You are reading: Penguin 2 Update Guide

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Exactly 100% For Sure What Will Happen With Penguin 2.0 (Without A Doubt)

What do penguin and the Biebs have in common..They make girl SEO’s scream! =D =D =D

Seriously…Stop it…

Stop asking me what Penguin 2.0 is going to do

It is like asking me if what Justin Bieber is gonna do next

The answer (In both cases): I don’t effing know! I just know its gonna be really bad and EVERYONE is gonna be talking about it for the next few months.


Now lets ask a better question… Am I worried about Penguin 2.0?

The answer: No not really


Is this because I am the god of SEO, blessed by Matt Cutt’s at birth to divinely conquer rankings for all time?



It just simply I feel like I have a very good understanding of HOW Google creates its “filters”

The SEO I do is designed to avoid these filters and rules they HAVE to follow.


Until they COMPLETELY change how the SERPs work or TOTALLY break their rules (which they can’t without damaging their business) I am not too worried.

So unless either of those two things happen…I actually really ENJOY updates (same with other SEO’s)


You have to understand updates are a great thing. Penguin made me a literal millionaire and is one of the main reasons why Source Wave is so big right now. Crazy right?


So what I want to do today is teach you 3 things that will make you PUMPED about this update or at least comfortable with it. These are

A)  Why you should LOVE updates

B) What it would take to truly change SEO (and screw all of us)

C) The rules Google has to follow when committing mass genocide on its serps (aka updates)



I want to show you how YOU can use this update to propel yourself from being an average SEO, to a millionaire superstar SEO. This is your big chance…Again…This is YOUR (you reading this article) BIG CHANCE (as in biggest opportunity you will have)


So without further adue…Lets just hop straight into it


Why You Need To LOVE Updates

dogI was not lying when I said penguin made me a millionaire. Since that update I have never gotten more BIG clients, had more SEO success, or grew my brand as much. I have consistently had 80-120k plus months because of it. So thank you.

Screen Shot 2013-05-17 at 10.44.59 AM

The same goes for many other SEO’s. When talking to my good friend Mike Long (makes 100k a month purely from SEO rankings alone) he exclaimed “Dude I LOVE every update, it is like Christmas every time they roll a new one out!”


So how is it that two of the most successful SEO’s LOVE updates, but if you check the warrior forum SEO board it looks like the D Day scene from saving private Ryan.

Its is really simple


Updates get rid of all bad SEO’s


Let me rephrase that


Updates make it so good SEO’s have NO competition


When penguin came around it tanked

-Long time lazy bad SEO’s

-SEO agencies

-Anyone just getting started in SEO


Literally the whole entire industry went from thousands of competitors, to just a handful of people.

And the thing is penguin made it MUCH easier to rank faster than ever before.



On top of that, do you think this stopped the demand for SEO? Hell no!

-People wanted more SEO products

-Businesses left their agencies and NEEDED new working SEO asap

-People got fed up with doing SEO and would rather just have someone else do it

-The current leaders threw in the towel, leaving their spot wide open

-Agencies needed big services to save their SEO (cough cough Source Autopilot)


So look what the big terrible Penguin did for us few good SEO’s

-It made getting results easier than ever (No competition + faster responding serps)

-It made demand higher than ever

-It made it scarier than ever (the ability to charge more)


It was the PERFECT STORM of business and I am super surprised no one else has capitalized on it besides myself and a few others.



All you literally had to was step in, figure out what was up, and put up a open sign.

Case and point: This time last a year and a half ago I was sleeping on a mattress on the floor. Now I am one of the highest paid SEO consultants in the world.


Cocindence? Not really, I do not even consider myself to be an amazing SEO. I just figured out what works and took the empty parking spot.


So….Just straight up, I LOVE updates. Even if Google takes out all my sites, all I have to do is get together with a few SEO buddies, figure it out and then turn that into a product for big businesses.


With that being said, this is YOUR time to step up and do this too. So before I get into any of that, you sir…Should be excited as hell, especially if your just getting started in this.

Now lets get into what a truly scary update would be and why this is not it.


An Update That I Would Fear (It doesn’t seem like this is it)

First off… I don’t think any of the sites I have shared with you will get tanked by the update (They might…but I am not to worried about it)

What will probably happen if Source Wave gets big enough is someone at Google will just pick off any sites I have shared, pick out the links behind them, and tank them.


That is okay. I keep my money sites and my clients sites so far away from Source Wave that they are essentially another entity. The sites I share with you, are sites I make purely so that you can learn from and see what actually works. I love the fact that I can create live demos for you guys, and then come back to see all the success stories


Now…With that being said, in the future there is an update that I am SUPER afraid of. It is when Google stops using backlinks or the PR of a site to determine its ranking.

I personally believe in the next 5 years Google will switch almost to a purely social ranking algorithm.


This would be good and bad.


The Bad

-Creating little spam sites to make money would die for awhile

-You wouldn’t be able to as easily rank for searches or outrank things that people actually use

-The entire basis of every SEO software, service and business would be turned upside down


The Good

-New MASSIVE demand true marketers (People who can get people to love businesses)

-Quality content will reign supreme (I REALLY like this)

-SEO would be far more predictable


So…I essentially look forward to this update because I really love creating brands and communities online. However it will be a big change. The only step is being READY for it, which I think I am.


With that being said this not what penguin 2.0 is doing

Matt Cutt’s and other sources have said it is focusing on SeNuke style link building (basically automated spammy link building)


We can pick out 2 things from this

A) Links will still matter

B)Spammy links will probably be hit


I don’t build spammy links, and making automated links is my least favorite part of SEO. If it cuts out this type of link building…Great…All for it.

But the overall message is links will still matter and its gonna make it much harder for cheap or spammy SEO’s


So no Google is not turning SEO on its head, it is just looking at links differently. All you have to do is build different links…Ta da!


Now there is another reason I am not worried. This is because I have totally pulled out my ass a list of rules Google has to follow when it makes updates.

