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Omega Guide : Keyword Research That Builds SEO Empires

 
Hey guys, its that Becker dude…

Now I know we have been on the “AUTHORITY F%@K YEAHHH” train lately on Source Wave

And frankly I am loving it. But, with that being said one of the MOST important skills for making a authority site or SEO in general is keyword research.

With that in mind, I have decided to write another Omega guide on the most important aspect of SEO

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Omega Guide : Keyword Research

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Backlinking Is NOT Important

Okay I lied..It is..

But it is not NEARLY as important as people make it out to be.

Do you want to know the main reason most people just plain suck at SEO? It is because they NEVER master or even grasp keyword research.

What you need to realize is that with EPIC keyword research SEO becomes almost comically easy. If you are good at it you can

-Literally find REAL uncompetitive niches in minutes

-Rank with below average cheap backlinking

-Profit off your websites by the end of the week

 

Unfortunately what I listed above is NOT possible until you understand the basics of keyword research (which is exactly what I am about to teach you)

 

In This Guide You Will Learn

 

-What makes a good keyword

 

-Basic competition analysis

 

-The true signs of low competition and easy rankings (Your not doing this..I promise)

 
 

WARNING

If you have NO idea how to work the Google keyword tool, take a sec and watch this video in our free beginners course. No seriously…Do it

 
 

What Makes A Good Keyword

 

No one quite agrees on whats a good keyword

If you go anywhere and ask what is a good keyword, you will get back 150 different very passionate answers

 

“OMG!! SEARCH VOLUME”

“THE CPC, ITS ALL BOUT CPC!”

“BY MERLINS BEARD ITS THE THE COMPETITION”

 

Ironically all of these are right…and wrong. This is because a good keyword is not made up of any one factor. It is a combination of MANY things. Here is what they are (in no specific order)

 

 

 

Basic Signs Of A Good Keyword

 

Search Volume

Okay duh…The search volume for a keyword matters. But to be more specific the EXACT match search volume is what we are looking at. You see there are two types of search volumes

 

Broad:

Broad search volume is exactly what it sounds like. A broad estimate of all the searches that fall under a relative search. For example the search “Diapers” has million of broad searches. This means the broad search volume takes every similar search such as “smelly diaper”, “exploding diaper” and “new diaper” as part of the volume.

For example, if you rank first for “new york dentist” you will also rank for terms such as “Dentist new york” “Cosmetic dentist new york” naturally. This is an example of a broad ranking.

While this is a great LONG term goal, unless we are ranking local sites we do not want to focus on broad search volume?

Why? In order to really benefit from a broad search volume, you need to REALLY dominate a niche, but it can take years achieve that. It is MUCH better to focus on a few EXACT searches at a time.

ALSO, there are many searches that will have a huge broad search volume, but in reality have a very low exact search volume. This means it is VERY inaccurate for what we are trying to do

 

Exact: Exact is EXACTLY what it sounds like. The exact search volume is the exact (roughly) amount of searches a certain search will get in a month. This volume will roughly show us how much traffic we can expect if we rank for a certain search.

This is far more reliable than the broad search volume as it gives us a real estimation of visitors we can get. Since we are going to be targeting searches very specifically, this is the search volume we MUST go with.

With that being said, understand that the site that ranks first in a search will get 40-60% of the traffic from the search. On top of this the top 4 searches get most of the search volume. Do not expect a ton of traffic even unless you make it to the upper half of the first page.

 

With all of that in mind we of course want a higher search volume. In basic SEO, you usually want a exact search volume of 3,600+. However, I will explain later on why this is not always true in advanced SEO.

 

 

CPC ( Cost Per Click)

I do not really look at this, but in basic SEO this is great indicator of how much the traffic is worth . CPC represents how much people are paying for traffic in adwords. It also represents roughly how much you can make per ad click if you have ad sense on your site.

In short if people are paying a ton for the traffic, then the traffic has a high chances of bringing in money.

In short, this VERY roughly represents how much the traffic is worth. Ideally, in basic SEO, we want a search that has a $1.00 CPC

 

Global Vs Local Search

This is a HUGE mistake I made when I first got into SEO so listen up.

In the keyword tool you will see 2 columns for global and local search volume.

Global search volume represents the world wide search volume. Local represents the volume in the country your keyword tool is set too.

Ideally we want a good local volume in the USA. There are MANY searches that have a HUGE global volume, but have a very small local volume.

You have to keep in mind that countries like India have a MASSIVE amount of users. Unfortunately these users are worth very little because they do not have money.

CPC is also effected by where a user is from. A ad click from an American for one search can be worth $8.00 while a ad click from a another countries user can be worth next to nothing for the same search.

With that being said, aim for a high local search volume.

Signs Of A Good Keyword In Advanced SEO

 

Okay…so what I listed above is what 99% of SEOs look at. Just because everyone else is doing it, does not mean it is right. Here is what you MUST MUST MUST keep in mind if you want success

 

The Level of The Problem The Searcher Is Having

Would you pay $5 dollars for a collection of cat pictures? No…

Would you pay $100 to increase your life by 5 years? Yes…

This is why search volume can be totally irrelevant. You want to mainly focus on how big of a problem a person is having when they search. The bigger the problem, they more chance they will spend money to fix it.

