Hey guys Becker here…
So I noticed one thing you were REALLY interested in on the last episode of SourceTV
So I naturally assumed you might like a post on it. Without further adue
Beckers Ultimate Guide Of Biblical Monetization Methods
Monetization! Yeeeeehaawwww…Soooo exciting!
Look ….I realize monetizing your website is not the sexiest topic in internet marketing. Everyone wants to hear about some secret magic backlinks or a way to rank in 24 hours (which I have done here, here, and here if it interests you)
However I want you to focus EXTRA hard on this because monetization is THE most important skill a SEO marketer (or any kind of marketer) can have.
Yes you heard me right. If you master getting people to click, buy, or opt in to what you want online you can literally make gold out of toilet paper.
When you are a monetization wiz kid you can
- Make 5x, 10x, or even 100x more money off of the same traffic you already have
- Excel in virtually any niche
- Turn toilet paper traffic into gold
I cannot stress this enough. When you master monetization the amount of traffic you have to generate to make a serious income plummets and the amount of money you make from that traffic sky rockets.
At the end of the day, you are also reading this blog for one and only one reason…Because you want more money (and you enjoy the immature use of cat pictures as marketing teaching tools)
So with that being said, the easiest way to make more money is to learn how to get people to bend to your will online.
Monetization Is Like Star Wars
Just like Jedis, monetization has many different skill levels. These can range from the smelly 12 year old Padwan (random adsense) to a lean mean Jedi Master Obi Wan Kenobi (funnels and product creation)
In this article I am going to show you a ton of ways to monetize your sites from simple to complicated. More importantly I am going to explain to you the marketing mindset that is going on behind these strategies so that you understand WHY you are doing it.
Before I get into it though, I want to stress one thing. Always, always, always be working on moving towards becoming a “total” marketer. By this I mean, not just settling for the simple crap.
Why? Because at the end of the day, the farther you get away from things like Adsense or “stupid” monetization the more profit you will bring in and the more stable your income will become.
So, young padawan lets dive into this (I am also going to use a ton of Star Wars references to make this article more fun to write)
Method 1 : Adsense (Padawan)
Now look…I know I make fun of people that use Adsense and call it stupid a lot…and that is because well..it is stupid.
But it has its place, especially if you are in a high traffic niche and are very inexperienced with monetizing. It also great for a super beginner marketer.
Why I Hate Adsense
I don’t hate Adsense as a monetization method. Its frankly not THAT bad.
What I hate is the stupidity it leads marketers too. I have seen dozens of marketers own sites that could make thousands every month if monetized right, but only make hundreds because the marketer has not surpassed the “copy and paste” training wheels of Adsense.
This leads marketers to create hundreds of sites that make $1-$5 a day because they never evolve from Adsense. This results in a business strategy that is based around making spammy crap low earning websites. The problem with this is that the sites almost ALWAYS get banned in the long run.
I have mutliple friends who got to $50-$100 a day doing this, and now make zero day because their sites were always garbage. The worst part though, is that they NEVER learned how to properly market since they never took of the training wheels, so they are all the way back at square one.
In short, trying to become a online tycoon with Adsense is like trying to win the tour le france with a tricycle. Its possible (if you peddle and work like hell) but its not optimal.
When To Use Adsense (Its not always a bad idea)
Adsense is best used when you have a large amount of un targeted traffic (which is not always easy to get with SEO). The reason for this is because you are not likely to get a ton of conversions off the traffic since it is not buyer oriented.
An example of this would be traffic from the keyword “big bang theory cast” (90k exact matches) that I covered in my last post. The traffic itself is not worth a ton, but if you can generate enough of it you can make pretty steady income.
For example, lets imagine we got about 30k people from that search. At a 5% click through rate (which is decent if you set up your Adsense right) and a .25-.35 earnings per click you net about $450 a month passively. (This is all guestimated by the way. This can go up or down)
Not horrible..But not great either. I will explain how I would monetize this traffic a bit later
Adsense is not very effective unless you have a good amount of traffic. Even then, you got to remember Google is going to take a most of the money earned by clicks. You are also at their ridiculous whims and they can ban you at any time.