While it might come from my nether region, you will see that these are all essentially true. As long as you keep them in mind its hard to get hit by any update (long term).


Why Updates Are Super Tough To Pull Off

First off…Stop using “update” or “penalty” to describe any of this.

What you got to understand is Google is updating its FILTER. It is finding away to let good sites in and keep bad sites out.


Now what you also must understand is that this is difficult as hell for them to do. 90% of the bazillion sites on the web are good sites (sorta).

Basically their job is to do brain surgery with a machete. They have to find a way to filter out millions of sites, without touching the bazillion good sites that people actively search for.


Can you imagine that? They have to find what a bad million sites all have in common, but DO NOT have in common with a bazillion other sites.

If they overstep just a tiny fraction BOOM a zillion good sites get nuked, and their users flip shit.


Here check out exactly what penguin 1 did and WHY it was so effective

What is something EVERY SEO site had in common but good sites did not?

The answer is over optimized anchor text in its links + over optimized pages. No natural site ranking for the search “red socks” would have a thousand links all with the anchor text “red socks”

Boom…In one simple swoop they could take out a TON of SEO sites and leave almost all natural sites alone.


Imagine this box below represent the types of websites online (SEO and natural)



Boom Google has just spotted something that many SEO sites have in common, but do NOT have in common with natural sites.

It creates a filter based on that


What happens?

Google removes a LARGE percentage of SEO sites, while only taking out a small percentage of natural sites



As you can see, the sites that had more in common with natural sites (lower anchor text) survived the filter. However, Google largely managed to take out a majority of SEO sites with only a few natural causalities.


This is what Google has to deal with every update. Take out as many SEO sites with as few natural casualties as possible.


But Here Is Where The Problem Starts

Every big site on the web does SEO. Like every single one. These are sites people NEED and will hurt Google if they do not show up.

So Google again has to write in what types of SEO to ignore or change their filter to only get rid of crappy sites.

Because of this their job is incredibly hard, and creates a bunch of rules I have never seen them break (or that they cannot break)


The Rules Of Updates (and How To Get Around Them)

Before I get into this, a better name would be your update shields. If you can fall under these “protections” your gonna have a hard time getting smacked.


Rule 1: Do Not Take Out Natural Sites or Their Link Value

This right here is Googles biggest nuisance. How can you tell a good natural site vs a link farm? They have to literally create a algorithm for this.

This is essentially why Google has SUCH a hard time with blog networks. If done right, there is nothing that separates them from natural sites.


So until Google does a manual review, this form of linking is pretty much unstoppable especially when it comes to private networks. If Google went out there and nailed every site with PR that linked to a few different sites they would essentially destroy its entire ranking infrastructure.


This is why they INSTEAD go after huge blog advertised networks.

Think about it, what is a better way to use their time.

A) Taking out thousands of people doing SEO at once by focusing just on Build My Rank and a few other networks

B) Tracking down a few SEO’s with private networks (who will essentially just hide them better next time)


Of course A).

Like with its filters, Google has to operate in “machete surgery” and take out problems in large generalized chunks.

Private networks have WAY to much in common with natural sites to be safely targeted in mass by Google. Because of that, their next biggest solution is knocking out the big networks.


Solution To Using This To Your Advantage:

Use only private non advertised networks or your own. End of story. Even if Google finds a way to target these, people will just make them look more natural.


Rule #2: Look The Other Way For Great Websites

If you look at the top 10 for any business search you will see every one of the stinkers using blatant SEO.

Another great example is Pat Flynn’s security guard site. This site abused every rules (blog networks, automated links etc). Heck he even talked about it publicly to one hundred thousand people. Yet this site survives every update.


Why do these sites survive? Because they rock and people actively use them.


Why does this happen? Because obviously if Google went out their and smacked every site doing SEO, there would be no sites left =P


Solution To Using This To Your Advantage

Between updates, get your site to an authority level. Make sure people like your site, make good content to

A) Reduce your bounce rate

B) Get return visits

Make it a great solution for a search and your rankings WILL stick


Rule #3: Target Obvious Signs Of SEO

These are

-Low quality links on overspammed sites

-Over optimized sites

-Whatever is the most popular SEO method of the moment


How To Take Advantage Of This

Do not do blatantly obvious SEO. This is where all the PR1 link building, link timing, and anchor text variation come in.

Purdy easy.


Now with that being said…How can you make the most out of this update


How To Get Rich Off Updates

When everyone is getting it and successful, your gonna have a hard time standing out. You will have an even harder time making money due to so much competition

The secret is to wait for when the shit hits the fan, then be the first person to figure out how to fix it (or at least the one who talks the loudest about fixing it) first.


There is no better time to step up and be a leader than when an industry falls into chaos. Why can’t the next leader be you?


Making Money Off SEO Is About More Than Ranking Websites

 The second this update hits, start testing testing testing. Something will click and work. Then take that knowledge and use it to its fullest.

Don’t just rank your own sites and make 10k a month

-Make a product showing how you did it

-Start blogging about it for free (attract thousands)

-Turn your knowledge into a working service (people will scramble to get in)

-Be the one SEO offline service that “gets” the new update

-Go to events and speak about what the update did

-Take your SEO agencie to the next level and gobble up all the businesses fleeing other agencies

-Hell write a book on it


Soon you will be THE penguin 2.0 expert, the light at the end of the tunnel, the guy people feel okay writing $10,000 checks to.

Take your solution that is so highly in demand and use it to help thousands of people. Those thousands of people WILL pay you, and they will do so happily.


This is why updates are SO great. You just have to be the one person who keeps pushing forward while the masses wait for someone else to solve the problem.

This could be you, and by this time next year you too could be very well off.


Stop fearing updates and change. Use it as a way to cement yourself as an authority and then use that authority to first A) Help a ton of people B) Receive value (money) in return from other people.

Help enough people with their serious problem (penguin) and they will reward you without you even needing to ask for it.