For example, I am sure the search “Funny Cat Pictures” gets a boatload of searches. But none of these searchers will spend money in this niche. If you have a $5 product , it is highly unlikely people would buy it, so even if you got 20,000 visitors you would probable have a .5% conversion rate

 

20,000 x .005 = 100 x $5= $500 for 20,000 visitors. That is NOT a lot of money for that much traffic.

 

Now on the other hand, what if we had 500 visitors from the search “how to lower the chance of a heart attack”. On this site we had a $50 product with a 10% conversion rate because people REALLY need to solve this.

 

500 x .10 = 50 x $50= $2500

 

See how 500 visitors in the right niche is worth more than 20,000 in another. Always keep the visitors problem in mind.

 

Buyer Keywords

This is fairly simple. If a person types in “buy monkey body guard”…They more than likely are looking to buy something right then and right there. This will of course result in more sales

On the flip side, if someone just types in “monkey body guard” they might be looking for pictures, information, or might just be bored at work.

What people type in directly reflects their intentions. Their intentions represent the chance that they will make you money. When people type stuff like

-How to _____

-Get rid of _____

-Buy _______

-Purchase _______

-Best _____

It means they are searching with the intention of finding a solution. Searches like this have a higher conversion rate and will generate your more money per visitor.

 

Quick note

This also applies when people are searching for something VERY specific, preferably a product. If someone types in “Canon Rebel x2100″ they are more than likely in the market for a Canon Rebel x2100.

 

 

Seasonality

Sure this matters now…

I am not going to go to deep into this because it is common sense.

Searches based around Christmas will not have a large search volume year round.

Searches based around events will not have a large search volume in the future. For example “Justin Biebers New Haircuts” was a huge search a year ago. 2 years from now it will likely not drive the same amount of traffic though. Be sure to watch for when he cheats on Selena Gomez though…Now THAT is gonna make some nasty search volumes =)

 

Business/Interaction Potential

This is something very advanced that I look at.

When I see big keywords that cannot clearly be monetized (no affiliate product or low CPC) I like to think of how much interaction I can generate and if I could start a business off of it.

For example I used to kill it for the search “kamasutra book pdf”. Now this was a hard niche to monetize because people were not looking to buy the book, they just wanted a downloadable PDF.  However, their search ALSO indicated they were looking for relationship advice

So I determined it had high interaction potential if I had something they wanted (a pdf) and a business potential because they had a problem (dating).

I then got them to interact by exchanging their email for a free PDF, and then I created a business by marketing dating advice to their emails.

See how that works?

If you can generate interaction and turn it into a marketing relationship you can monetize even the weirdest of niches.

 

Finding A Great Keyword Is Only The First Step

So now we know everything that goes into making sure a keyword makes sense. Now we need to know if we can actually rank for it. We do this with\

 

 

Keyword Competition Analysis

Sometimes you have to spy on your competition…Yeah…

Now this is the part where most bloggers will try to sell you on some piece of shit keyword analysis tool (market samurai, etc)

As a person who makes a comfortable living from this, I will tell you this…YOU DO NOT NEED ANY TOOL TO ANALYZE COMPETITION

You are constantly going to see people swearing by these things. You will also notice that these are the same people who have a VERY hard time ranking websites quickly…Wonder why..

Keep your money in your pocket because keyword research tools are stupid.

 

Basic Keyword Competition Analysis

Just like in the last section, their is a common basic way to do this and then their is the way a smart person does it. However, before you jump into into the clever stuff you need to understand the basics.

Here are all the thing you look at in basic keyword research

 

Competition Page Rank

One of the first things people look at in terms of competition is the PR of the first 5 sites in a search. While this CAN indicate low competition, it is pretty shakey to go off of.

The rule of thumb is to make sure none of the top 5 sites have a page rank of 3+. A high PR indicates high competition/authority. You can analyze this with free tools such as SEO quake.

With that being said, I have seen tough searches with PR 0′s at the top and easy as pie searches with PR 6s in the top 4.

In short the PR of the top sites is a “generalized” competition measurment

 

The Amount Of Backlinks A Site Has

This is another “generalized” competition analysis. The rule of thumb in basic SEO is that if a site has a ton of links, run away!

However, links (especially post updates) do not generally mean good optimization or even represent a SEO threat. However, you can easily analyze how many links a site has with a free account at majestic SEO

 

Domain Age

Pretty simple. Old sites have more trust with Google. Young sites do not. If one of your competitors is an ancient Greek god of a website, you might be in for a fight

Again this is not the end all of rankings though.

 

 

 

Advanced Signs Of Low Competition

How The REAL Advanced SEOs Find Keywords

Now that you understand basic signs of competition understand this…Going off of basic signs (like most SEOs) is very very stupid and short sighted.

Now do not get me wrong, I will go after high competition keywords all day long.  However, when it comes to keyword research 9/10 are goal is to choose searches we can rank for FAST!

To get first page rankings in 1-2 weeks, your goal shouldn’t be able to roughly identify low competition. Your goal needs to be able to spot NO competition. We want to look for signs that people are not targeting the keywords we are.

Here is what I look for and consider signs of easily destroyable niches

 

The Optimization Of The Sites Ranking

Remember when I talked about broad rankings? Their are many high PR big sites that rank broadly. What this means is ,yes, they will rank for searches.  Their ranking will not be as strong as ours because they are not INTENTIONALLY ranking for a search though.

You will see this happen all the time.  So when you see a big authority site ranking highly, we want to check if someone is purposefully ranking that page or if it is just ranking unintentionally.