I personally prefer to make more than $5 bucks a day from websites so I use other methods.
Method 2: Amazon (Jedi Apprentice)
Amazon is…okay. Its not great, but you can again use it to easily monetize your site. It is better than Adsense because you have a tad bit more control.
How It Works
Bascially, a person comes to your site and you link them to Amazon. You get 8% commission on everything they purchase (including stuff you did not even link them to)
So if you link someone to a toothbrush, and they then buy $300 deluxe Furby, you get credit for that too.
When To Use Amazon
At the most base level, you can use Amazon when people come to your site looking for a product. Lets imagine you are the 10,000th person to make site reviewing coffee makers or blenders. You can then easily link to these products at the end of a review.
This works REALLY well when you target “new niche keywords” which I explain in this episode of SourceTV. This is because you can hop to the top of Google whenever a new product comes out in your niche and monetize instantly.
On A Deeper Level
If your smart, you realize when you shoot someone to Amazon for a coffee maker you will make a whopping 3 bucks. However, if you shoot someone to amazon and they buy a hot tub you can earn hundreds from a single referral. So it pays to operate in high ticket niches.
If your even smarter you also know that if you target people in expensive hobby niche (guitars) you can refer people for lower cost items in the niche (guitar picks). The benefit is you will also get credit if they buy the upper level items in the niche (a guitar). So it pays to refer people based not by the product, but the overall niche.
Finally, if your a freaking wiz kid you will realize that if you get a ton of people on a email list and CONSTANTLY send them to Amazon for stuff, you will get credit for many of their unrelated purchases people constantly make on Amazon. By simply getting your tracking cookie on as many people as possible you will make “random sales money”
If you are smart you can REALLY bank with Amazon. Many sites have similar affiliate programs, like musicianfriend.com. By using the expensive hobby method I am easily able to monetize a guitar site I own (will be revealing soon).
However, if you are not smart Amazon will be virtually useless. Pay attention to the deeper levels I mentioned above and you can make a killing.
Method 3: CPA and Affiliate Marketing (Jedi)
CPA and Affiliate marketing can be EXTREMELY lucrative. Unfortunately, it is much much harder to pull off than Amazon or Adsense.
Why Most SEOs Fail At Affiliate Marketing
The reason why most SEO barely ever create sales is because they have no idea how to pre sell a product.
Seriously, go on 99% of SEOs websites and you will a bunch of random articles suggesting a product. Or better yet people will just spam banners all over their page.
The reason this does not work is because it is the equivalent to putting a picture of a product on your shirt, then running up and down a busy street waiving your arms and yelling “OMG BUY THIS, ITS REALLY GOOD”
This type of marketing does not work because
1. People don’t know what the hell it is
2. They don’t know why they need it
3. They don’t trust you because you (and your site) look stupid
4. There is no buyer interest created.
Sure, some SEOs still make money despite of this because they rank for a super targeted keyword.
If you rank first for “cure acne book” and promote an acne book you will make sales regardless of how big of a idiot you are.
1) You will make 1/10th of the money you could with smart marketing
2) you cant always rely on getting that type of traffic.
How To Succeed With Affiliate Marketing
You ever walk into a liquor store and see some pretty lady offering free sample shots?
Everything looks good and this creates interest. (Similar to a good looking website)
You then try out the free shot as the lady then tells you why it is so good, and why you should buy it now at the special price.
You now understand what it is your getting , have allowed yourself to be sold to by the lady (aka a good looking site) and now know you need to act now to get it.
Boom…You just bought some random bottle of liqour.
This is how an SEO marketer is suppost to sell an affiliate product. People will land on your site “generally” looking for something. You must then
- Create interest and trust (having a site that looks like dog doo does not help this)
- Make the person understand the product and why it will help them
- Then encourage them to act after creating interest
When To Use Affiliate Marketing
It is best to use affiliate marketing when you are ranking in a related niche. The more on par your product is with “intent” and “specificness” of the product the better.