So with that being said, go ahead Google…Release your furry lil friend. I will just be waiting to kidnap him and put him in zoo for everyone to see :)






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"Penguin 2 Update Guide" has 143 Comments

  1. Goran
    May 17, 2013

    Damn right, I just need to get into your Autopilot SEO service, but as you already mentioned one should invest all his money in the business again…

    Well me, I skipped that and now I am stuck with the slow ranking technique.

    I hope when i’ll get enough $ you’ll open the service on my demand.. :), i hope you will save me from creating boring backlinks.

    Cheers man

  2. rob
    May 17, 2013

    Any tips on where to go to find ‘un advertised private blog networks’. does devin still have one?

  3. May 17, 2013

    Nice way of looking at this. Great to see what could be bad and turning it around to be very good.

    Keep up the great content!

  4. May 17, 2013

    Hey first blood!

    Yet another eye opener Alex thanks.

    (check your facebook man)

  5. Becker
    May 17, 2013

    Ha everything is super fast now. No reason for that

  6. Becker
    May 17, 2013

    (starts with auto)

  7. Becker
    May 17, 2013


  8. Becker
    May 17, 2013

    No problemo!

  9. May 17, 2013

    Hey Becker!

    As always, an informative blog post dispelling all of the rumors that have every SEO that is not doing things the right way running for cover.

    Some will discover this post and ignore it and continue running, others will use some of your tactics and suggestions, but those who take the time out to understand your concept of being authoritative in your niche are the ones that will truly prosper from not only this post but all of the others that have come before this one with great advice.

    Keep on keepin’ on man! And I hope your new Maserati is everything and even more than you had hoped for.

    As always, I send my best!


  10. May 17, 2013

    Ha! I love the last line ;) Thanks for all the info. I was hit by Penguin last year and I’m sure it was the stinkin anchor links.

    Soooo, I finally figured that out when i heard you on Pat’s podcast recently. So what did I do? I took your advice for one of my sites, and instead of trying to fix it one link at a time (I had already tried doing a LOT of fixing on that site and did get it to rank better, but still page 40), I just started a new site and 2 days later the new site was ranking on page 7 (as opposed to page 40 for the old site), and then moved to page 4. I am in the process of redirecting my old site pages to the new site pages and so far every page is ranking much, much better, several at the top of page one for their keyphrase.

    One question… should I redirect the old home page to the new one or might that hurt my rankings? I just don’t want people going to the old site any more, but I don’t want to lose those that have been visiting the old site since I do have quite a few return visitors. Or should I just link to the new site from the old one?


  11. May 17, 2013

    Love the take no prisoners style. Appreciate all the great info you always provide. Inspiring! At 50, building a new business following your guidelines. Thanks for giving!

  12. Becker
    May 17, 2013

    Haha thank you my friend :) and yes it gets me from point a to point b

  13. Becker
    May 17, 2013

    Hey Melissa, no keep the old site far far away from the new site

  14. Becker
    May 17, 2013

    Glad I could help!

  15. May 17, 2013

    I was always pissed of Google updates and their ranking algorithms. It makes me feel sick to work on their algorithm, as each and every one is completely different. I agree that people love paying money to new product or system which can solve their pain instantly. But unfortunately it takes us so much of our time to figure out the actual system.

    I hope the penguin 2.0, doesn’t rape the sites which just came out from Penguin 1.0. I remember many people saying the fact of creating a new site when it falls under Penguin update. Seeing this article, I don’t this it is advisable to do so. You still know how to rank up the sites.

    I’m hope you write a kick ass post on how to recover penguin 2.0 after its release.

    Thanks Becker!

    Satish \m/

  16. rob
    May 17, 2013

    autopilot is too much for what i need, I just need some occasional high pr links as and when, for me buying and reapropriating domains it too much hassle. you need to do a sourcelinks blog network service…

  17. Dan
    May 17, 2013

    Great article and love the blog! A number of people I know have been freaking out about the upcoming update trying to guess what it might bring and losing sleep before it has even started, but, like you said, learn what works, adapt and use it as leverage to be better.

    Any updates on when autopilot will be opened up for orders?

  18. Becker
    May 17, 2013

    June 25th

  19. lance
    May 17, 2013

    Hey Becker great advice!! Is the update going to apply to videos too? I know it’s really easy to get videos ranked right now especially for local businesses. i have been trying to figure this out. Any advice would be highly appreciated.:-)

  20. Herschel
    May 17, 2013

    Such an optimist, Becker! lol

  21. Dan
    May 17, 2013

    Awesome, thanks. Any tips on getting in on that day? Certain time, does it sell out right away? etc

  22. May 17, 2013

    Good stuff, Becker. Keep giving us the good stuff.

  23. Becker
    May 17, 2013

    3pm. It sold out in 6 minutes last time

  24. george
    May 17, 2013

    Thanks a bunch Becker! Really dig your posts and THANK you for
    being honest and for sharing all this knowledge you are my hero
    I mean that, While I´m starting my IM business I didn´t know where to
    start until I started reading your post.

    All of this help is going to be multiplied X1billion for you.

    Thanks for not trying to sell me all of this BS and please keep posting
    more on link building and your guitar solos : )


  25. May 17, 2013

    Thanks for another informative post Becker. Are you no longer going to use SENuke?

  26. Becker
    May 17, 2013

    I dono, we shall see!

  27. May 18, 2013

    Right on! I’ve always felt that anything that weeds out the quality SEO’s from the garbage out there has to be a good thing.

    The biggest thing that sells a product or service to a business owner is an uncertain situation is income security.

    My take on it is that if you really want to offer a business security of rankings and income online, you need to diversify. Build up great organic rankings, Google Plus Local Listing rankings and develop a good Adwords strategy.

    That way, a tank in organic rankings (which shouldn’t happen if you’re clever about it) isn’t going to remove 95% of their traffic and income.

    Bring on Penguin 2.0! :-)

  28. May 18, 2013

    Right on Alex! I am not running around scrambling after the next update either, I am just going to try to create killer content and do “smart” link building. I don’t think I could possibly go wrong by doing that. As always, thanks for the good post.