The first sign of an unintentional ranking is a non optimized page.

For example when a SEO makes a page this is what its urls and metas look like

 

Keyword: Keyword research tips
source-wave.com/keyword-research-tips
Title :Keyword research tips
Description: Some idiot named Becker share keyword research tips

 

If you see purposeful SEO like that, then there is probably a SEO you are directly competiting with at some level. While this is not horrible, its not optimal.

We want to see a page like this ranking

 

Keyword: Keyword research tips
Source-wave.com/tips-on-researching-SEO-for-beginners
Title: Tips for finding the best keywords
Description: Becker gives out some SEO tips

 

What we have here is page that is loosely optimized. See how its meta and URL are not really aiming for any one keyword?

It will only rank because of the domain it is attached to. If it goes up against a totally optimized domain it will lose head on. This is a sign of lack of competition

The Type Of Pages Showing up

Another thing to keep in mind is that the type of page that is showing up matters a lot. There are tons of times where random inner pages of sites with zero SEO will show up in search results. This will also happen a lot with user generated page as well.

For example in a lot of searchs you will see a forum post show up. Newsflash…No one create forum posts and ranks them in Google. Nine out of ten times  if a forum post is showing up highly there is very little real competition.

This same theory applies to

-User created pages on file download sites

-Facebook and twitter profiles

-Ezine article pages, and other crappy article sites (squidoo, hub pages, etc)…Yes I am aware Squidoos can rank but this is generally not the case.

-Inner random borderline empty pages on large sites (school sites do this a lot)

 

When you see pages like this showing up, it is a very good bet that you are looking at a low competition search. This is because pages like these never have any SEO behind them.

 

Beyond Stupid SEO Errors

Some SEO mistakes are just to much

Another sign a search is VERY uncompetitive is when you see beyond stupid SEO errors in the top spots. Not every SEO is created equal, but we all share some common traits. For the most part we make clean logical pages (at least SEO wise)

If you see a site with a url structure like this

www.hawaii.edu/hivandaids/Kama%20Sutra.pdf

you can know without a shadow of a doubt that there is not a SEO working on that page. This can be a pretty broad sign though. The best way to go about this is when you look at your competition, ask yourself…Did someone design this page for SEO. If it is obvious that no one did, then assume your search is low competition.

 

Misguided Anchor Text

When you inspect a sites anchor text in Majestic SEO  it will come out very neat if done by a SEO. For example if a page is targeting the search: ninja turtle swords, the anchor text will look like this

-Ninja turtle swords

-Buy ninja turtle swords

-Donatello Ninja Turtles

-Etc

Now if there is no SEO behind the page, the anchor text will be totally random. For example for the same keyword it would look like

-ninjaturtletoys.com

-kidstoyaspx.

-Site: ninjaturtletoys.com

-(The title of the page)

This is not how a SEO builds anchor text. If you see this, it means there is no one doing SEO for the page and you can beat it.

 

Exact Match Domains Open

Wait! This is not what you think.

I have never been a big supporter of buying exact match domains. However, if the .com,.net and .org are open it means one thing…No one knows about this search.

You see, the second a decent search is discovered and the EMDs are gobbled up in minutes.

If they are not it means that this search has yet to be targeted by SEOs. If it is not being targeted, then it means you can sweep in and gobble it up

(Quick note: Instead of buying EMDs, I simply make pages about the wide open keyword)

 

Boom

Wooo…3000 words later.

This is virtually every tip I can give you for keyword research. With that being said if you have any questions hit me up in the comment section and I promise to answer your question with in 24 hours

Mucho love,

-Becker

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90 Responses to Omega Guide : Keyword Research That Builds SEO Empires

  1. Brian October 10, 2012 at 1:57 am #

    Good.

    I’ll disagree that tools are stupid. They make finding those variables faster/easier to compare, but the real answer is that they are not necessary. They just help make life easier.

    I really liked the advanced part about your kamasutra pdf case study. A lot of people don’t think outside the box like this, me included!

    Thanks Becker.

  2. Hervey Bay October 10, 2012 at 1:59 am #

    More great info here, thanks Becker

    • Geoff October 10, 2012 at 2:01 am #

      I learned that name linking idea for backlinking from you thanks Becker.

  3. Tung Tran October 10, 2012 at 2:00 am #

    Carefully read your guide 2 times :D Very informative and helpful for me.. But I still think use Market Samurai to to get the data quicker is good as well :D Time is money and we dont have time for manually checking all … but you are right, we can use free solution

    • Robert November 26, 2012 at 12:43 am #

      Of course the more time you spend on researching, the less time for processing your project. But think again, these manual tools will give you more experiences than some automatic ones like Market Samurai. And they give you a broader view of your niche.

  4. Alex October 10, 2012 at 2:39 am #

    Nice guide Becker, i have had a problem ranking my site. In my case, the top 10 searches in google is dominated by a classified website. It has good permalinks with entire keyword in URL and overall good SEO, but the page doesnt have backlinks at all, also PR of page is 0.

    I am competing to get top rankings there for about 10 days, but my site is not in even 200 spots or so.

    Please suggest a way to rank there. Can i make a blog network to rank there. (coz i want to rank fast there)

    Thanks

  5. Dave October 10, 2012 at 2:57 am #

    Good stuff Becker as always!

  6. David Viniker October 10, 2012 at 3:39 am #

    An interesting and nicely written post. Thank you.