For example if your keyword is “How to cure a black head on my nose over night” and your book is “5 Easy Ways To Cure Black Heads On Your Nose Over Night” your gonna make sales pretty easily.
However, if you keyword is “Black Heads On Face” (no intent and not to specific) your going to have to pitch your product more.
For CPA Offers
CPA offers range from email submits, to full form fill outs. The same process above applies to these.
Affiliate marketing is only as effective as the marketer using it. SEO is not just about getting traffic….Its about converting traffic (something too many marketers ignore)
I’ve seen good conversion marketers convert weight loss products on sites about celebrity gossip and other totally random traffic. If you can get good at selling to people online, you can just do disgusting things with affliate marketing.
However, if you want to be lazy this probably won’t be for you. This is because
A) The good high converting keywords will be taken by hard working SEOs
B) You will never convert traffic anyways
Keep that in mind. The more you evolve as a marketer the more you will be able to sell
Master Methods (Jedi Master Deluxe)
Below are a list of methods that I consider the pinnacles of moentization. These are by far the most effective, profitable, and creative ways to get your traffic to pay your rent.
Email List Building
A stupid person finds a goose and kills it for food. A smart person finds a goose, raises it with care and eats the eggs for life.
Stupid metaphor aside, if you are not building email list you are living on a very short term, static income.
Why short term?
I hate to be the bearer of bad news but just because you have traffic now, does not mean you will have traffic a month from now.
Lets say you capture 200 emails and those earn you about $200 a month in income from them.
What if next month you capture 200 more emails (400 in total)?
You will now make about $400 a month from the same amount of traffic. By the end of the year you will have 2400 emails ($2400 a month..without ever growing your site)
How Email Marketing Works
Basically, you collect a ton of emails in a niche (lets imagine this niche is goat racing). You then mail these avid goat racers promotions for new goat helmets and goat running shoes. Since these people are interested in goat racing they will then buy what your promoting.
Cha ching, your making money by consistently promoting what they are interested in buying.
The Golden Rule Of Email Marketing
The reason why email marketing does not work for most marketers is because they never develop trust…Or even genuine interest. This is because they break the golden rule of permission marketing (great book)…Don’t treat those who let you market to them like shit!
You need to balance promotion with value or you will never have a long term list. I like to explain this with a metaphor.
The Smelly Mailbox Metaphor
Lets imagine one day you go to your mail box and there is a golden letter. You open the letter and there is $5 inside.
The next day you open your mail…There is another golden letter. You open it and there is $10 inside.
The next day you again open your mail box. There is another golden letter. You open it and this time it is filled with dog doo. You throw it away.
The very next day you receive another golden letter. You know it might be filled with dog doo…but it also might be filled with money. You take the risk and open it. There is another $10
For the rest of time this cycle repeats over and over. You accept that some letters will be full of crap, because most of the letters are full of value. The value outweighs the crap
In short…If you want to mail people crap (affiliate products or your own), make sure you also mail enough value to keep people interested. With that being said.The best selling mechanism in the ENTIRE world is trust and friendship. Earn that and you won’t even HAVE to market to people on your list to make money
Email marketing is something you NEED to be doing now.
Mimicking PPC Marketers
When you are monetizing a SEO site the BEST people to watch like hawks are paid traffic marketers. Why? Because they pay for traffic for one and only on reason. Because it converts!
Whenever I make a site with mass general traffic (aka the big bang theory cast niche) I don’t slap adsense on my site. Instead I keep a eye out for ads for affiliate products that I see on similar sites.
Because if you see a ad running a lot, it MUST be profitable and it MUST be converting.
Paid traffic affiliate marketers do not run unprofitable campaigns for long. They have to pay for their visitors (unlike you).
How To Take Whats Working And Copy It
Very simply..Instead of putting adsense on my sites I will visits sites in a niche similar to mine. If you want to get really down and dirty you can compare the demographics of top sites for your search in Quantcast.