  29. KEVIN
    May 18, 2013

    Love the site. Devouring the information. Feel like I’m barely treading water figuring all of this out. 52 years old and am being phased out of my job so I have a little time to build a new income. Are there any forums out there that you could recommend?


  30. Becker
    May 18, 2013

    Glad I could help Joe!

  31. Becker
    May 18, 2013

    Glad I could help my friend :)

  32. Becker
    May 18, 2013

    The infinitum forum :) course it is paid. If you need help, please just contact and me and I will send you a free membership. I am sure you will get pay me back later on!

    Best of luck Kevin, truly!

  33. KEVIN
    May 18, 2013

    Stunning offer and amazed by your generosity. How do I contact you?

  34. Marc
    May 18, 2013

    Great post yet again man! But damn, 80k-120k/mo! geeez, forget the powerball, you’ve already won it haha :P

    awsome! :)

  35. joe17500
    May 18, 2013

    This is the kind of post I’d love to read any day. Ladies and Gents “The Fast and the Furious” SEO blogger ALEX BECKER!

  36. Ted
    May 18, 2013

    Becker, another great post. Thanks for all the excellent, FREE info you provide. I’m learning a great deal about SEO and gaining confidence every day thanks to you.
    Just wanted to let you know how much I appreciate what you do!

  37. Becker
    May 18, 2013

    vroom vroom

  38. Becker
    May 18, 2013

    Im very lucky and blessed. But I am also just a undedicated 24 year old, anyone can do this!

  39. Becker
    May 18, 2013

    Ha I appreciate you appreciating me by leaving appreciative comments :)

  40. May 18, 2013

    Becker, I love your approach to SEO. Glad I found you through Pat Flynn’s podcast!

    Hey, where’s the best place to get started to learn about building your own private network for link building?

    I’m looking forward to trying to get in to Autopilot, but until then, would love to take a stab at learning about the process of creating one myself. Any resources you could share would be awesome. Thanks!

  41. Becker
    May 18, 2013

    Google how to build a blog network and go to the first site :)

  42. May 18, 2013

    Thanks man… You’re a legend!

  43. Anthony Rizzuto
    May 18, 2013

    Becker great timing on the post & amazing thought provoking content. If your objective was put people’s minds at rest then mission accomplished over here.

    I think it’s all about common sense and digesting what you teach and working things out with your own brain in your own way to make it work with the base line knowledge you give us.

    The majority of people who are doom and gloom just want a can’t fail step by step hand it me on a plate system or someone to do it for them but to really make it work you have to have the knowledge ( which you give us) then the brains to interpret the info and do something about it which is what anything in life is all about.

    Becker keep it coming you are an inspiration and truly making a massive difference to people’s lives with your work here and to be honest I don’t know what I’d do without this site as a relative newbie to SEO.

    My chances of success (and i WILL succeed) are one hell of a lot better because of you.

    Thank you

    Am waiting to subscribe to infinitum cos I know it would be amazing, just gotta make some money first lol.


  44. Luke
    May 18, 2013

    Not that I would do this (and I hope noone reading this would), but wouldn’t it be super easy to just linkspam other people’s websites to get to first place? How would Google ever be able to detect if its other people or the owner who is spamming their own website? Have you heard of this happening Becker? This isn’t even blackhat… its like… devil’s hat

    I hope noone tries to go and do this, but if SENuke type links are severly slapped by Google, then I see SENuke becomming a tool to tear others down rather than to build one’s own site up.

  45. May 18, 2013

    Hey Becker, I really love these Google updates even though I had to learn a lesson that made me even better. One of my local biz client sites went from first page domination to page 40 and 50 almost over night for almost every keyword. So I under optimized every post and page (1 %) and did very diverse keyword and backlinking. I just wouldn’t come back for 3 or 4 months. This client pays me $1000 a month and fully trusts me so I am very happy. I finally created a brand new site about 2 weeks ago with a couple of videos (I have only created the home page so far) and ALL OF THE SUDDEN this website moves to page 2 to 4 from 40 and 50 for almost every keyword. Incredible. But I have learned so much about quality SEO and I can create domination of niches. I love this biz. I will keep both websites but give the new site a different look.

  46. Becker
    May 18, 2013

    Glad I could help my friend!

  47. Becker
    May 18, 2013

    Yep sometimes it is best to make a new site!

  48. May 18, 2013

    Awesome article Becker! As we teach people everyday, success is all about mindset. If you believe it is an opportunity you will find a way to make it one. I’ve only been doing SEO for two months and with your advice I have already started ranking big, been asked for help by big SEO agencies locally, and built an audience for my primary site. To boot, my girlfriend jumped in on the fun. In the last two week she’s taught herself HTML and SEO to build her first site in Brazil (being a native and speaking Portugese her eyes out up when I showed her your recent video).

    You rock, keep the good times coming! How will SEO autopilot be made available on the 25th? And is it 3pmEST? I would love to snag a package :)

    Brian and Julianny

  49. May 18, 2013


    I can direct you to a solution if its okay to post it here, hit me up at

  50. Jesse
    May 18, 2013

    Thansk as always!! I am still using your foreign translation method, so i haven’t worried about Penguin 2.0. Great Value!!

  51. Luke
    May 18, 2013

    Becker, you didn’t answer my incredibly thought provoking post above… perhaps you think link-spam attacking someone else’s website will be the way of the future, and you’re going to use it as your next post topic. Nice thinking :)

    Seriously though, I would love to hear your thoughts… I have to say, I’m surprised that link spam attacks aren’t a big problem yet. Found a few answers on google, but maybe it just doesn’t happen enough to be a problem… yet? Is there another term for “link spam attack” that I’m not aware of?

  52. May 18, 2013

    Awsome, Becker!

    Your challenge and inspire everyone to be Penguin 2.0 authority! Everyone are you ready for that?


  53. Becker
    May 18, 2013

    Its already been done and is already an issue. However once you get a really good site going, there is not much spam links can do

  54. Becker
    May 18, 2013

    Ha glad I could help my friend

    Yep june 25th (its aways away)

  55. Becker
    May 18, 2013

    They better be!