    I think, like so many posts, the role of PageRank is underplayed.

    Links to the webpage and to the website are more important to Google than keywords that are visible on the page and in the underlying coding i.e Website authority (best represented by HomePage PageRank) and the webpage authority (webpage PageRank). There is also a hidden boost to the effective PageRank given to HomePages competing for keywords equivalent to PageRank in the order of PR4.5

    Checking the averaged PageRanks of the top 10 webpages for a keyword on the relevant Google domain (.com .co.uk .ca etc) looking at
    HomePage PageRank,
    webpage PageRank
    and adding in the boost for competing HomePages provides,
    IMHO, gives the best indication of keyword difficulty.

    You must then look at the HomePage PageRank of your website and the PageRank of your potential competing webpage to see if you have even a chance of top page positioning on Google. Remember to add the boost to PR4.5 if it will be your HomePage PageRank that will be competing.

    Hope this helps

    Regards

    David

  7. James Blackstone October 10, 2012 at 3:56 am #

    The cat still has me laffin out loud. Great article Becker. Why does it take back-links so long to show up then disappear just as quickly? Seo Quake shows nothing while SEO Majestic does… and Visa Versa.

    I’m really hating here….

  8. Tim Bennett October 10, 2012 at 4:25 am #

    Hi Becker,

    What an awesome article!

    Keyword research services are all over the place and I have been using Market Samurai with SEObook combined and I was just about to buy another one until I read your article, so thanks for saving me another $37.

    You make some really great observation about the quality of keywords and I will surely use these to guide me in the future.

    I think you article is so good that i have shared some of your observations on my site with my students and linked back to your article for them to connect with you.

    hope that works for you!

    Kind regards,

    Tim

    • Becker October 10, 2012 at 4:35 am #

      Thanks a ton Tim, glad you enjoyed!

      • Tim Bennett October 10, 2012 at 8:52 am #

        Very welcome Becker,

        Love your stuff.

        Very refreshing to see someone with alternative views rather than the “follow’” the crowd stuff you see everywhere!

        Tim

        • Becker October 10, 2012 at 2:10 pm #

          Thanks Tim!

  9. Len October 10, 2012 at 5:05 am #

    Hi, Becker loving your stuff lately, getting so much out of it. This one here was an absolute gem.

    Len

  10. Eric October 10, 2012 at 5:16 am #

    Awesome. I loved reading this! thank you.
    I have one question, I’ve read both ways to make the page url which one would be better for ex: monkeywings.com/buymonkeywings OR monkeywings.com/buy-monkey-wings ?
    I’ve been confused about that for a while.

    Thanks man!

    • Becker October 10, 2012 at 2:07 pm #

      i personally get rid of the -, but that is just me. Works either way!

  11. paul October 10, 2012 at 5:53 am #

    nice work becker im using your ink strategy so will see some results soon i hope. as for kw research i actually use long tail pro and this is very good for analyzing top 10 for title , descr and url and the backlinks…..if i get all red on title and desc for the keyword i look at links. i look for at least 5 sites with less than 10 backlinks with at least 4 of them being pr0 or no pr. this way i know that i can then start drilling down. ranked page one for one kw but got hit with emd update as it had no backlinks. so hoping your link strategy brings that one back up.

    • Becker October 10, 2012 at 2:08 pm #

      =)

  12. Kathy Mason October 10, 2012 at 6:02 am #

    Becker,
    Thank you for your review on SEO. I have a question for you. Today I was speaking with another webmaster and he said that google penalizes sites that have duplicate meta information on all of the pages. Have you experienced this? Thanks!
    Best wishes,
    Kathy

    • Becker October 10, 2012 at 2:09 pm #

      Not really, but I rarely have duplicate meta data. There are however, massive sites that do this, and do just fine

  13. Vinny October 10, 2012 at 7:58 am #

    I love the way you wrote this article! No crap and straight to the point. You definitely have a distinct approach compared to other ‘IM guru’s’ out there…keep it up dude.

    • Becker October 10, 2012 at 2:09 pm #

      Thanks Vinny!

  14. Shell October 10, 2012 at 8:26 am #

    Love this article, thank you! Really like your style, and the case study of the pdf was brilliant outside of the box thinking, got lots more enthusiasm for SEO now, thanks! :)

    • Becker October 10, 2012 at 2:10 pm #

      Glad to hear it Shell!

  15. Chetan October 10, 2012 at 8:54 am #

    Howdy Becker-

    You are a life saver… really. I am amazed by the transparency & straight up advice you throw out for people like us. The stuff you share is invaluable. Unfortunately, newbies who don’t know about you will end up paying for a scam seo program and still won’t find the real seo tips like you do it here for free!. I hope you will soon become the undisputed king of SEO and may God bless you with thousands of subscribers.

    Best Regards,

    Chetan

    • Becker October 10, 2012 at 2:10 pm #

      Haha I am flattered. Thanks Chetan!

  16. Chris October 10, 2012 at 9:29 am #

    Hi Becker, Your idea of connections between the motivation for a search and products that fit the motivation but not keyword is very encouraging to an IM idea I have. I haven’t tried IM but I want the first attempt to work well. Too many of my bright ideas turned out to be dim.

    One question. You said:

    (Quick note: Instead of buying EMDs, I simply make pages about the wide open keyword)

    Can you expand on that a bit because I don’t understand. Would your domain contain the keywords? What do you mean by wide open?