Then look for ads for affiliate products. You will probably recognize a few that keep showing up everywhere. This is because they convert! (They would not be there if they didn’t).
Then simply copy and paste the banner to your site with your own affiliate link.
Congrats you now have a well crafted, traffic optimized ad on your site that will convert. (PPC marketers steal eachothers ads ALL the time…Don’t feel bad)
Taking It One Step Further
One thing you should also pay attention to is the funnels paid traffic marketers create. Actually, you should pay attention to and copy EVERYTHING paid traffic marketers do.
One of the most helpful things you can do to improve your monetization is pick up paid traffic courses. When people put their money on the line for traffic (something most SEOs avoid at all costs), they will develope some very creative ways to convert it.
In fact if you want to REALLY make truck loads of cash you should pay attention to sales page writers, conversion based website designers, and ads you see online. These are all made by every experienced marketers who are VERY good at making people take out their debit cards. Learn from them!
Product creation is a whole other beast in internet marketing and is pretty much a whole other genre of “make money online” than SEO.
However, when you combine product creation with SEO in a certain way it can be the results can be insane. I know a marketer who ranked for a few gold keywords, started building a list and now makes a solid 10k a month from a SINGLE website.
I repeat…SINGLE website. This is why smart product creation and awesome monetization is so FREAKING important. If you master them, the amount you can make from websites just sky rockets.
When To Use Product Creation
My 2 cents : As soon as possible. If you want to make a career out of internet marketing, one of the best ways to get yourself moving forward is product creation. Period
However, in terms of SEO there are times to use it and there are times to not.
The best times to create your own product in the SEO world are
- When there are zero good products to promote in your niche or they are to expensive to convert
- When you have built a big list from SEO and they are hungry for a product (launch time)
- When you have a niche people buy products in
This is also heavily dependent on the niche. For example if you keyword is “Big Bang Theory Cast”, then it is going to be hard to make a product. However if your keyword is “how to train my dog” then you could easily create something to sell to people.
Also you don’t have to be a marketing champion to make money from products online. I cannot tell you how many Clickbank products make millions, yet look like a small illiterate baboon created them. If they can do it so can you.
How To REALLY Bank From Product Creation
One of the most important lessons I could ever teach anyone about selling a product is it is ALL about reoccurring income. Instead of making a $40 book on teaching your dog not to make doo on the carpet, make a $10 a month video course program that is constantly added to.
The same reason as email marketing! Your income constantly stacks on itself due to the SEO traffic. If you get 10 subscription every month at $10, by the end of the year you will have 120 subscriptions that will earn you $1200 a month…almost passively…and all from a single site.
Making reocurring subscriptions is the easiest way to turn a small SEO site into a solid earner because of the income stacking going on.
Finally, one of the last, best and most rarely used methods to monetize a site is to sell leads. This is basically where you rank for something in relation to a business, and then you sell the business your traffic.
How It Works
Lets imagine you rank a site for the term “Dallas Chiropractor”. You then start receiving a lot of traffic that is looking for a chiropractor. You then call local chiropractors and offer to sell them traffic at 70% of what it costs per click on adwords.
Boom easy passive income. This is a fairly easy way to make money from real businesses. Don’t just focus on local searches though, you can easily rank for all sorts of business related terms and then directly sell the traffic to the businesses
So….in short, this is every way off the top of my head to monetize your website (explained in 3,400 words)
You don’t have to restrict yourself to adsense. Hopefully by now you have realized that their are MUCH more lucrative ways to make money (that also don’t require you to constantly get abused by Google)
Its An Art Form
With that being said, monetization is just as much of an art form as SEO. In fact, if you can craft websites and business plans that convert/sell products you probably will not even need SEO to make money. There are countless businesses who pay top dollar for people that can make websites sell and if you have this skill you can make money in ANY industry.
So…Like I always say…Stop being the brain dead SEO marketer, and start being the “total” marketer that uses SEO as one of many tools in your arsenal!
If you have any questions leave me a comment and I will do my best to answer them!