I released a press release for the site.
I want to go over some of the key factors now that are working and
aren’t working after the Panda 4/Payday loans update, many of these factors
are related to on page changes.
What NOT To Do After The New Google Updates:
Do Not Try To Rank Skeleton Sites Right Away
Skeleton sites (aka super thin sites) are not the way to go
anymore panda 4 is putting an end to those.
Of course there are exceptions to everything but I recommend
when you start a site it has 10 pages of content with each page having
at least 750 words on each page.
If you are targeting an easy keyword this is not 100% necessary, but
in harder niches it will give you a boost. Also SUPER made sure your
content is 100% unique.
If you have pages with the same content over and over (think index
pages and archive pages) de-index these. These are crap pages and
actually lower Googles view of your site since they have to separate
duplicate content from basic inner content of most sites.
You can easily do this with a simple service like IWriter (Just get $5
Make it good content not spun crap. Also add media (such as Youtube Videos )
to any of the more important pages on your site such as images or youtube
videos to keep engagement higher
Don’t stop link building
Just because you aren’t seeing the ranking increases right away a
anymore you need to continue to steady build links to your site over time to help to it rank.
If you follow our tactics building good pr links not repeating keyword
anchors and mixing in generic links you will rank, it just may take more
time to see the results. (30 days seems to be the most common)
The results will come. You saw how I am still getting results I was continuously building links
that whole 30 days to the site before it finally jumped up.
Do Not Repeat Keywords in Your URL:
Example of this is a URL such as jakeseogroup.com and with inner pages.
You DON’T want to do this: jakeseogroup.com/seo-syracuse the URL should be
jakeseogroup.com/syracuse you are a lot less likely to be hit with over optimization this way.
Partial EMDs still work great so if you are going to work with a criminal defense lawyer in
Syracuse NY I would create a URL such as criminaldefensesyracuse.com and leave the
keyword lawyer out and you are a lot less likely to get penalized for something such as that also.
Do Not Have a Slow Site
Site speed is actually a decent size ranking factor. I have had sites stuck on the bottom of page
one and a few days to a week after we got their load time down they would shoot to the top 3
for the keyword with no new links.
The faster your site the more Google will actually crawl it and make updates for you.
Use this site here to help analyze your site speed and fix any issues you may have: http://gtmetrix.com/
If you can get a site speed down to 1-2 second load time, it will help a lot. I know that is not possible
for all sites but try to get as low as you can.
Do Not Ignore Social
We have seen tests that social shares/social signals (shares of your url on twitter/facebook/google+)
can pass some page rank and help with good ranking factors now.
You will not rank with them alone but they are a part of the ranking factor and I believe in the
future it will help our cause. Basic things like buying some social shares before you send links
to your site makes them look more natural and helps to solidify rankings.
What To Do Going Forward:
A few quick things you need to keep in mind are
Silos still work great. Continue to build those out on
your site just make sure you are not over optimized with your
on page with the suggestions below…
Follow Wikipedia’s on page they get it right:
Title of Page:
The title tag is really important when it comes to SEO and there are two good ways to structure your title tags.
1. Primary Keyword and/or Secondary Keyword | Brand Name
2. Brand Name | Primary Keyword and/or Secondary Keyword
If your term is really competitive and your brand doesn’t have much authority
I would put the keyword term first in the title tag.
If you have more authority and the keyword is easier to rank for I would put the
brand name first as it can help increase click through rates.
It is actually better to write your meta description as an AD
to entice people to click through to your site when they see your
search result rather than to just stuff it with your keywords.
Search engines don’t use this as much anymore for determining
the best search results. I would actually use a related Keyword
in the Meta Description.
Make sure when building out your on page that you are not
over optimized for your main keyword by viewing the pages source code.
(Most browsers you can right click the page and select this option.)
Once you are looking at the source use the search or find feature (ctrl+F)
and type in your keyword. This is how many times Google will actually see your keyword on that page.
This means your keyword in the menu and links count. You want this to not go over 1% of the total
words in your content. Many times I do this much much less ~0.5% keyword density
and use LSI or related terms in the content instead works much better.
If your keyword is in your URL and in your Title tag I would use and LSI/related term for your H1 tag.
You can still rank with them all matching but I like to vary these so that I rank for more terms
and I am less likely to be hit with over-optimization.
So many times I see this as the biggest issue with people trying to rank sites. I look at their page
and their keyword is blasted all over the page. You only need your keyword 2-3 times in a 750 word
article and then use related or LSI Terms.
It also REALLY helps if your keyword is in h1 font near the top of your page, Google will often pick
this up and replace your description with it as seen on Becker’s SourceShred site
Parasite pages, social and web 2.0s are ranking better for me
with just pr links and not so much with just GSA or mass spam.
They seem to stick longer this way and rank a little better. Don’t get me wrong
I still have properties ranking with just GSA links but for newer SEO’s you will want to stick with just
PR links and varied anchor texts you will get better results.
Like We Said, Subtle But BIG Changes
What we would like you to do below is comment on some of the things
you have seen happening in Google or that have happened to your site.
Perhaps the biggest change is the time delay Google now has on
sites ranking, and we are trying a lot of “off the wall” tactics to
get around it
See you next time!