    Many thanks.

    • Becker October 10, 2012 at 2:06 pm #

      Hey Chris

      What I mean is

      No my domain usually does not include the keyword. By wide open keyword I am referring to the the noncompetitive keyword I was referring to in the article!

      Hope that helps!

  17. Rob October 10, 2012 at 11:47 am #

    HI Becker,
    Great article as ever.

    What if amazon & ebay pages are ranking -do you see them as as sign the KW is ok or do you avoid?

    I get a little confused about the correlations between backlinks, unique domains etc – would a site with 20 000 links from 1000 domains beat out a site with 12 000 links from 1050 domains?

    Finally, when an inner page of a domain ranks for a keyword with say 100 000 links to the domain but maybe just a 100 to the inner page itself – and the onsite SEO is pretty spot on, how do you decide on that?

    thanks

    Rob

    • Becker October 10, 2012 at 2:11 pm #

      No amazon, wiki and similar sites will always shows up. I pretty much ignore them, because they will always be ranked highly

      It really depends on the power of the domains. Also the more links you have from 1 domains, the less juice they carry

      Sounds like competition =P

      • Susannah October 11, 2012 at 1:22 am #

        Sorry to be a pain here Becker but could you clarify your answer please.

        1. You ignore amazon, wiki & ebay pages because they always show up?! Doesn’t this mean they should be considered because they are competition or is this an example of a page showing up because of unintentional SEO?

        2. What ‘sounds like competition’? And is that good or bad or what?

        Thanks again!
        Susannah

  18. PabloVTB October 10, 2012 at 12:17 pm #

    Hey Becker, cool post, thank you! Quick note on the CPC values showed on the keyword tool in connection with AdSense: Do NOT rely on them. The CPC displayed there is mainly a reflection of the competition in Google’s Search Network. Google’s Display Network does not work the same way (“flat niches”), and bids are usually lower. As an Adsense publisher you get 68% of the advertiser’s bid. There is a much better tool to determine bid averages, more info here: http://www.google.com/ads/innovations/ctt.html.
    I recorded a short video about this some long time ago, visible here: http://pablovtb.me/a-game-changer-for-adsense-publishers/

    Cheers

    • Becker October 10, 2012 at 2:13 pm #

      Thanks Pablo

  19. Filippo October 10, 2012 at 12:56 pm #

    Ehi Becker, thanks for this great article about KW research. I have a question about senuke xcr: i’m using the template Full Monty V4 but my index rate is VERY low. i also use unique and good quality content for my backlinks. which template do you use? do you have suggestions to increase my index rate?

    • Becker October 10, 2012 at 2:14 pm #

      I make my own templates. No, I dont really pay attention to index rates. Ive tried various things, but the only thing that will get your links indexed is time

  20. Ben October 10, 2012 at 1:26 pm #

    Hi Becker,
    I stumbled on this blog last week. Read it entirely.

    08 october 2012
    http://screencast.com/t/ctZOIPJrZJ
    Registered a domain name

    built a website

    1 post

    pinged

    sat back

    10 october 2012
    It is on position 7 now.
    http://screencast.com/t/abpoHam6ww

    I have all the tools, but used none to do this test. I only followed your instructions.

    Conclusion, It works.

    • Becker October 10, 2012 at 2:14 pm #

      Nice =)

    • Andrew October 8, 2013 at 4:43 pm #

      Ben – what software did you use that tells you where you rank on a particular keyword in google?

  21. Alex October 10, 2012 at 1:47 pm #

    Hey Becker, quick one.. i realize these days G places more importance on trust factor… so what do you think about having fake profiles like ” i’m a mom of 2 beautiful kids and blah blah” or should we just be genuine and post our real profile under pen name?i notice authorship gets far more important than keyword research.

    • Becker October 10, 2012 at 2:15 pm #

      Yeah, you just have to make sure your authorship actually carries weight (more on this later)

  22. Alex October 10, 2012 at 2:22 pm #

    Cool! can’t wait to read more about that… :) btw most of the time your analysis is just spot on…

  23. Tim Dini October 10, 2012 at 4:18 pm #

    No video this time? You must be busy patching the holes : )

    Great article Becker!

    • Becker October 10, 2012 at 10:47 pm #

      Haha shaddup tim!

  24. Jarza October 10, 2012 at 6:27 pm #

    Thanks for the great KW tips Alex! Been reading your posts and watching the videos for a while now and you have a very logical points when it comes to IM. Looking forward to your next tips! Thanks!
    -Jarza

    • Becker October 10, 2012 at 10:47 pm #

      Thanks a ton Jarza!

  25. ozra October 10, 2012 at 8:18 pm #

    Hi, Becker!

    I am one of the lucky fairly new newbies to have stumbled across you – you spout so much wisdom, and for my favorite price too!

    I learned more about ranking keywords here than in the past 6 months. Really confused about EMD`s though: I have one site STILL ranking no.1 page one google, and one that was creeping up , sitting at no. 48 that just plain disappeared since googles latest bloody algo.

    To say that I am like a lost fart in the wilderness is kinda putting it mildly; I will now implement your stuff and see what happens.

    Thanks for your candor

  26. Quentin October 10, 2012 at 11:52 pm #

    Cheers Becker. You give so much good stuff away all the time, and you’re not scared to tell people what you think. But best of all you say it with authority as someone who has actually tried this stuff. Good on you.