  56. Dan
    May 18, 2013

    Are you worried about building too many high PR back links from sites using WordPress?
    It is not natural to have 80%+ of your strong links to be from WordPress sites and it is super easy for Google to check but it is also super convenient to use WordPress on everything.
    What is your thoughts on this? Do you mix it up some in your high quality private blog network?

  57. Becker
    May 18, 2013

    A lil. but then ill just switch up my sites again

  58. mark oconnell
    May 18, 2013

    hey becker, great post as always!

    what do you mean by timing links? do you mean timing setting the links up to be posted over the span of 2 or 3 weeks or timing each different, like say artice links over 5 weeks, web 2.os over 3 weeks, wikis over 4 weeks etc

    And as for future updates when you say it will be good for real marketers would you recommend as well as become an exoert at seo also become an expert at marketing if you do local seo (pro seo :) ) and start reading like the dan sullivan books just as an example?

    thanks man you are a f$&*ing beast!

  59. May 18, 2013


    Actually, having a high percentage of WordPress links would look natural to Google. Statistics show that over 70% of sites on the internet today are created using WordPress. As you say, it’s an extremely easy platform to use to build sites. So if the ratio of WordPress vs HTML, Joomla, etc. sites is 80/20 logically the ratio of natural linking would be within the same range.

    Please correct me if I am wrong Becker. I have been diligently studying your lessons in SEO on Infinitum as well as here at Source-wave and would love to know if I am getting the correct grasp here.

  60. Becker
    May 18, 2013

    Yep thats pretty much the jist. Also with the increasing amount of WP sites, google would be setting themselves up for chaos

  61. May 18, 2013

    Thanks Becker!!! For the ton of information. I’ve been soaking up all what you’ve been posting here and this is the best resource online. Struggling to follow in your huge footsteps. I know I will get there or close by:)

  62. May 18, 2013

    Hey Becker, if I have most of my links (all diversified and non-spammy, and as per your strategy with only 20% targeting the main anchor text) pointing at my same webpage, will Google see that as bad SEO (meaning, is this one of their filters).

  63. Jon
    May 18, 2013

    Becker, love your “take no prisoners” style, telling it like it is instead of trying to propel carcinogens up my posterior. You are so right — it’s a freakin’ MATH problem, Google does not employ millions of nerds who manually review everybody’s sites 40 hours a week, its all automated and its a freakin MATH problem. Genius. Looking forward to more aha moments in Infinitum.

  64. Ray
    May 18, 2013

    Luke that’s negative SEO and it was a fairly
    hot discussion last year in certain SEO
    communities. I read a ‘case study’ where an
    anonymous SEO detailed his methods for
    taking down a site. It was interesting from a
    knowledge perspective, but to actually do it
    to anyone goes against everything I believe

    Alex Becker you are the man! I’ve been reading
    your posts & watching your videos ever since
    Pat Flynn interviewed you. Now I understand
    what ultimately tanked my fitness blog when
    Penguin 1.0 hit the scene. Now I know a more
    excellent way :)


  65. Armando
    May 18, 2013

    Hi Becker – I joined your list a week ago.
    And I am very excited to be apart of your community.

    I am still studying your free training material and it is exceptional.

    I do have a question.

    what is the best way to get to 50 links. I am trying to rank a website for ged houston, tx


  66. May 18, 2013

    Thanks, this post is such a good antidote to all the hysteria that breaks out whenever M Cutts announces something (anything)! I’ve had a hard time learning to let go of old penalised sites but keeping moving is definitely the way to go.

  67. Dan
    May 18, 2013

    Yeah I know thats why I said quality & strong backlinks. I dont have any numbers but when I analyze the backlinks for a random quality site in an average none tech or IM niche and check their backlinks less than 20% of the good quality backlinks are WordPress links.
    I agree that its dangerous territory but if Google wants to go after private blog networks they dont have many options as becker pointed out above but one they can use is the CMS used and Google has definitely shown before that they are willing to thread on thin ice when going after the evil black hats…
    I am worried it could be part of future updates and thats why i asked the question, I dont have any answer just trying to understand other peoples thoughts on the subject

  68. May 18, 2013

    Nice post Becker!

    I like that one. Well written, man I didn’t think you knew how to write like that Beck!

    Your a young man with many talents. I’m happy for you Becker. I was told you in another comment that I knew you had it in you to do good things.

    I wasn’t wrong! You have been doing real good Becker, real good!

    Everytime you open the doors on SEO-autopilot its sold out in minutes! Your slick Becker!

    That little system you have works everytime you start sending out those nice little reminders that your opening up!

    The great part is that your product is solid, it works! As long as you open up it will keep selling out!

    Keep up the great work Becker! Awesome job!

  69. May 18, 2013

    Hey becker, i am using source autopilot, its ranking several of my sites REALLY well…but one site seems to be smacked in google?, it was page two, took plenty of long organic time to get there , then suddenly , BOOM, SMACKED , it dropped two hundred spots overnight, it is starting to recover but it should have been page one a month ago, i am very sure of this…i cant figure out what the problem is.

  70. Becker
    May 18, 2013

    Haha glad I could help

  71. Becker
    May 18, 2013

    Not sure how they would target this :P Theyd have to slap every site with diverisfied anchor text

  72. Becker
    May 18, 2013

    Glad I could help bud!

  73. Becker
    May 18, 2013

    Glad I could help, thanks for the kind words =)

  74. Becker
    May 18, 2013

    Ha there is a 101 one way to get 50 link and those 50 links might not be all that great. Get 10 awesome link in my opinion

  75. Becker
    May 18, 2013

    ha thank you I am glad I could help you out =) I am flattered

  76. Becker
    May 18, 2013

    Hmm if your a bomber or up open a ticket in the help with Becker area and I will get right to it on Sunday

  77. Becker
    May 18, 2013

    Honestly, until Google takes control of the serps there will always be ways to rank sites, even if they take out networks someone else will figure it out

  78. Mark
    May 18, 2013

    Hey Becker

    Great post as usual.

