Hey guys, Becker here…
And today I have another post for you from another 6 figure per month
SEO. This post is by my good friend Kotton Grammar.
This dude is literally the best SEO sales person I have ever seen (on top
of being a SEO wiz) and it's apparent because in the past 9 months he
has grown his 1 man SEO firm to over $140,000 per month in earnings.
It is my personal belief that the easiest way to reach a full time
income in SEO is with clients, and this the go-to guy when it
come to reeling them in.
(And also please try to find any place online other than Source Wave
where you have multiple 100k per month SEO's teaching
you…..paid or free)
How To Add $10,000 To Your Monthly Income With "SEO Splitting"
(By Kotton Grammar)
I've talked to 100's of SEO's over the last few months and it seems the #1
question I get is "What's the best way get lots of high paying Clients?"
There are many different ways to make money through search engine
optimization.When you combine world class SEO with the most
innovative ideas to obtain clients you turn yourself into a
juggernaut. My specialty is SEO client consulting & conversion.
I spend hours upon hours every day in research and development
creating new ways to obtain new clients for my SEO Firms. I have
built a client acquisition playbook that has over 43 different
methods that are successful with another 30 ideas in Que to test.
By just revealing a few of these methods in my private Facebook group I
have helped over 10 SEO's in the last few months add reoccurring
income of over 10k per month.
All tested methods are huge money makers but one in particular that
I created and battle tested around 60 days ago is a literally lighting my
income on fire and Becker has persuaded me to share it with everyone
for the first time as I have ever revealed this method to anyone.
Still not quite sure how he did that!
Client Acquisition Method #46 "SEO SPLITTING"
I'm consistently testing new client getting method's and "SEO SPLITTING"
is one of my newest that's Crushing it!. I developed it out of a desire for
an easy, common sense approach to land more clients. In the last 60 days,
using this tactic I have generated over 5 figures in recurring monthly revenue
without trying very hard.
"SEO Splitting" is specifically designed for cold calling, direct mail, or email.
To explain what SEO Splitting is and how powerful it can be for your SEO
business,let me use a dating analogy.
(FYI: I have included my exact email template/swipe for this below in
the bonus content. Be sure to read the post first though)
If you run into a beautiful girl and you want to ask her out on a date, the
last thing that you're going to say is, "How would you like to go out
for dinner and then afterwards we can look at engagement rings?"
She is going to think you're a psycho and I'm guessing
you're going to get turned down 99.9% of the time. If you think
about it, that is the equivalent of going to a business and
asking them for a $2000 a month SEO contract.
To them, you are unproven and unknown. No trust has been
established, but you're trying to go for the home
run right out of the gate.
Your best chance to get the girl to go out on the date and not
think you're a creeper is to build trust with a small
commitment, something that's non threatening.
Ask her if she would like to go out to lunch or have a cup
of coffee which is reasonable for a first date request that
might lead to a second date.
SEO Splitting is about building a small amount of
trust with a business before you ask for the
If you get them to say yes to something easy, then it
will be much easier to get the big money deal later because
they are now your client and in your eco system.
This method has 100's of different options you can create.
Let me explain:
Search engine optimization contains multiple services and
tasks bundled into one set monthly price. Instead of
selling a business owner the full $2000 or $10,000
a month SEO package, split off intriguing services that can
be sold at a rock bottom prices. This turns the
client's decision into an impulse buy.
An example splitting service would be creating a Google
optimized Facebook business page. Notice I used the
word optimized and not the word ranked. I could do
the exact same thing for Google+, Yelp, LinkedIn,
Twitter and Pinterest.
I have found that 70% of businesses owners don't
have ALL of these sites activated. At this point, you
can easily split off eight different SEO services. If you
use your imagination, you can quickly think of a dozen
more spliced level services you can offer.
The next thing is to offer the split service at an
impulsively low price. The business owners I work with
always buy when priced between $19 – $24 for a single
page or $38 for a two pack.
No one thinks it's a big commitment or risk spending
$19 for a "done for you" service. They are usually aware
that they need these types of pages, but don't have the
staff, time, or expertise to do this themselves. Many
times they even have the cash on hand and pay you
on the spot turning them into your client instantly.
So when you are splitting at a rock-bottom-price, they don't
have to think about it because it's low risk into the business
relationship. Once this happens, you have now established
that they are a buyer and earned trust with them on some level.
Creating that one "yes" makesit much easier to get a second "yes"
now they are your client.
This leads into a conversation about online exposure and
ranking their business website. It certainly makes it easier
talking to an "existing client" about $4000 a month for search
engine optimization services, than it is you being a total stranger
they've never done business with.
From my research & testing of the SEO Splitting method, I have
been able to add $42,000 of new monthly income to my one
man SEO Agency in the last 2 months. The clients that
purchased the split services at $19 have been 40 times more
likely to upgrade to the main product at $500-$10,000.
This method is most powerful if used at local trade shows that
attracts business owners. Most local trade shows will rent booth
space anywhere from $100-$800. I generally find that for every
1000 people that attend the show, it will generate 30 clients
purchasing the $19 service.
Remember, this is 30 clients and 30 email addresses you never
had. Out of the 30 who order the entry level service, 10 – 19 of
these clients will upgrade to SEO packages over $500 monthly
reoccurring. Even if you only convert five into $1000 a month
clients, that is $60,000 a year if you retain them for a full year
from one day's work.
This is the amazing power of SEO Splitting and you are literally a
few good clients away from quitting your day job and living that
lap top lifestyle you've always dreamed of.
If you are intrigued about the method "SEO Splitting" in obtaining
clients and want an over shoulder view then stay tuned. I'm doing an
(OTS) over the shoulder video series specifically showing you how
you can master SEO Splitting along with taking you behind the curtain
of my one man 140k a month SEO Firm in Source Waves up
and coming Source Phoenix Launch (Opens November 3rd 2014)
Also remember, if you want my full email templates that I send
to clients it is in the bonus content below this post! Enjoy!
Till next time!
(Kotton Grammar is the head of his own multi million dollar SEO firm, check him out at http://kottongrammer.com/)
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