  27. Joker October 12, 2012 at 8:40 pm #

    Great article Becker. You’ve given us valuable insights here, thanks for sharing. However, those keyword research tools are not stupid at all, at least they help us to save our valuable times.

  28. Daryl October 14, 2012 at 9:35 am #

    Hi Becker,

    I was thinking about your point you made about buyer intent, and relating that to something else you shared in one of your vids. Specifically you showed us how untapped tv keywords were, for example keywords like “(insert tv show name) episode guide”.

    My question is this, a keyword like “(insert tv show name) episode guide” does not necessarily indicate any buyer intent: the prospect is looking for free online information. Would you still go after such a keyword and if so how would you monetize it?

    Thanks in advance,

    Daryl

    • Becker October 15, 2012 at 2:47 am #

      There are many video services out there that have great affiliate programs. With sites like that though, I usually aim for adsense OR I see what the adsense ads are promoting and promote that

  29. Tiflaq October 23, 2012 at 5:24 pm #

    Do u think that the product model name searches like D-drol, etc would work now? Now a days, when I search for a product name or product-related keyword, then all I could see is the official website of the brand. So such keyword research would still help?

    And I would like to be more detailed, if you don’t mind ;)

    I started with acne (ya, a very competitive niche, i know). Instead of blindly looking at the numbers and keywords provided by the google keyword tool, I started thinking about the potential problems or solutions that people are searching for, like you always teach us.

    I started looking at different solutions, creams, specific names of them, etc.. All I could find was the exact branded websites were filling the entire SERP.

    I didn’t stop there. I tried to go different by changing the angle to beauty equipments that are in good demand. I explored the list of brands, the cheap ones, expensive ones, most famous ones,etc. And I ended up with some specific model names of tool kits and beauty machines that was a bit unheard of unlike the other ones.

    I felt happy as I was able to follow the exact route you taught me in your videos. Then I analyzed the competition by a google search and again what I could find was none other than the actual brands being ranked in the SERP along with some perfectly optimized amazon pages. So is that all?

    Does that mean this strategy won’t work after all these google’s recent algo updates that we were talking about?

    How do u still find success in this strategy? Please help…

    By the way, your blog is awesome.

    • Yannick November 5, 2012 at 12:03 am #

      Hi Tiflaq,

      I would not go for a brand names. I don’t know how this works in the US, but in Germany you could get in trouble using a brand name or even a picture of a product.

      As Becker said, starting with a problem and it’s solution is always the best way.

      Your approach seems sound, but I think it would take you ages to come up with just a few keywords. And the whole brainstorming is definetly hurtful ;)

      Try hitting yahoo answers and search for terms like “I am desperate”, “I don’t know what to do” or “I have a problem”. Sift through the pages and pick the keywords that look, like people would be desperate enough to solve them with money.

      In the beginning that is the easiest way to come up with A LOT of keywords. I was struggling a bit myself, but I did this a few weeks ago and came up with 2000+ keywords to start off with. Took me two hours, but was definetly worth it.

      I think you have to be really lucky to find keywords in the pharmaceutical niche. Try searching for the problems relates with each disease or the combination of disease and symptom. I always find two word keywords related to the problems, which combined with a few other give me a LMS of 10.000.

      The next part is different from Becker, but I love numbers so i took this approach from Hayden Miyamoto:

      Get an excel spreadsheet for each keyword, get related keywords(for niche domination), get the cost per click from the contextual target tool, get local monthly searches, calculate a bit to get your share of LMS and CTR, find something that is lucrative and then hit the seomoz keyword analysis tool to check competition.

      This is actually the hardest part but really good keyword research always pays off. This is how I ranked my first websites.

      I hope this helps.

      And Becker,
      kudos for this great website! So much valuable information, thank you.

      • Tiflaq November 9, 2012 at 5:22 pm #

        Thank you very much for the reply, Yannick. That sounds promising. Let me try and would surely inform you how it works for me.. Hope we can continue the conversation in this page itself :)

        Thank you very much

  30. Mark November 25, 2012 at 1:08 am #

    I just joined up recently and I’ve spent the past 2 days reading and re-reading your posts and watching the videos and I am determined to find something worthwhile. I think I am still inside the box. Finding it hard to picture the monetization of the sites. Your answer for adsense or seeing what adsense is promoting is a good thought. Not my first option, but an option nonetheless. Thanks for the quality materials. It’s a nice change of pace to find someone that actually wants to give helpful information, especially the hows and whys all together.

  31. Eric Burnett November 26, 2012 at 12:37 am #

    Great Post Becker, I really enjoy your post. Your a beast when it comes to SEO. I make sure I check out your site daily.

    Thanks for all your value.

    Eric

  32. kurt November 26, 2012 at 1:58 am #

    Hi Becker, you literally shared a million dollar secret (other marketers will call it that and sell it for $97 a pop). I see some info here are from one of your niche products sold on WF, but I don’t have a problem with that :)

  33. Dale November 26, 2012 at 2:16 am #

    Great again i would really like to see more stuff Thanks.

  34. Martin November 26, 2012 at 4:53 am #

    Great stuff as usual Becker. This really makes sense. To beat the crowd you have to do something the crowd is not doing. Otherwise you just get trampled by the herd. Keep up the good work.

  35. Larkland November 26, 2012 at 6:19 am #

    Can one plan to use SEO for business consistently? Meaning if you expect X visitors based on a specific rank can you really expect to hold that position without too much fluctuation? Assuming competition is fully understood and managed.