    Re personal blog networks, how about sending backlinks to other sites that link back to your money site, would that be a good way of doing it?

  79. Greg
    May 18, 2013

    Thank you for this post chief. Pure value. Your just laying it down for us, a money blueprint.

  80. Alastair
    May 19, 2013

    Dude – however cliche it sounds… you’re the man. 23 years I didn’t know what I wanted to do with my life until I stumbled upon SEO and after that, Source Wave. I’m sure I’m not the only one you’re touching to that magnitude, keep doing what you’re doing man. If I can ever help in any way, shape or form, hit me up.

  81. May 19, 2013

    When I first opened the page I was thinking Becker’s changed a bit since the last time I saw him on a video!?! haha

    I agree with the info – keep doing the correct non-spammy type link building because sooner or later google will slap down the spammy types and even sites like mine without spam (: / which I have yet to recover from).

  82. Kurt
    May 19, 2013

    Becker, you are the ‘timm ferriss’ of the SEO world.

  83. Dan
    May 19, 2013

    I cant see them eliminating private networks but they can make it harder using them. Question is if one wants to be reactive to Google’s changes or preventive to possible one’s. Some sort of risk/reward/effort balance I guess but it so convenient to put everything on WordPress so I guess I keep doing that for now. But I do think it can be part of some over optimization/unnatural slap from Google some day.

    What is the name of the tickbox comment plugin you use? Is it good at preventing spam?
    Thanks for your great content by the way.

  84. May 19, 2013

    HAHAHAHA…..That was a damn good post Alex. I admire guys with drive and the ability to be individuals. What you said though is only ever so true.


  85. May 19, 2013

    There’s no way they can target “A Program” they can only target what a typical wannabe SEO will do with that program.

    When you filter out all the spammy PR0 sites and use your own list of sites then it’s pretty hard for them to target that.

    This update isn’t going to kill SeNuke, it will hurt their sales for a bit but they will just release a new list with different sites that work for the masses until Google reiterates the filter and so the endless struggle will commence.

    If you use the tool wisely then chances are you’re not going to get hit.

  86. Robin
    May 19, 2013

    Thank you for the awesome info Becker!

    I didn’t understand seo that well before I found your site — it seemed really complicated. The way you broke it down to high PR + Relevance made it really easy to understand.
    Thank you!

  87. maxime sincerny
    May 19, 2013

    I found a great keyword and second keywords in french with a great cpa payout without much competition.

    But in google trends the searches are all coming from 1 city. Is it a bug in google trend or the number of searches is wrong? Should I go after this keyword?

  88. May 19, 2013

    This is brilliant, that is what sets you apart from the rest, other people see destruction but you see opportunity and I’m jumping on this opportunity. My goal is to become a millionare not by dumb luck in lotto tickets, but by using the skills you have taught me to build an empire. Than k you again my friend be blessed always.

  89. May 19, 2013

    Hey there,
    Another great article. A little off topic, but when you buy higher pr domains and then point those back to your site, how do you keep the pr of the domain you buy? All the original links will end up pointing to ’404 page not found’ pages and doesn’t that piss off Google?

  90. May 20, 2013

    Well, I have come back 3 times from Google updates–Google got me with each of its updates. I guess I am pathologically addicted to doing exactly every thing wrong.

    Anyway, this time I have great link diversity, anchor text and I have a great bounce rate. The only thing I am worried about is the fact that I have dipped my toes in the SE Nuke pond to boost some of my sites.

    We’ll see…

    Paul Tooley

  91. May 20, 2013

    hello beaker as always very good post
    I wanted to ask you something

    SEnuke just bought the xcr and after reading that google may penalize automated links if you continue to use it is not

    What can you advise me with repect to this software?
    thanks for everything and for sharing your knowledge with us

  92. Simon Jones
    May 20, 2013

    Another good article Alex.

    One question I have is about “corporate” types websites.

    Most of these people do not want extensive copy on the pages; they think it looks ugly.

    So with that in mind, how do you incorporate keywords and a reasonable % of anchor text?



  93. May 20, 2013

    I built my first niche website in April last year and had it knocked out from page 2 to nothing. But Penguin is my friend because that’s when I discovered SourceWave and you, Becker! And as a guy previously said, I too have found a more excellent way. So I’m not too worried this time around.

    Thanks Becker


  94. May 20, 2013


    As always… super information. You make it all so simple, which it actually is. ;-) Since I’ve stopped being distracted with any “new” goofy technique. ;-)


    ~ Louie

  95. Martin
    May 20, 2013

    Hi Becker,

    first thanks a lot for the awesome information you always provide. I have a question concerning buying and buildung high pr aged domains, when I buy them and set them up on a ip hosting, how can i hide the name (or company) in the legal notice? Is it not trackable? do you have a tip for Becker? That would be great! Thanks a lot!

  96. Stephen
    May 20, 2013

    I have a couple of questions for you Alex.

    1. You mentioned that good (ok GREAT) private blog network to use is your Source Autopilot service, but that site shows that it’s not accepting new members at this time so why point people to a service that isn’t open?

    2. You mentioned that you keep your money sites and those of your clients in their own little world safe from harm which is great, but what’s to keep a Google employee from signing up to your service just to track down your network?

    I assume they probably don’t care much for smaller fish, but as you grow your membership/client list grows and then one day you’re big enough to be on Google’s radar.

    And so you know I’m not trying to call you out, I’m just asking these questions as someone that could at some point be interested in your service (if it opens up again) and so these are concerns of mine and wanted to get your thoughts on the subject.


  97. Robbin
    May 20, 2013

    Thanks great article. One question. I am from The Netherlands and I was wondering if buying high PR .com/net english websites is working for me because I am doing this for websites in The Netherlands. And the content and the backlinks from these high PR websites are written in English.

    Most appriciate your feedback on this one.