  36. Gill November 26, 2012 at 11:26 am #

    Hi Becker:

    I just want to say that I agree with some of the other comments – I really like how your posts get right to point and are very informative (no fluff).

  37. Lee November 26, 2012 at 4:16 pm #

    “Old sites have more trust with Google. ”

    NO!

    http://www.youtube.com/watch?v=Y1_1NQWQJ2Q

    Matt Cutts states not to worry about it! He explains why in the video

  38. Lee November 26, 2012 at 4:30 pm #

    Another thing that Google is looking for on websites is relevancy. When someone does a search, Google want to be able to show them the absolutely, best answer. That’s why they are pushing content. They don’t want to show rambling, grammatically incorrect, poorly written articles to the viewer. They want to give the viewer the best answer immediately, a sort of mini Wikipedia.

    The back linking is to prove to them that others find the answer correct and relevant.

  39. wayne Nunn November 26, 2012 at 9:33 pm #

    Thanks Becker for another good post with lots of useful information. Wayne

  40. LoopholeFinder November 27, 2012 at 2:22 pm #

    @lee. You believe in Mat cuts? He is the #1 liar in the world of SEO. His job is to confuse and misguide us (the SEO people) and he is successful doing so too. People like you spread the word out for him being a stupid. Google is in the business and they run their business using their brain/head not the heart. If you want to keep your business then use your head instead of jerking here and there to get the news that can confuse you even more.

  41. DR@AlphabetsforKids November 27, 2012 at 5:48 pm #

    AWESOME as usual….Glad to have you in my small..circle of trust….there are not many SEOers and marketers in there anymore…LOL!

    Thanks man…

  42. Pandora November 29, 2012 at 8:48 am #

    Great info brilliantly presented with enthusiasm and good nature.

    I love that your videos work via Airplay on my AppleTV so I can watch you on my v.big plasma with surround sound (which comes into it’s own at the end :-) whilst doing my treadmill walk (don’t ask – I’m old…)

    So, if you could do a solo that matches my 3.1 mph beat -or maybe a bit higher to improve my workout – that would surely make my day!!

    Thanks!!

    • Becker November 29, 2012 at 5:51 pm #

      Hahaha awesome comment pandora

      Ha I can try =)

  43. Webhostindeals December 3, 2012 at 1:31 pm #

    awesome reading for keyword research beginner like me

    thanks v much Becker for providing us with this such useful thing.

  44. John Payne March 8, 2013 at 2:17 am #

    Hi Becker,

    Thanks for the great advice about not needing keyword competition tools. They ceratinly make a sale for those who promote them.

    Your commonsense approach to looking at the pages yorself and sussing out whether they’ve been done by a competent SEO or not, just makes so much sense. Who was it said “Common sense may be very sensible, but it’s not very common”?

    Keeep the good information rolling!

    John

  45. Steve Sharp March 8, 2013 at 4:06 am #

    I read the article to see if there was anything I was missing but I think I do a good job with keyword research. I’m more interested in how to use keywords now. In the past I had an outsource team creating backlinks with the keywords. Now per everything I have read creating backlinks with keywords can be more harmful than good. I’ve heard now we have to mix it up with brand name, website, click here, and using keywords only 20% of the time. The same goes with interlinking 20% keywords, 40% name brand or url, 40% random words like click here. In the past I targeted one keyword per article now the tool seopressor is recommending three keywords. I have fired my outsource team and now dedicating my own time so many hours per client to do whatever it takes to get them ranked from having content written, posting content, sharing content, forum posting, yahoo answers, and finding who’s is talking about the topics in social media to engage with. I have also stopped adding keywords in the meta tags but still including a description. Most of the courses and training I take are telling me the old way of using keywords are actually harmful. I like to hear more about your formula to actually get pages ranking once you have found the golden nugget keywords.

  46. Keith March 8, 2013 at 5:52 am #

    Greetings,

    So many questions so many angles…hmmmm ok let’s start with Linking from edu’s and Gov’s. Been buying lists on a weekly basis and am gearing up to promotion phase of my process. I was wondering if the domain is what has the meaningful PR and I buy these links to edu and gov resources and the area that I get access to is clearly not the home page and usually 0 pr is this a scam, a shell game. Is this actually effective.??

    Is there any power in using Facebook as a link strategy with out getting the page socially invigorated. Meaning is the link from a Facebook page to say another social media account and or to a feeder site or money site valuable with out all the social media buzz to the Facebook page??

    I have a 15 year old domain with a brand name embedded. It has a pr0 Can this old domain be competitive in a cutthroat niche. My thinking is which is more important domain age or the lack of page rank ??

    Related to the question above. I have 2 other domains (sites) with the same brand name embedded one is 9 years old pr1 and the other is about 7 years old pr0 Then I have a niche specific domain that was once the consumer show domain for an event 3 years ago that still has a pr3 How would you organize the sites to make the best impact. The thought here is which one would be best as the money site and which one to be used as the primary niche specific linking site

    Thank you as always for the open source style of information sharing. As it has paid dividends for Spybot and Avast it will for you as well. Amongst the “chiding”, IM hucksters it is a pleasure to know of you and as a truly a healthy beacon of what is possible.

    regards Keith

  47. PeterD March 8, 2013 at 8:36 am #

    Thanks, Becker. As always, great! You have a wonderful capacity for making people THINK, and in doing so to realize that it’s not only OK to “think out of the box”, but actually it’s essential. Another thing … by showing how to do things for free, you actually give your readers a far better discernment about the value (or not!) of the products and plug-ins that purport to do it for them. So buying decisions become informed, rather than simply aspirational. Super stuff!

  48. Lauri March 8, 2013 at 12:39 pm #

    hmm…you said:

    “Now this is the part where most bloggers will try to sell you on some piece of shit keyword analysis tool (market samurai, etc)

    As a person who makes a comfortable living from this, I will tell you this…YOU DO NOT NEED ANY TOOL TO ANALYZE COMPETITION”

    Now, was it just few days ago when you promoted Backlink snatcher v2…
    I bought it…Is it another POS analysis tool and should I ask my money back? :)

    And you actually told you use that software (another quote follows)

    “We couldn’t make this method work without knowing which backlinks to add. Period.
    We couldn’t make this method work without knowing what our competition is up to
    (And it’s 8x Faster Than Spyglass… (without the monthly subscription.. it’s perfect…)

    This is how we REALLY take making cash with SEO seriously , we use the tools that help us knock this out of the park…”

    So, what`s the truth about this? Are the analysis tools piece of crap or what? :)

    -Lauri-

  49. Andrew Mason March 8, 2013 at 4:08 pm #

    Great info. Concise and exactly the information I’ve been “searching” for – get it? searching for. Thanks.
    Andrew

  50. Encontralo Gratis March 8, 2013 at 9:05 pm #

    Hey Becker!

    Greetings from sunny, tropical, laid back Costa Rica dude! If you ever decide to come this way, let me know and I will give you some spots to hit that are off the beaten track but they are the type of places you will never forget.

    Another great post! I left you a question about keyword research in Source Autopilot, but this pretty much answers the questions. I am waiting for your response to other questions I left you in there though.

    In any case, I actually use a mathematical formula that takes many of the factors you mentioned into account. However, I am going to have to play with it a bit more so I can input the info you gave me and get a better metric.

    “You da man!”

  51. JC March 10, 2013 at 3:40 am #

    On the topic of free tools: I have used both Majestic SEO AHrefs.com to evaluate the value of back-links to competing sites. Have you used both, and do you have a preference? And if so, what do you like/dislike about one over the other?

  52. paul May 14, 2013 at 10:38 pm #

    excellent post.. i must say since getting back into IM your website has been the best resource iv ever found so clear and easy to understand.. YOUR A LEGEND!!

  53. sadiq May 24, 2013 at 6:33 pm #

    YOU MADE A LITTLE MISTAKE IN THE POST : Becker you used (x) instead of the (division) symbol in your calculations on conversions. instead of: 500/10 = 50 x $50= $2500 you put 500 x .10 = 50 x $50= $2500 and the same for the other calculation. Just giving you a heads up bro.

    Keep doing what your doing , you couldn’t understand how much your helping me.

  54. mush June 6, 2013 at 1:14 am #

    Hi Becker,

    Thanks for the idea. Over the last couple of months I have built a product based on what you have been saying in this article about looking for the type of pages that show up on a keyword level in the google results ie. is it facebook and is it low PR and what position does it appear in the top 10 etc. The product also gets synonyms and translations to keep adding to the keyword database to find low competition keywords. Next week I will have it live for trial online (it´s hosted as it is written in Java) and will give you a login for free for giving me the idea. The product is going to be called “SEO Kruncher” as it seems apt that it intends to crunch it´s way through keywords to find signs of low comp. keywords based on an analysis of the returned results and not on the usual factors such as links, domain age etc. that the other tools seem to do.

    Cheers,
    Mush

  55. Shaun - The Internet Guy October 6, 2013 at 4:01 am #

    Great info becker!

  56. mike gluck November 24, 2013 at 1:57 am #

    Becker, Great stuff ! you are the meister! Meister Becker!
    Thanks for sharing all this great stuff…its really helped me out.
    I have a web domain that i want to purchase for a client…the domain has low competition and has .com, org., net available ..you suggested (Quick note: Instead of buying EMDs, I simply make pages about the wide open keyword). would it not be better to buy the key word to minimize competition? Please help me answer this.
    If i grab the site now i might be able to create as site in the future for a customer.
    I was under the impression that it was a great idea to get a keyword with a com.

  57. Peter November 30, 2013 at 1:08 pm #

    Thanks Becker!

    Cool stuff again.

    Peter

  58. angel del marketing December 4, 2013 at 10:39 pm #

    I really love your stuff becker duda… thank you so much.

  59. Corina December 9, 2013 at 1:33 am #

    Dude, thank you. Really now, thank you. I read many articles on SEO and was left with pretty much nothing at the end. YOU MAKE SENSE

  60. Mike Mountain December 20, 2013 at 5:05 am #

    Very cool post, good refresher thanks for sharing.

  61. Sex Toy Advice and Tips March 25, 2014 at 10:45 pm #

    Nice 1 Becker
    Really enjoyed this lesson, learned a lot

    Thanks

  62. RStiverlll March 26, 2014 at 2:22 pm #

    I decided to F.O.C.U.S. on one course and one course only, and yours just makes the most sense to me and looks to be the easiest. Thanks Becker!

  63. Rendi April 3, 2014 at 8:09 am #

    Awesome dude, I think is my time to try my own niche site since few years creating lens on squidoo and now they are kick me out.

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