  98. May 20, 2013

    Hi Alex,

    I can see some climbing sites in the Google rankings for some words with low competition, and few or no backlinks. That’s a little scary because it seems that Google is promoting a revolution in the way they rank sites.

    Best regards

  99. May 20, 2013

    Has penguin 2 even come out yet? Didn’t realize it…

    Anyway, my traffic is up everywhere and i am like the most abusive SEO that exists. If an engineer looked at my link profile they would shit themselves and feel bad because they suck so much at their job.

    Personally, the biggest thing i think that has saved me (And thanks to you preaching in infinitum) is PILLOWING.

    Pillowing is the best. All these shit links are worth nothing really, but if you have 3000 root domains pointing at your site and 2900 of them are super diversified anchor text, then the last 100 are high PR links with exact match anchor, theres literally nothing they can do to stop you. Like, if they take you out, they have to rape everyone, then the SERPS would look like total bullshit and people would stop using Google.

    Add to that, if you have an actual decent site and a real brand, with good user metrics, social signals etc, its pretty much a license to rape and pillage. To be honest, what im doing right now is so dirty it shouldnt work, but it does, and i almost feel like there is nothing they can do to stop me without fucking up how their search engine works.

    Life is good :) Thank you Becker!

  100. Jim
    May 21, 2013

    About Pat Flynn’s security guard site.

    Has links from super authority sites like and, and more.

    They link to it talking about Patt Flynn making money.

    So not necessarily because the site is useful.

    And stop brown nosing him Becker. Enough is enough, you’ll need a nose job soon!

  101. Becker
    May 21, 2013

    lol its a great example of an SEO site for the situation given and everyone know about it. Tis not brown nosing

  102. May 21, 2013

    I’m anxious to see how many of the strategies that you have laid out over the past few months hold up to this next round Google tom foolery. I suspect that if we have been keeping to the guidelines source wave and infinitum have been touting, we should be okay. Or if we do see some negative movement, it should be relatively easy to restore. Another great post, Becker.

  103. May 21, 2013

    This is really good info, im one of those guys who always worry about a new update. But i feel better about it with the particular post, i need to clear my mind, (and stay off WF for a while) and focus more on learning more in depth about google algo changes. Thanks becker.

  104. dan
    May 21, 2013

    shoot me an email

  105. May 21, 2013


    First off. Thanks for being awesome. Secondly:

    Give me an unpaid internship.

    I’m hungry, smart and dedicated. I bought 2 sites a few days ago and I’m going to
    rank them as the top three SERPs for their seriously non-competitive keywords within a month and penguin 2.0 isn’t going to touch me. I’m twenty one, I’ve written a CL lead generation system in perl that kicks ass, I’m a natural at marketing and group
    schmoozing and I want to kick more ass when penguin 2.0 comes out while the rest of the world sits on their thumbs saying SEO is dead.

    Sorry for getting all internet tough guy on you there, but give me a fucking job man. I’ll work for knowledge.


  106. May 21, 2013

    SEO game is gonna be more complicated when the Penguin 2.0 updates comes, but the principles of SEO remain the same, It is all about building great content and maximize the outreach method that natural attract traffic, links, shares, leads and sales. Content marketing is likely to search all purpose rather than just getting or driving traffic. Content marketing will help us build brand and boost conversion rate.

  107. May 21, 2013

    Great article Becker – having followed all your articles about natural links and keyword depth I do not worry about any Google updates and have not been affected by any to date. Thanks for the great information.

  108. chandrasekaran
    May 21, 2013

    You make it sound so easy.It of course is easy…for you.For Zillions of people like me,at least it offers hope which is vital.Thanks for the post which is very very positive

  109. Jason
    May 21, 2013

    I commented in the previous article and I am gonna say now. You can get white hat super-quality high PR and low Alexa links at

    And now on-topic. Just rading this article I got 2 fresh ideas how to make money. If you guys can’t take this article and make at least $5K after the next update you should think about getting a 9-5 job.

    So, what to do? Just be different, that’s it. Forget about everything you read at top forums (BHW,WF) that has nothing to do with reality, the real deal is your brain, just turn it on and start thinking out of the box. Too many buzz words for you?

    Thanks Becker for another awesome article for the Layman.

  110. Becker
    May 21, 2013


  111. Howie
    May 22, 2013

    Sorry unrelated question:

    where do you order your content Becker?


  112. May 23, 2013

    Penguin rolled out tonight. I figure it out already. I know whats devalued :) WIN!

  113. Simon
    May 23, 2013

    So Becker, didnt survived Penguin 2.0. Explain.

    I also do not read!

  114. Becker
    May 23, 2013

    I explained this 3 times. The site got attacked and reported well before the penguin patch…

  115. May 23, 2013


    Just thought I’d check in post Panda 2.0 launch. I lost a little over 50% of traffic to my big money blog.

    Of the 3 major keywords, 2 fell one place and one fell 2 places. I am still not sure why this has translated into such a drop in traffic, but it is early yet,

    The one blog that I hired Wave-Source auto pilot to shepherd was totally untouched. It didn’t drop in rank at all. Pretty good, Becker, pretty darn good!

    I had some smaller websites that I used gigs to get to the first page of Google. One of them is still #1, but the other is toast.


  116. May 23, 2013

    Hello Andy. Can you help me – I’m desperate. Google massacred my site almost 4 years old, PR 3, removing over 80% of traffic to my money site. What can I have done wrong? Best regards – Anna

  117. May 23, 2013

    Is there going to be a replay of the last webinar you and Alex did? I had an appointment already and missed it.

  118. Darrell
    May 24, 2013

    Hey Becker – need your help

    I’ve received 2 – count them 2 emails today about how since Penguin 2.0 was rolled out and verified by Matt Cutts only like yesterday, the would be marketers have already figured out that social media is more important now than basic seo in terms of ranking on page 1.

    (Insert Sarcasm) How the f–k could someone possibly figure this shit out in like a day without really doing an independent A/B test to really determine the impact of the possibility that social signals are now being given more credit than before? Ah wait for it – could it be the new fancy social plugin that they are trying to pitch to me to buy???

    As well, we know that Google has been trying hard to find alternative ways to rank pages or at least use a mixture of signals to rank sites etc.

    Like you mentioned at your webinar yesterday, links still matter. However, you need to get quality and try for relevant links. Yes, grab some social as you go along too.

    I would like to hear your thoughts please on this breaking news…

  119. David S
    May 24, 2013

    Hi Becker,

    I’m about a week now surfing on your site to get all the information I could get post Panda and Penguin update.

    I’m glad I met this extremely useful site (got this from smartpassivecincome by Pat)

    However, I’ve read somewhere on your post that you’re gonna publish forum for all your readers. Where can I see that? I’d really love to join in

    And another thing, I’m desperate to see how to make a good SEO site design as you’ve showed on earlier posts. I knew that you’ve built as sample, but now it’s gone. Could you please post some images of how looks like?

    Many thanks,
    David S

  120. James
    May 25, 2013

    Becker, hi,

    Just keen to know it your Dream Niches backlinking method is still effective.

    Is it any harder to get first page rankings in 24hrs using that exact backlinking structure?

    All the best,

    PS. Cheers for keeping it real and bs-free.

  121. May 26, 2013

    hey Becker,

    this is an awesome post.
    I perfectly agree with you that “Any new Penguin is a Blessing in disguise”.

    Love that…

    Question for you:

    would you say that ranking adult websites would be comparability easier that any other niche site ( i. e weight loss ) , using privately build network (PR domain + relevance)?

    there are NOT many places where you can get back links from for such content ( even most big private network shy away from it).


  122. May 29, 2013

    Great info, finally i know what the heck is going on…Everytime so update comes i get stressed and then realized nothing happens :D

  123. May 29, 2013

    Hi nice post!
    I just finished my penguin 2.0 Case Study on what u think about that?


  124. May 29, 2013

    Another great post. I am now a happy Infinitum member. Best $47/ month spent. I have a much better grasp of SEO and what it takes to get to the top of Google. Was blind but now I see. Thanks.

  125. May 31, 2013

    Hi Becker,

    About the webinar on the 5th of June, is there any chance you can record it? I live in London and it will be 1am in the morning, not that would be a problem as I really want to attend but I work nights (in a shitty Job).

    Please let me know if there anything you can do.

    All the best

  126. June 1, 2013

    I know that my website form my offline business tanked. Oh I have gotten it back but it took doing and learning. My pagerank also suffered. It went from 3 to 1. And my Alexa rankings went from 2 mil to over 20 mil its now back down to 5.5 mil. Thanks for this post it cheers me up that I can survive too.

  127. June 7, 2013

    Hi: Waaaaay Cool! Finally a hip point of view on SEO and the Google Zoo! I would bet that the Googs watch every new tool that the warriors cook up to fool the zoo, and they must be slightly frustrated that you cats are so sharp that you can out think Pandas, Penguins, et al. I am so loving this guide!

  128. June 7, 2013

    Pure quality post as usual and straight talking. Thanks for info, it just makes so much sense. Cheers mate

  129. Luke
    June 9, 2013

    Hey Becker – Few weeks after the fact, got any updates on what you think Penguin actually hit?

    Excited to become a member to infinitum once I get home from overseas in about a month. Right now my internet stanks :-|


  130. Becker
    June 11, 2013

    Yeah it essentially didnt hit much. It more so boosted the authority of some sites

  131. Bharath Narla
    June 24, 2013

    Hi Becker,

    Excellent content.

    I’m with you on all the SOURCE-(SERIES). Just loving it and looking forward for more.


  132. July 18, 2013

    Quick question about anchor text…after Penguin does Google look at the variety of anchor text for the site as a whole or on a by-page basis? i.e. if our main url has lots of varied anchor text, do we have to worry about varying anchor text that points to each page?


  133. Justin
    July 23, 2013

    That’s looking at the Glass “Half Full” ;p

  134. Zeke
    July 24, 2013

    Hey Becker,

    I can rank sites easily from your guides, but if i want to start selling big services to other companies how can i start doing this? Personally i believe the money in SEO is selling your SEO services.

    Do you think you could make another post on this topic?

    Thanks A TON,

  135. January 13, 2014

    Even I was sure about the about he cost of ads are going to be high and search engine are going to make big $ from all coming update. SEO is fading quickly

  136. February 9, 2014

    thanks for sharing your kind words on penguin update it better to be safe and follow the guidelines of google to get site indexed in a proper way

  137. February 14, 2014

    I do not even khow how I ended up here, but I thought thiss post waas good.

    I do not know who you are bbut definitely you are going to a famous blogger
    if you aren’t already ;) Cheers!

  138. March 9, 2014

    True, there are comedians that cuss a lot, but you got to earn that right before
    you do that. No matter what your field, it helps to know
    what you’re good at, but it also helps to recognize what others are good at.

    If it feels weird coming out of your mouth, fake it.

  139. Nanovation
    March 30, 2014

    You can find it on David

  140. May 15, 2014

    thanks for the info.

    I don’t mind penguins as much now ;)

  141. July 12, 2014

    I seldom comment, however i did a few searching and wound up here Penguin 2.0 Update SEO
    Guide. And I do have 2 questions for you if you usually do not mind.
    Could it be only me or does it seem like a few of the remarks come across as if they are written by brain dead folks?
    :-P And, if you are writing at additional sites, I would like to follow everything new you have to post.

    Would you list of the complete urls of your communal pages like your linkedin profile,
    Facebook page or twitter feed?

  142. July 14, 2014

    Howdy just wanted to give you a quick heads up.
    The text in your article seem to be running off the screen in Opera.
    I’m not sure if this is a formatting issue or something to do with browser compatibility but I thought I’d post to let you know.
    The design look great though! Hope you get the problem solved soon. Many thanks

  143. July 16, 2014

    Does your site have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail.

    I’ve got some recommendations for your blog you might be interested in hearing.
    Either way, great blog and I look forward to seeing it develop over time.

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